Do you have the top five jewelry styles for 2015? We asked Overnight, which has more than 50,000 jewelry styles and specializes in finding the next big jewelry trend, to tell us the styles that independent jewelers across the country are selling most. Real trends: not jewels from the red carpet or designers in New York City, but the must-have bread and butter styles that sell in independent jewelry stores across the country.
Jeff Adwar founded Overnight 18 years ago to help independent jewelers give customers what they want without having to carry too much inventory. “So many retailers tell me that inventory that doesn’t sell is killing them,” Jeff says. “Overnight can help by supplying the right product quickly so the retailer can make the sale.”
A third-generation family-owned business proudly manufacturing in the United States, Overnight offers exceptional personal service, stocks thousands of styles for immediate shipment and offers 10-day no-questions-asked returns on all in-stock items so you can show your customer a few options risk-free.
Here is what Overnight forecasts to be the top-selling trends for independent jewelers in 2015.
Halo Engagement Rings
“Halos continue to be the top trend in engagement rings. It’s not just one style anymore: it’s a whole category,” says Adwar. So it’s not surprising that Overnight has an entire new catalog devoted to halo styles. This year they added another catalog for halo peg heads. Overnight’s extensive selection of halo peg heads lets you work with your customers on a custom creation, matching any shank they like with a halo head that works with their center stone.
Essential for engagements, the selection of halo heads in a wide range of shapes and sizes is perfect for remounts too. Overnight’s entire line is available in 14k and 18k, white, yellow and pink as well as 950 platinum and 950 palladium. The company delivers mountings overnight, castings in 24 hours, and semi-mounts and finished pieces in five days.
Both Overnight’s halo engagement rings and halo peg heads are available as alloy sample kits – a great way to offer a wide range of options while keeping overhead low.
Halo Pendants and Earrings
Now that brides across America have halo engagement rings, it’s not surprising that halo pendants and earrings are becoming popular too, particularly as anniversary gifts. Overnight’s Guide to Halos catalog has a huge selection of halo pendants and earrings, all available in any metal, in nine different diamond qualities and even colored gemstones. “Add a few diamond halo pendants and earrings to your cases with halo engagement rings to spark add on sales,” Jeff says.
“Personalized jewelry couldn’t be hotter right now,” says Adwar. Monograms are the perfect way to add a personal touch to jewelry. They are popular for gifts to the bride, anniversaries, birthdays, and “just because.” The monogram pendant is the most popular option. Overnight offers both laser-cut and hand-cut monogram pendants. New monogram bar pendants are perfect for the younger customer, while diamond bezel monograms are ideal for your more affluent customer. There are so many styles available that Overnight created a new catalog just for monograms. Overnight also provides a sample display for their monogram jewelry collections. These sample kits are a great way to keep overhead down while letting your customers know you are the source for monogram jewelry. Since monograms are always special order, adding these to your store is a great way to generate sales with a minimal investment.
Diamond Thread Rings
These popular new diamond fashion rings are simple geometric shapes in little lines of diamonds with a big impact. The X ring and bar ring are the best known styles but Overnight reports that retailers are selling curves and loops as well. Overnight says these diamond fashion rings are particularly popular with women shopping for themselves. Consumers are wearing several on each hand, giving these rings the added benefit of repeat sales. Overnight’s thread fashion rings are all sizable and are available in all metals and diamond qualities.
Another classic style, diamond inside-out hoops continue to be important in 2015. Overnight has a new catalog with a variety of options from small to large, all with secure vault-lock clasps. “With the wide range of styles, stone sizes, and carat weights, every customer is sure to find the perfect pair,” says Adwar.
If you don’t have one or more of these best-sellers on hand, Overnight makes it easy for you to find the right versions for your market with new catalogs, flyers, and web pages dedicated to these red-hot categories.
Beyond the Best-Sellers
In addition to these best-sellers Overnight offers over 50,000 different styles in all categories in 10k, 14k, 18k, platinum, palladium, palladium/18k or silver. Gold can be ordered in white, yellow, rose or green, and many styles are available in two-tone. Overnight offers nine different diamond qualities as well as setting services for customers’ stones. The Long Island, New York-based company’s casting service can deliver in as little as 24 hours after the order is placed. Finished jewelry is delivered in 3 to 5 business days.
Overnight proudly reports they use 100% recycled precious metals from earth-friendly refiners and all of their diamonds are conflict free, from sources that are full participants in the Kimberley Process.
Additionally, Overnight has a highly skilled custom CAD department and can create any new model or modify any existing model to meet your customers’ needs. They also offer hand carved models. The turnaround time on custom work is an impressive 7 business days after approval for most jobs.
Overnight makes ordering easy at www.overnightmountings.com, the company’s state of the art, user friendly website which gives customers access to all of Overnight’s inventory at real time metal markets. The site also allows you to download jewelry images and in-depth breakdowns to use on your own website allowing you to sell all these best selling-styles online too.