Q: Is radio alive and well?
“About 13 percent of our total advertising budget is dedicated to radio. If you’re going to do radio, you have to do it all the time. Own it. Use it frequently. Use the same station(s). And, saturate your market with your message. If you don’t, radio won’t work for you. For 15 years, we’ve advertised with 1100 WTAM. It’s mainly talk radio with some sports coverage mixed in.