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Last updateWed, 22 May 2019 1am

Featured Articles

Avalon Solution: Turnkey E-commerce Solutions for the independent jeweler

Avalon Solution is a web services company offering turnkey e-commerce solutions for the independent jewelry retailer. Avalon is dedicated to helping jewelry retailers grow their online business and capitalize on the most cost-effective marketing channels. Prospective customers can easily use these marketing channels to find jewelry retailers nationwide, learn about them, browse their jewelry collections, and eventually purchase jewelry directly from them. Avalon understands the jewelry business, and what it takes for jewelers to be successful online.

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Mall-based and strip center jewelers at greater risk compared to stand-alone stores

Security thief eWhen reporting on crimes committed against the gem and jewelry industry, statistics bear out a yin and yang effect. The number of crimes is down, but the dollar values of these incidents went up with more luxury watch stores being hit (a crime that is on the downtrend). Robberies and burglaries have dropped significantly for stand-alone jewelry stores but have increased sharply for mall-based and strip center jewelers.

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Holt’s father and daughter duo, succession planning in action

Holt father daughterMark Holt is in the process of turning over the reins of his store to his daughter Alexandra.In the waning years leading up to his anticipated retirement, Mark Holt, owner of Holt’s Diamond Jewelers in Wautoma, WI, is working harder than he ever has since he took over the family business from his father in 1975. But the rigors of decades of deadlines and commitments don’t bother him these days. Mark is enjoying his final years as a jewelry store owner to the fullest as he shows his daughter Alexandra how to run the family business.

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Retailer Roundtable: What will you do to make your store better in 2019?

“In 2019, we’re going to do our best to find new and innovative ways to reach our target customers. Using new digital marketing and some forms of not so new media and getting it all to work well together is a big challenge for any small business. Old media like newspaper, radio and TV have changed so much in the past few years. Discovering the best new way to reach our target customer is our main focus. Direct mail is a medium we haven’t done much with in the 68-year history of our store.

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Marking a successful centennial, Green’s Jewelers celebrates its place in North Carolina history

Ashley Green holds her family’s history dear - and so she’s honored to be in charge of celebrating Green’s Jewelers 100th anniversary. The Roxboro, N.C., jeweler did it in style Oct. 17, with city and county dignitaries tipping their hats along with family members, employees and appreciative customers who dropped in at Green’s to honor the family business.

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Retailer Roundtable: Do female self-purchasers account for a significant portion of your business and if so what do you do to attract them?

“We do have a large number of female self-purchasers, probably 70 percent of the number of sales, and 50 percent of the dollar numbers. We call what we do ‘girlfriend marketing.’ We have a sales staff made up primarily of women, of the 25 sales associates two are men. As a girlfriend, we can shop alongside of them [women] and encourage them to be good to themselves – ‘no one deserves it more.’

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