Southern Jewelry News
  • Featured
    • All
    • Featured
    • Featured Retailers
    • Retailer Roundtable
    • Sponsored Content
    • Supplier Spotlight
    Jeweler brings Midwest to the Southwest
    Tara Fine Jewelry: Atlanta’s not-so-secret, best-kept secret
    Finding the Big Ones; Zambian Trophies for the Ages
    The Golden Girls of Gemstones
  • Latest News
    • All
    • COVID-19
    • Furry Friends
    • Industry Awards
    • Industry Events
    • NRF
    • On The Move
    • Other News
    • Tradeshow News
    • Video
    • What's New
    Hard Rock Summit event info
    Hardrock Summit to return to Denver in September 2023
    ASJRA brooch
    Iconic Jewelry Firms is theme of ASJRA’s 18th annual Conference
    DMIA members meet-and-greet and hear updates from GIA, NDC
    diamonds on plant
    How to drive more sales and referrals through social media
  • Podcast
  • Columnists
    The Story Behind the Stone: Diamonds on Pins and Needles
    Jewelry Marketing Survival Guide
    The Story Behind the Stone: Out of the Blue
    What’s Hot Now!: Latest Designer Trends 2023
    A Winning Strategy: How SEO and buying intent can skyrocket your sales
    business people shaking hands
    Networking for small business owners
    Is the customer always right?
    Successful Custom: A Clean Disaster
    Brad Huisken
    A quick note about technology
  • Classifieds
  • Subscriptions
    • Newsletter Signup
    • Print Subscription
No Result
View All Result
Southern Jewelry News
  • Featured
    • All
    • Featured
    • Featured Retailers
    • Retailer Roundtable
    • Sponsored Content
    • Supplier Spotlight
    Jeweler brings Midwest to the Southwest
    Tara Fine Jewelry: Atlanta’s not-so-secret, best-kept secret
    Finding the Big Ones; Zambian Trophies for the Ages
    The Golden Girls of Gemstones
  • Latest News
    • All
    • COVID-19
    • Furry Friends
    • Industry Awards
    • Industry Events
    • NRF
    • On The Move
    • Other News
    • Tradeshow News
    • Video
    • What's New
    Hard Rock Summit event info
    Hardrock Summit to return to Denver in September 2023
    ASJRA brooch
    Iconic Jewelry Firms is theme of ASJRA’s 18th annual Conference
    DMIA members meet-and-greet and hear updates from GIA, NDC
    diamonds on plant
    How to drive more sales and referrals through social media
  • Podcast
  • Columnists
    The Story Behind the Stone: Diamonds on Pins and Needles
    Jewelry Marketing Survival Guide
    The Story Behind the Stone: Out of the Blue
    What’s Hot Now!: Latest Designer Trends 2023
    A Winning Strategy: How SEO and buying intent can skyrocket your sales
    business people shaking hands
    Networking for small business owners
    Is the customer always right?
    Successful Custom: A Clean Disaster
    Brad Huisken
    A quick note about technology
  • Classifieds
  • Subscriptions
    • Newsletter Signup
    • Print Subscription
No Result
View All Result
Southern Jewelry News
No Result
View All Result
Home Featured Articles

Son of elite Dallas jeweler wins 2017 ROLEX 24 Hours of Daytona Prototype Challenge

Amy Minnick by Amy Minnick
March 15, 2017
Share on FacebookShare on Twitter
Reading Time: 6 minutes

Carrying the ROLEX line for more than 25 years in his family’s fine jewelry salon, Texas-based de Boulle Diamond & Jewelry, Nick Boulle just did what no other retailer has done. Nick became the first Rolex retailer to win the 2017 ROLEX 24 Hours of Daytona Prototype Challenge.

Nick Boulle
Nick Boulle
Billed as notoriously harsh on both driver and vehicle, this endurance race kicks off the racing season with a grueling 24 hour, no-breaks-allowed contest decided by who has crossed the finish line the most times after two trips around the clock. Teams of up to five drivers compete in four car categories mixing professional drivers and pro-am groups on the course at the same time. The teams average 650 laps and 2,300 miles – it’s a mental and physical behemoth.

But 26 year old Nick Boulle approached this challenge like he does most everything in life, with passion, perfection and high standards. Driving the No. 38 Performance Tech Motorsports Oreca FLM09, Boulle and his teammates finished 22 laps ahead of their closest competition at the January 28th and 29th event. The open-cockpit, carbon fiber chassis car weighed a mere 1990 pounds and hit top speeds of nearly 190 mph as the team, billed as one of the youngest in the history of the race, battled unseasonably cold, wet weather. Equipped with more than 450 horsepower, the FLM09’s power was matched only by the determination of Nick and his teammates.

“Taking the class win in the ROLEX 24 Hours of Daytona is a dream come true for drivers across disciplines of motorsports from NASCAR, WEC and Indy car,” Boulle said. “There’s no such thing as an easy ride at a race like this, but everyone performed flawlessly. We did take a few risks to win, but our strength was in our preparation and consistency. I can’t wait to see what else this result leads to next for de Boulle Motorsports, Clover Partners, McFadden & Miller and Palmares Energy.”

Boulee Rolex
Nick Boulle was the first ever Rolex retailer to be on the winning team of a ROLEX 24 Hours of Daytona race.
Picking up his father’s love of cars, Nick began racing go-karts at age 12 and posted incredible results racing as a Volkswagen Junior Driver in national events by the time he was 20. But for the past several years racing took a back seat to his growing social media business and his family’s jewelry business. Growing up in the store means an intimate appreciation for creating a welcoming, home-type atmosphere, complete with sitting area, stocked bar and fireplace, a far cry from the tight, restricted space in a race car. 

The de Boulle stores are known for marrying high-end cars with high-end lines as the family recently opened their second store in Houston with a dedicated showroom for world-renowned Swiss watchmaker Patek Philippe. They also craft their own custom, handcrafted de Boulle line. And, if that weren’t enough incentive to drop by, the 30 year old retailer recently added Holland & Holland, a renowned gun maker supplying firearms to heads of state, famous hunters and even the Royal family, to their accomplishments.

Nick has grown up in the store finding his sport in the business while, at the same time, finding connection with their car aficionado patrons. He explains, “Whenever beautiful, high-end cars pull up in front of the store we go out and take pictures and post to our social media and we always get tons of likes.”

But, at the end of the day Denis, Karen, Nick and his sister Emma, agree that working together as a family while honoring your passion is just about as blessed as they can get.

Congrats to Nick Boulle and his entire Performance Tech Motorsports team!

Boulle winner watch
ROLEX 24 Hours of Daytona winners watch.
Boulle car
Boulle behind the wheel of the No. 38 Performance Tech Motorsports Oreca FLM09.
Boulle Houston Boulle Houston 1

de Boulle Diamond & Jewelry’s beautiful new Houston store.

Amy Minnick

Amy Minnick

Related Posts

Jeweler brings Midwest to the Southwest

March 1, 2023

Tara Fine Jewelry: Atlanta’s not-so-secret, best-kept secret

March 1, 2023

Finding the Big Ones; Zambian Trophies for the Ages

March 1, 2023

The Golden Girls of Gemstones

March 1, 2023

Latest News

Industry Events

Hardrock Summit to return to Denver in September 2023

March 22, 2023
Industry Events

Iconic Jewelry Firms is theme of ASJRA’s 18th annual Conference

March 22, 2023
Industry Events

DMIA members meet-and-greet and hear updates from GIA, NDC

March 22, 2023

Other News

How to drive more sales and referrals through social media

The Story Behind the Stone: Diamonds on Pins and Needles

Mystery shopping results reveal opportunity for proactive consumer natural diamond education

Jewelers of America announces 2023 GEM Awards winners

ASA partners with BrankoGems Academy to offer testing loose and mounted diamonds and gems training

KIL N.Y.C. introduces the Cranium Ring

Southern Jewelry News

© 2022 Southern Jewelry News.

Additional Information

  • About
  • 2023 Jewelry Trade Shows & Events
  • Media Kit
  • Contact
  • Sitemap
  • Newsletter Signup

Get Social with Us

No Result
View All Result
  • Featured Articles
    • Featured
    • Featured Retailers
    • Retailer Roundtable
    • Supplier Spotlight
    • Sponsored Content
  • Latest News
    • What’s New
    • Industry Events
    • Tradeshow News
    • On The Move
    • Other News
    • Furry Friends
  • Podcast
  • Columnists
  • Classifieds
  • Subscriptions
    • Newsletter Signup
    • Print Subscription

© 2022 Southern Jewelry News.