Over the course of 38 years, IDD has evolved into the quintessential partner for the independent jewelry retailer. A leader in diamond basics, provider of bestselling bridal, and curator of the industry’s preeminent consumer finance program, IDD has created a new division with the sole focus of developing upscale, innovative collections never before available to independent jewelers.
Called IDD LUXE, this new division is launching two market-defining programs in bridal and everyday diamond jewelry, intelligently designed based on current sales data from modern customers with practical, purchasing habits. Both collections feature groundbreaking technology, including a mix and match omni-channel bridal experience, and a brand new presentation of fine diamond jewelry.
IDD LUXE will be unveiling these new programs in January, launching at Centurion, Jan. 29-31, in Phoenix, Booth F-7; with a pre-launch at the CBG (Continental Buying Group) Show, Jan. 16-18, in Orlando, Florida, Booth 317.
A Quintessential Partner
Based in New York City’s diamond district, IDD is a global organization with strategic diamond and manufacturing alliances and partnerships in Belgium, India, Israel, China, and Indonesia, allowing it to provide the best value and competitive advantage to its customers.
Hundreds of retailers nationwide know IDD as the “go-to” supplier for basic diamond jewelry that is the core of its business, as well as bestselling bridal programs fully supported by professional marketing assets. Among its high-grossing jewelry programs, IDD is recognized for its Flexie, Forever Day and Harmony collections.
Throughout its nearly four decades in business, this family owned and operated supplier has remained solution-focused for its jewelry retail customers, introducing not only bestselling basics and bridal merchandise and sales programs, but also state-of-the-art technology like an interactive B2B website, revolutionary e-commerce assets, and compelling social media campaigns.
For nearly a decade IDD has delivered the industry’s leading consumer finance program, the Iddeal Credit Card, which processes hundreds of millions in successful consumer financing transactions annually. This point-of-sale payment solution provides IDD retail partners with a consumer credit card program that makes buying jewelry effortless with no membership fees, easy approval process, revolving credit, promotion plans up to 60 months, and very competitive rates, with a second look option available if needed.
“Our company culture facilitates the constant studying of the marketplace to improve our offerings and provide valuable insights and proven business solutions to our retail partners,” explains Alok Mehta, IDD president and CEO.
In fact, listening to its retail partners has always been important to IDD, and was an essential part of the extensive R&D it undertook to bring IDD LUXE to life.
LUXE is Expertise
IDD LUXE is the brainchild of Alok, who describes this latest innovation as the company’s “biggest and most future-forward program to date.” His experience in growing IDD has shown that partnerships based on finding solutions and sharing market intelligence improve the value chain for all.
Alok sees IDD LUXE as leveling the playing field for independent jewelers in providing not only data-driven product differentiation, but also an elevated retail experience.
Brad Campbell, Chief Partnership Officer of IDD LUXE.To help realize his dream, Alok brought on board Brad Campbell as Chief Partnership Officer of IDD LUXE. Brad has more than 40 years of executive experience in the diamond jewelry trade, serving as President and Vice President of Merchandise at Morgan Jewelers, and a member of the buying committee for the Leading Jewelers Guild, among his former roles. Recently, he coached jewelers, buying groups, and manufacturers in developing retail solutions to grow their businesses.
“IDD has always been at the forefront of anticipating what retailers need, and IDD LUXE will provide independent jewelers with data-driven solutions in innovative merchandise and as sets, including a more personal, customizable omni-channel approach,” says Brad. “We want to bring jewelers the knowledge and tools to build more evolved relationships with consumers.”
Longtime partner of IDD, Sushil Choksey, “The Bridal Buddha”.Alok also brought on to this smart team, “The Bridal Buddha” and longtime partner of IDD, Sushil Choksey for his insight and strategy expertise in defining new product category experiences that shape differentiation at retail. With nearly 30 years of global diamond and jewelry experience, Sushil develops product concepts for retailers using sensory analysis methods. He describes IDD LUXE as innovating solutions for a more educated, ever-changing jewelry consumer.
Brad and Sushil share the same vision with Alok, and are committed to bringing this much-needed innovation of IDD Luxe to life in ways that mindfully position and impact its independent partners for years to come.
Assisting with the marketing creatives IDD LUXE has partnered with Bottom Line Marketing. This boutique agency, with offices in Denver and West Palm Beach, Florida, has more than 20 years experience in the retail and wholesale jewelry industry. BLM shares with IDD an appreciation of the value of alliances on a deeper level, describing on its website that it “only partners with the kind of people we’d invite into our homes for dinner.”
IDD is a member of the jewelry industry’s leading retail buying groups, as well as a member of The Plumb Club, and certified by the Responsible Jewellery Council. To learn more about IDD LUXE and its compelling new programs, contact Brad Campbell at brad@iddluxe.com to schedule an appointment virtually, or at an upcoming trade show, including CBG and Centurion this month.
