Q: With repairs, what’s your response when asked about switching a diamond?
“I think the industry is still feeling the effects of that high profile [NBC] Dateline story from 2005 when a New York-based jeweler was caught and arrested for doing just this. Unfortunately, this news story indicted all jewelers. Our solution is being transparent, literally. We have a 5’ x 3’ viewing window of the jeweler’s workshop. People can watch me set their diamond, while they wait or by appointment.