When Ingrid Strange was 5 years old, she stood in the war torn streets of
Growing up in
While living in
Taking advantage of the “smart business gene” passed down from her parents and grandparents; Ingrid started small and patiently grew her business. Her direct approach and laugh-out-loud personality quickly made her a
“My business strategy is simple,” said Strange. “Give back to them, in service and quality, as an expression of appreciation for what they do for us, for their service and sacrifices, so that we can live the American dream.”
From Army privates to NASA astronauts, Ingrid has served them all. She’s even had an engagement ring travel to outer space when it was given to an American astronaut.
But to Ingrid everyone is important and, along the way, she never forgets to give back. Known for her fund raising efforts through the Association of the United States Army, Strange donates to and sponsors fund raisers to help countless military families put food on their table, pay education expenses and transition back into normal life after serving abroad.
“God takes care of me and my family. I believe in God and I believe in being good to people,” states Strange.
In 1987 Strange opened a German restaurant in a separate location. Two years later she combined the jewelry store and restaurant into the new castle-style store front she’d recently built.
“We built the castle because this town needed something different and we were glad we could provide it,” said Strange. “Two years later, my daughter Kirsten suggested I move the jewelry store here. Today, I’m in the kitchen cooking by 7 a.m., and by noon I’m in the jewelry store helping my customers. I measure success by the happiness of each one of my customers who come through our doors every day.”
Ingrid Strange was also this year’s recipient of the 24 Karat Club Southeastern United States’ Retailer of the Year Award. Her exceptional record of industry accomplishments, personal and civic contributions, professional integrity and her commitment to the betterment of the jewelry industry are what made her stand out among her peers. For her, it was simply an honor to be nominated.
Today Ingrid enjoys her success alongside her husband Jerry, daughter Kirsten Negard and jeweler Allen Tice. But she never stops thinking about how she can give back to those in need.
Be sure to stop by Ingrid’s Jewelers or Castle Café when in Daleville. Meeting Ingrid is a once in a lifetime opportunity. Call Ingrid’s Jewelers at 334-598-9005.