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Home Featured Articles Featured Retailers

Apollo courts independent jewelers with tested bestsellers

Deborah Yonick by Deborah Yonick
March 31, 2022
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Apollo Manufacturing Inc. is a leading producer and supplier of fine diamond and color stone gold jewelry – well-made essential, daily wear with a twist – to major retailers like Macy’s and Bloomingdale’s.

But the company, founded in New York City in 2011, is eager to partner with more independent retail jewelers to deliver its consumer market-tested bestsellers and profitable custom design services.

For more than a decade, Apollo has been laser focused on doing what it does best, delivering quality products with the highest perceived value.

Apollo provides a variety of programs – from price point fashion to bridal and anniversary to essential everyday basics – that are fully customizable to meet the jeweler’s needs.

“We have our own dedicated team of CAD designers, who introduce 50-80 sure shot bestsellers into the market every month,” explains Jaï Sadhwani, founder and owner of Apollo. “With our own CAD team in house, custom jewelry is something we don’t shy away from. In fact, we encourage our retail partners to pursue this profitable service.”

Apollo has three manufacturing facilities worldwide, and works only with natural gemstones, affiliated with several De Beers diamond sightholders.

“We manage every aspect of production from start to finish to provide the best products and services for our retail partners,” explains Sadhwani. “That allows us to control costs, guarantee quality, and innovate our products – it’s the added value we bring to our customers.”

 

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Forward Thinking

Always ahead of the curve, Apollo is a trendsetter, introducing to the market compelling product concepts like the dancing diamond in 2005, before it took off in 2012; the flexi-bangle, now all the rage, as early as 2018; and the company has been an advocate of diamond baguette jewelry long before it became fashionable again, with its latest ladder and circle of life designs wildly popular.

Apollo has a broad and diverse inventory of quality-crafted, timeless styles, including line bracelets, hoop earrings, bridal and fashion rings, and pendants and necklaces in 14K and 18K gold with diamonds and gems including blue sapphire, ruby, emerald, and tanzanite. It also produces tasteful, stylish men’s gold, diamond and gemstone rings, pendants and Cuban link bracelets and chains – a burgeoning category with enormous growth potential for jewelers.

The average retail price points range from $500 to $4000 for women’s essential fashion, $500 to $3,000 for engagement rings and eternity bands, and $1,000 to $10,000 for men’s jewelry styles. Apollo provides an appraisal for every product it sells, as well as a manufacturer’s warrantee, and offers favorable stock balancing for retail partners.

Driven by Passion

Sadhwani brings to Apollo a lifelong passion for fine gems and jewels, sharing that he started making jewelry while in high school in Bombay. At the age of 18, he embarked to Israel to learn the art of diamond cutting; then he came to the United States to further his education, earning a gemologist degree from various gemological institutes. Prior to forming Apollo, Sadhwani worked on jewelry catering to the Caribbean market and cruise ships.

Apollo’s team of experts can help jewelers determine the best fit of merchandise for their demographics. The company has a strong national sales force, with sales executives possessing decades of experience in the fine jewelry industry, to provide the exceptional personal service customers expect and deserve.

Apollo belongs to several leading trade organizations, including the American Gem Society, Independent Jewelers Organization, Jewelers of America, and the Jewelers Board of Trade. Jewelers can also find the company exhibiting at major trade shows in Miami, Atlanta, Las Vegas, and Tucson.

“Experience the Art of Creation” is the tagline for the company named for the mythological god of light, music, truth, poetry, healing, and prophesy. Apollo’s philosophy is that anything its retail partners can envision it can make happen and do it better and more cost effectively, ensuring great return on investment for products that inspire consumer traffic and sales.

Deborah Yonick

Deborah Yonick

Deborah Yonick has been writing about jewelry and the business of selling it for many of the leading trade journals for 30 years. She began her career in the industry as editor-in-chief of Colored Stone Magazine and senior editor for National Jeweler, before becoming an independent writer in 1996. Her byline has appeared in Condé Nast Traveler and Penthouse, and several Pennsylvania newspapers, as well. She also develops and manages content for a variety of companies and organizations in the jewelry trade.

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