06182018Mon
Last updateWed, 13 Jun 2018 12am

Featured Articles

Masters of Marketing - A century of sparkling insight (Part 1)

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Schnack’s Fine Jewelry, Alexandria, LA   

There is rarely a day that goes by when I am not reminded of the famous quote by Milan Kundera, “Business has only two functions - marketing and innovation.” For someone like me, whose life revolves around marketing, promotions and all things “spin,” it’s hard to look at any product or service and not be compelled to analyze the effectiveness of the actual presentation that surrounds it, and examine the individual pieces (slogan, logo, packaging, advertising, etc) that make up the entire package, and hopefully set it apart from its competitors.


Retailer Roundtable: What jewelry trends are you seeing leading up to Vegas?

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Q:What jewelry trends are you seeing leading up to Vegas? 

“This year we are going onto Vegas with a fresh set of eyes, looking for the perfect pieces for everyone, young and young-at-heart. One thing that has been on our radar is mixed metals. More and more people want to incorporate in their original, sentimental pieces and create a new, fresh look with a different color gold. We will definitely be looking for those one of a kind items that puts a fun, fresh twist on classic pieces. Stack, stack, stack. This is a huge trend that we don’t see slowing down anytime soon. It can be rings, bracelets, necklaces, it doesn’t matter. People are loving the stackables. The runway is full of choker necklaces layered with other multi strands.

GIA’s M2M app helps retailers tell a diamond’s story

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As the creator of the 4Cs, GIA (Gemological Institute of America) taught an entire generation of consumers how to understand the inherent characteristics of a diamond, dramatically changing the way that consumers shop for diamonds. GIA is once again about to reinvent the way consumers shop for diamonds with the launch of its new Mine-to-Market (M2M) pilot program.

Jewel-Craft, Inc. celebrates 70-year anniversary with expansion, “Pay It Forward” campaign & Jeweler’s Bench Challenge

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(ERLANGER, Ky.) - Founded in 1947 by Earl Wesdorp in the attic of his Ludlow, KY detached garage, and now operated and managed by the third generation of the Wesdorp family, Jewel-Craft, Inc. celebrates its 70th anniversary this year. Currently headquartered in Erlanger, KY, Jewel-Craft is a full-service operation that provides comprehensive jewelry trade shop services to retail jewelry stores, designers, and other trade shops nationwide.

Voyager Brands up and running with bright ideas, creative new brands

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When Shreyansh Shah arrived from India, he was looking forward to seeing a little snow. He got more than he bargained for - and he was delighted.

“I came to the United States in December 1998 and was welcomed by 2 feet of snow in Chicago,” says Shah, Chief Operating Officer of Austin, Tex.-based Voyager Brands. “Before that, I hadn’t even seen snow. It was my dream to see it, but not in that quantity! And it was frigid cold, so it was a good welcome!”

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