Celebrating its 40th year in business in 2024, Variety Gem Co. of Great Neck, New York brings to retail jewelers nationwide, timeless, stylish designs adorned with sparkling diamonds and colored gemstones in gold and platinum.
Variety Gem specializes in diamond and gemstone bridal and fashion fine jewelry, featuring popular categories like flexible stretch jewelry, curve bands, and one-of-a-kind designs.
Renowned for its high-quality craftsmanship and ethical sourcing, Variety Gem is one of the country’s leading bridal and fashion jewelry manufacturers. Its roots sprouted in 1971 when Effie Bezalel became a diamond cutter, immigrating to the United States from Israel a decade later.
After working several years as a salesman in New York’s diamond district, Effie opened his own diamond wholesale company in 1984. Soon after, his brothers Moshe and Yehuda Bezalel joined him. Initially focused on trading loose diamonds and precious stones, Variety Gem quickly expanded into manufacturing finished jewelry.
The Bezalel brothers reflect on the importance of their family history in the business, sharing their journey from Afghanistan to Israel and finally to the United States. Each brother has a distinct role in the company, collectively overseeing operations.
Variety Gem offers more than 2,000 styles. Effie, president of the company notes, “by immersing ourselves in the jewelry market, understanding retail operations, and mastering manufacturing, we have created a comprehensive line of fine bridal and fashion jewelry.”
Yehuda Bezalel, vice president of manufacturing explains, “Variety Gem prides itself on catering to individual client needs, designing with CAD, and
creating a customer’s desired finished piece. We work with natural earth-mined stones, but are flexible and will use lab-grown upon request.”
EverLove Bridal is among the manufacturer’s most popular collections, offering consumers quality and diverse styling at competitive prices. The program has 15 engagement ring designs, from classic settings to intricate halos, in .50 to 1 carat total weights, with matching wedding bands.
Other bestsellers include flexible jewelry – bangles, rings and hoops in gold and diamonds; and colorful birthstone designs in earrings, rings and pendants. The New Year will also see Variety Gem debuting a new mother of pearl, diamond and gold collection of 24 bracelet, ring, and earring designs.
Moshe, vice president of sales notes that programs like EverLove, Flexible, Birthstones, and Mother of Pearl come with premium marketing tools to help jewelers at point of sale, including special display units, professional photography, advertising, and consumer videos.
Looking ahead, Variety Gem expects to introduce new collections, programs, and extensions to existing lines throughout the year. The brothers are excited about the industry’s prospects, especially in light of projections for a surge in wedding proposals. They encourage fellow jewelers to consider the evolving landscape and position themselves for success by partnering with a vendor like Variety Gem that can meet their needs for well-made, affordable fine diamond and gemstone jewelry.
As active members of IJO (Independent Jewelers Organization), RJO (Retail Jewelers Organization), LJG (Leading Jewelers Guild), and DDC (Diamond Dealers Club), Variety Gem values the community and benefits it brings.
Variety Gem invites retail jewelers to visit its booth at upcoming trade shows, sharing insights and experiences within the IJO, RJO and LJG networks. The company also plans to present new offerings at the Las Vegas show.
For more information about Variety Gem, please visit varietygem.com or call 800-735-4367.