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Last updateWed, 16 Jan 2019 9am

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Retailer Roundtable: How do you deal with a potential customer asking you to match a price from the internet?

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“If a young person comes into my store with an internet price list, chances are they distrust whatever source(s) they’ve found on the internet. We operate under that assumption and that this individual is simply looking for some professional advice from a trustworthy source. During such a sales presentation, we take the opportunity to inject a little fear of the internet. Jewelers like me work with reputable diamantaires to source fine diamonds.


Facebook Live Auctions help IL jeweler reduce inventory, give back to the community

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Kohl coverJeff Kohl is like a lot of jewelry store owners. He wears many hats in managing his business. As of last fall, being a live auctioneer on Facebook is yet another role he performs. The co-owner of Kohl’s Diamond Gallery in Galesburg, IL, Jeff’s live auctions have helped liquidate non-performing inventory and increase followers on his store’s Facebook page, while adding a cause-marketing component to benefit non-profits and charities. 

GN Diamond offers independents advanced tools to maximize sales

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GN Diamond continues to expand the offerings it brings to more than 3,500 independent jewelers. Along with supplying loose diamonds and finished jewelry, the wholesaler provides so much more - marketing materials, advertising strategies and other tools designed to boost its retailers’ businesses.

Retailer Roundtable: How do you prevent unknowingly selling (or buying) undisclosed lab-grown/synthetic diamonds?

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“I know my sources for diamonds. I’ve been dealing with them for many years and deal almost exclusively in diamonds accompanied by a grading report. My policy is every diamond I sell that weighs one carat or more comes with a GIA grading report - I’m a stickler for GIA reports. I do a lot of custom work, so I order goods from vendors I know and trust. Typically, I’ll source multiple diamonds for a single customer. We’ll take the time to look at each one under a gemological microscope to teach them about diamonds and to examine each diamond in greater detail and find the diamond the customer likes the most for their custom piece.

Estate jeweler starts foundation, jewelry collection for niece

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PattiWhen a young life ends abruptly - especially a person with huge potential to effect change in the lives of others - people impacted by the loss feel compelled to do something. That is exactly what Patti Geolat did when she formed the Something for Kelly Foundation after the death of her niece Kelly Burk Nobbe, who lost her battle with anorexia on the morning of August 7, 2009.

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