Southern Jewelry News
  • Featured
    • All
    • Featured
    • Featured Retailers
    • Retailer Roundtable
    • Sponsored Content
    • Supplier Spotlight
    Lambrecht’s Jewelers, 130-years-old and counting
    Celebrate with Gold®
    Tracing Diamond’s Origin
    Pickens, Inc.: Steady pace wins the race
  • Latest News
    • All
    • COVID-19
    • Furry Friends
    • Industry Awards
    • Industry Events
    • NRF
    • On The Move
    • Other News
    • Tradeshow News
    • Video
    • What's New
    VAHAN launches 2022 campaign – “A Moment for Me”
    FDIC Economist, Dr. LaVaughn Henry to keynote 2022 ASA International Conference
    Michelle Meltesen joins John Atencio Wholesale team
    Kovel Collection introduces Busy Bee designs
  • Podcast
  • Columnists
    Motivating your sales staff
    Keys to Effective Communication – Part IV
    The Retailer’s Perspective: With great power comes great fails
    The Retailer’s Perspective
    The Story Behind the Stone: Yearning for Kazakhstan
    10 Cybersecurity Questions small and medium businesses should ask in 2022
    Motivating your sales staff
    IAS Training’s Keys to Effective Communication – Part III
    Kate’s star-studded style. What will the next trend be?
    Motivating your sales staff
    IAS Training’s Keys to Effective Communication – Part II
    Retailing in a post-PC world
  • Classifieds
  • Subscriptions
    • Newsletter Signup
    • Print Subscription
No Result
View All Result
Southern Jewelry News
  • Featured
    • All
    • Featured
    • Featured Retailers
    • Retailer Roundtable
    • Sponsored Content
    • Supplier Spotlight
    Lambrecht’s Jewelers, 130-years-old and counting
    Celebrate with Gold®
    Tracing Diamond’s Origin
    Pickens, Inc.: Steady pace wins the race
  • Latest News
    • All
    • COVID-19
    • Furry Friends
    • Industry Awards
    • Industry Events
    • NRF
    • On The Move
    • Other News
    • Tradeshow News
    • Video
    • What's New
    VAHAN launches 2022 campaign – “A Moment for Me”
    FDIC Economist, Dr. LaVaughn Henry to keynote 2022 ASA International Conference
    Michelle Meltesen joins John Atencio Wholesale team
    Kovel Collection introduces Busy Bee designs
  • Podcast
  • Columnists
    Motivating your sales staff
    Keys to Effective Communication – Part IV
    The Retailer’s Perspective: With great power comes great fails
    The Retailer’s Perspective
    The Story Behind the Stone: Yearning for Kazakhstan
    10 Cybersecurity Questions small and medium businesses should ask in 2022
    Motivating your sales staff
    IAS Training’s Keys to Effective Communication – Part III
    Kate’s star-studded style. What will the next trend be?
    Motivating your sales staff
    IAS Training’s Keys to Effective Communication – Part II
    Retailing in a post-PC world
  • Classifieds
  • Subscriptions
    • Newsletter Signup
    • Print Subscription
No Result
View All Result
Southern Jewelry News
No Result
View All Result
Home Featured Articles

With a bolder presence, Mars Jewelry focuses on down-to-earth good quality & partnering with the retailer

Liz Pinson by Liz Pinson
May 6, 2014
Share on FacebookShare on Twitter

As part of its brand repositioning, fine jewelry manufacturer Mars Jewelry has upgraded its website with appealingly bold graphics and a consumer-oriented theme while still maintaining a highly interactive B to B portal.

The company also has released an extraordinary 248-page catalog showcasing its dense and diversified product range. In addition, to support the demands in today’s technologically advanced environment, the company now has a creative director as well as a digital marketing and social media specialist in house.

Mars-smart-May
(l-r) Mars Jewelry’s Mike and Art Sahagian working with customers Gary and David Wachler, Wachler Estate Collection, Birmingham, MI, at the Smart Show in Chicago.
“It’s been many years in the works, and it’s going very well,” says Art Sahagian, vice president of sales and marketing. “We’re much more targeted now and more of a retail partner than just simply a vendor. Before, it was ‘you like what you like’ and order as you go. Now, we’re trying to get into more of a long-term partnership with the retailer.”

Playing off of its planetary moniker, “A World Apart” is the manufacturer’s new tagline, assuring retailers that Mars will “deliver beyond their expectations.”

Mars, which designs and manufactures bridal and fashion jewelry for retailers across the country, also is expanding its private label. “We’re giving the retailer two options,” Art says. “They can pick up Mars as an in-house brand, or if they decide they like our product but want to pick it up as a private label, we’ll offer them a private label as well.”

Underlying Mars’ brand repositioning is something more important, Art emphasizes. “What we’re trying to do is concentrate on our new and innovative product design. Everybody does nice, interesting stuff when it comes to branding, advertising graphics and other promotional items. What we’re doing now is focusing back on making a great quality product. Overall, the new products that we’re making and the new designs are all original – and that’s exciting! So along with promotional offerings, we truly feel that we will offer what it takes for the retailer to succeed in this competitive environment.”

Mars: A Family Name

Mars is a family business that’s been operating since 1987 out of Los Angeles. Since the very beginning, the company has prided itself on custom creations, competitive pricing and excellent customer service. The company has grown significantly since its modest beginnings, but still makes it a point to maintain its core values.

Mars-millgrain-May
This Mars handcrafted ring was designed as a cross between contemporary and vintage style featuring detailed millgrain with princess and round cut diamonds.
Art, with a bachelor’s degree in marketing, has worked at the company since 1999. His brother Mike has been working with the company since 1996 and is currently vice president of operations. The president of the company is their father, Raffi. The name “Mars” wasn’t just pulled from thin air; it’s an acronym made up of the four initials of the company’s founders: Mike, Art, Raffi and Silva, Art and Mike’s mom.

“I think what makes the company special is the depth of our product categories,” Art says. “We’re consistently making new designs. We offer a lot of support to retailers with continuously presenting new styles as well as new and innovative marketing strategies. Also, with our background in custom design, it truly adds to the overall experience. Since we have a tremendous amount of experience as well as a large custom design staff, we can truly make miracles happen when it comes to quick turnaround on projects. 

“We have a lot of experience in CAD technology – years and years of experience,” Art adds. “We make modifications to existing jewelry as well as create new designs from scratch. We’re very efficient at it.”

At Mars, custom CAD design renderings are typically e-mailed within 48 hours. Waxes can be sent upon request for client approval, and all items can be hand-engraved with various patterns. Art adds, “Typically we like to turn around a complete custom project in around two weeks.”

Coming Soon, to JCK

Mars-two-tone-May
Two-toned halo engagement ring featuring round cut diamonds set in both white and rose gold.
The company’s new user-friendly trade website offers retailers secure purchasing and easy navigation to engagement rings and wedding bands via filters for design, size and price. “We’ll be offering our website to be embedded into our retailers’ websites,” Art adds. “That will be a big bonus for the retailers. We’re hoping to have all that settled and to be able to offer it by the JCK show” at the end of May.

Mars is an exceptionally easy company to work with, Art says. “We have an easy, non-threatening environment. We’re growing. People love to work with a growing company. We’re expanding and adding new staff. We have about 20 staff members, plus four sales reps, and we’re looking to grow the sales force. We’re hoping to have the whole nation covered in a year.”

For more information about Mars Jewelry, you can call 888-592-6277, visit the website www.marsjewelry.com or send an e-mail to info@marsjewelry.com. At the JCK Las Vegas Show May 30 – June 2, find Mars Jewelry in Booth S10441.

 

Liz Pinson

Liz Pinson

Liz Pinson has worked in journalism and publishing for more than 35 years, including 10 years as a copy editor, page designer and writer with The Charlotte Observer and 15 years as an associate editor with American Media. Liz holds a bachelor’s degree in journalism from Marshall University and is currently a freelance writer, editor and graphic designer based in Greensboro. She has enjoyed contributing monthly features to Southern Jewelry News and Mid-America Jewelry News since 2009.

Related Posts

Lambrecht’s Jewelers, 130-years-old and counting

June 30, 2022

Celebrate with Gold®

June 30, 2022

Tracing Diamond’s Origin

June 30, 2022

Pickens, Inc.: Steady pace wins the race

June 30, 2022

Latest News

What's New

VAHAN launches 2022 campaign – “A Moment for Me”

July 6, 2022
Columnists

Keys to Effective Communication – Part IV

July 6, 2022
Industry Events

FDIC Economist, Dr. LaVaughn Henry to keynote 2022 ASA International Conference

July 6, 2022

Other News

Michelle Meltesen joins John Atencio Wholesale team

Kovel Collection introduces Busy Bee designs

GN Diamond shares jewelers’ creative marketing tips

Stuller introduces several new offerings at JCK Las Vegas

JSA reports crimes against U.S. jewelry firms in 2021 exceeded pre-Covid levels

GCAL partners with VDB to add 8X® Cut Grade search filter

Southern Jewelry News

© 2022 Southern Jewelry News.

Additional Information

  • About
  • 2022 Trade Shows
  • Media Kit
  • Contact

Get Social with Us

No Result
View All Result
  • Featured Articles
    • Featured
    • Featured Retailers
    • Retailer Roundtable
    • Supplier Spotlight
    • Sponsored Content
  • Latest News
    • What’s New
    • Industry Events
    • Tradeshow News
    • On The Move
    • Other News
    • Furry Friends
  • Columnists
  • Classifieds
  • Subscriptions
    • Newsletter Signup
    • Print Subscription

© 2022 Southern Jewelry News.