04222019Mon
Last updateTue, 16 Apr 2019 9pm

Featured Articles

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Retailer Roundtable: What do you do when a suspicious character enters your store?

“Nine years ago we were victims of an armed robbery. And, when we were burglarized in recent years it was nearly a 100-percent loss. Although these are very unfortunate events, it made us better prepared for potential future crimes. After the armed robbery we installed a buzzer on our front door. You can’t judge every person that comes to your door, but the buzzer entry system can certainly keep armed robbers from barging in. A majority of our business is repeat customers and word of mouth, so we have a good idea of who’s coming to our store based on those connections.

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Avalon Solution: Turnkey E-commerce Solutions for the independent jeweler

Avalon Solution is a web services company offering turnkey e-commerce solutions for the independent jewelry retailer. Avalon is dedicated to helping jewelry retailers grow their online business and capitalize on the most cost-effective marketing channels. Prospective customers can easily use these marketing channels to find jewelry retailers nationwide, learn about them, browse their jewelry collections, and eventually purchase jewelry directly from them. Avalon understands the jewelry business, and what it takes for jewelers to be successful online.

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Mall-based and strip center jewelers at greater risk compared to stand-alone stores

Security thief eWhen reporting on crimes committed against the gem and jewelry industry, statistics bear out a yin and yang effect. The number of crimes is down, but the dollar values of these incidents went up with more luxury watch stores being hit (a crime that is on the downtrend). Robberies and burglaries have dropped significantly for stand-alone jewelry stores but have increased sharply for mall-based and strip center jewelers.

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Holt’s father and daughter duo, succession planning in action

Holt father daughterMark Holt is in the process of turning over the reins of his store to his daughter Alexandra.In the waning years leading up to his anticipated retirement, Mark Holt, owner of Holt’s Diamond Jewelers in Wautoma, WI, is working harder than he ever has since he took over the family business from his father in 1975. But the rigors of decades of deadlines and commitments don’t bother him these days. Mark is enjoying his final years as a jewelry store owner to the fullest as he shows his daughter Alexandra how to run the family business.

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Retailer Roundtable: What will you do to make your store better in 2019?

“In 2019, we’re going to do our best to find new and innovative ways to reach our target customers. Using new digital marketing and some forms of not so new media and getting it all to work well together is a big challenge for any small business. Old media like newspaper, radio and TV have changed so much in the past few years. Discovering the best new way to reach our target customer is our main focus. Direct mail is a medium we haven’t done much with in the 68-year history of our store.

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