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Last updateTue, 19 Mar 2019 7pm

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Retailer Roundtable: How do you deal with a potential customer asking you to match a price from the internet?

“If a young person comes into my store with an internet price list, chances are they distrust whatever source(s) they’ve found on the internet. We operate under that assumption and that this individual is simply looking for some professional advice from a trustworthy source. During such a sales presentation, we take the opportunity to inject a little fear of the internet. Jewelers like me work with reputable diamantaires to source fine diamonds.

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Facebook Live Auctions help IL jeweler reduce inventory, give back to the community

Kohl coverJeff Kohl is like a lot of jewelry store owners. He wears many hats in managing his business. As of last fall, being a live auctioneer on Facebook is yet another role he performs. The co-owner of Kohl’s Diamond Gallery in Galesburg, IL, Jeff’s live auctions have helped liquidate non-performing inventory and increase followers on his store’s Facebook page, while adding a cause-marketing component to benefit non-profits and charities. 

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Retailer Roundtable: How do you prevent unknowingly selling (or buying) undisclosed lab-grown/synthetic diamonds?

“I know my sources for diamonds. I’ve been dealing with them for many years and deal almost exclusively in diamonds accompanied by a grading report. My policy is every diamond I sell that weighs one carat or more comes with a GIA grading report - I’m a stickler for GIA reports. I do a lot of custom work, so I order goods from vendors I know and trust. Typically, I’ll source multiple diamonds for a single customer. We’ll take the time to look at each one under a gemological microscope to teach them about diamonds and to examine each diamond in greater detail and find the diamond the customer likes the most for their custom piece.

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