06222018Fri
Last updateTue, 19 Jun 2018 9pm

Featured Articles

Not for the faint-hearted: Ira Savoie loves the lively challenge of jewelry appraising

Not for the faint-hearted: Ira Savoie loves the lively challenge of jewelry appraising

For the past 17 years, Ira Savoie has been appraising jewelry of all sorts for the people of New Orleans and beyond. Sometimes, it’s business as usual at his appraisals-while-you-wait studio; other times things get animated as he delivers an unwelcom...

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What's New

AWDC announces “revolution in diamond polishing process”

AWDC announces “revolution in diamond polishing process”

(ANTWERP) - The Scientific and Technological Research Center for Diamonds (WTOCD) is the collective research center of the Antwerp World Diamond Centre (AWDC), the umbrella organization for the Antwerp diamond industry. The WTOCD has announced they ha...

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On The Move

Time Delay marks 40 years of crafting custom enhancements for one-of-a-kind watches

Time Delay marks 40 years of crafting custom enhancements for one-of-a-kind watches

(DALLAS) - Time Delay Corporation is celebrating 40 years in the time-honored tradition of offering its independent jewelers exactly what they need: the latest and finest in custom dials, bezels and bracelets at competitive prices, along with custom d...

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Industry Events

GIA’s New York Jewelry Career Fair slated for July 13

GIA’s New York Jewelry Career Fair slated for July 13

Event offers job opportunities, career coaching, networking and more

(NEW YORK) - Leading networking event for the gem and jewelry industry, GIA (Gemological Institute of America) Jewelry Career Fair , returns to New York City on Friday, July 13. Whether...

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Other News

May retail sales increased 5.6% over last year as economy continues to grow

(WASHINGTON) - May retail sales increased 0.7 percent seasonally adjusted over April and 5.6 percent unadjusted year-over-year as a growing economy prompted consumers to continue to spend, the National Retail Federation reported. The numbers exclude a...

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Latest News

May retail sales increased 5.6% over last year as economy continues to grow

2 DAYS AGO

(WASHINGTON) - May retail sales increased 0.7 percent seasonally adjusted over April and 5.6 percent unadjusted year-over-year as a growing economy prompted consumers to continue to spend, the National Retail Federation reported. The numbers exclude automobiles, gasoline stations and restaurants.

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IDEX reports China cuts tariffs on 18 jewelry categories

2 DAYS AGO
IDEX reports China cuts tariffs on 18 jewelry categories

(IDEX Online) – China will be slashing import taxes on jewelry, as part of tariff reductions on a wide range of consumer goods, as of July 1.

The Customs Tariff Commission of the State Council in China issued the "Notice on Reducing the Import Tariffs of Daily Consumer Goods" last week. According to ...

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GIA’s New York Jewelry Career Fair slated for July 13

2 DAYS AGO
GIA’s New York Jewelry Career Fair slated for July 13

Event offers job opportunities, career coaching, networking and more

(NEW YORK) - Leading networking event for the gem and jewelry industry, GIA (Gemological Institute of America) Jewelry Career Fair , returns to New York City on Friday, July 13. Whether you are looking to join the incredible gem and je...

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Thai jewelry sparkles at DITP Roadshow at JCK Las Vegas to promote 62nd Bangkok Gems & Jewelry Fair

2 DAYS AGO
Thai jewelry sparkles at DITP Roadshow at JCK Las Vegas to promote 62nd Bangkok Gems & Jewelry Fair

(l-r) Sritala Sutapak, Deputy Director, Thai Trade Center Los Angeles; Boonkij Jitngamplang, President of Thai Gem and Jewelry Traders Association (TGJTA); Dr. Gaetano Cavalieri, President of CIBJO; Kwannapa Phivnil, Executive Director, Thai Trade Center Los Angeles; and Rung Julius Zheng, Vice Pres...

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Time Delay marks 40 years of crafting custom enhancements for one-of-a-kind watches

9 DAYS AGO
Time Delay marks 40 years of crafting custom enhancements for one-of-a-kind watches

(DALLAS) - Time Delay Corporation is celebrating 40 years in the time-honored tradition of offering its independent jewelers exactly what they need: the latest and finest in custom dials, bezels and bracelets at competitive prices, along with custom diamond enhancements for most pre-owned, precious t...

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Sissy’s Log Cabin names Lamar McCubbin new president

9 DAYS AGO
Sissy’s Log Cabin names Lamar McCubbin new president

Arkansas’s largest independently owned jewelry store promotes new president from within

(LITTLE ROCK, Ark.)  - Sissy’s Log Cabin has announced the promotion of Lamar McCubbin to president. An industry veteran with more than 25 years experience, McCubbin has worked with the brand since 2014. With ...

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AWDC announces “revolution in diamond polishing process”

2 DAYS AGO
AWDC announces “revolution in diamond polishing process”

(ANTWERP) - The Scientific and Technological Research Center for Diamonds (WTOCD) is the collective research center of the Antwerp World Diamond Centre (AWDC), the umbrella organization for the Antwerp diamond industry. The WTOCD has announced they have developed a revolutionary technology that fully...

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Breaking the rules of engagement, Helzberg Diamonds introduces the “Will You?” Ring

2 DAYS AGO
Breaking the rules of engagement, Helzberg Diamonds introduces the “Will You?” Ring

Couples have new way to propose and then select “the” ring together

(KANSAS CITY, Mo.)  - Many couples dream of that moment when one partner gets on bended knee and asks the big question with a small box - but what if their partner doesn’t love the ring inside? Enter Helzberg Diamonds and The “Wi...

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The Marketing Minute: Trend Spotting

8 MONTHS AGO

Marketing specialist George Prout produces a weekly marketing advice video for retail jewelers, The Monday Morning Marketing Minute. He’s generously agreed to let us share them with our eWeekly readers.

 

Click here  to see more of George Prout’s The Marketing Minute

 

 

 

 

 

 

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The Marketing Minute: Pricing Strategy

8 MONTHS AGO

Marketing specialist George Prout produces a weekly marketing advice video for retail jewelers, The Monday Morning Marketing Minute. He’s generously agreed to let us share them with our eWeekly readers.

 

Click here  to see more of George Prout’s The Marketing Minute

 

 

 

 

 

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Advertising Prepress

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Southern Jewelry News / Mid-America Jewelry News is MAC based. The primary or preferred file format for all advertisements is Adobe Acrobat PDF. The secondary file formats are Encapsulated Post Script(.eps), Post script (.ps) and Tiff (.tiff)

 

Supported Files

  • Iomega Zip Drive - 100MB or 250MB
  • CD-ROM disks
  • Please label your disk to include: Name of advertiser, Issue date, Size of ad, Contact name and phone number


Include All Supporting Files

  • PDF files: All images & fonts must be embedded
  • EPS/PS/TIFF Sfiles: All images & fonts must be embedded
  • Native files: must include printer fonts, screen fonts, graphics, and images


Digital Specifications

  • CMYK printer only. All RGB,LAB or Pantone images must be converted to CMYK.
  • 200 dpi for halftones. 300 dpi resolution for 4/C. Scanning of line art must have minimum resolution of 600 dpi.
  • Offset printing has a dot gain of 30% -35%. Prepare your scans and screens to accommodate dot gain


Line Screen for Supplied Film

  • Optimum line screen: 85-110 (Max. 133-with prior approval)
  • Recommended maximum color density: 240
  • Right Reading emulsion down negatives.
  • CMYK Color Specifications for Separations (see table below):
Highlight Midtone Shadow
Cyan 0% - 5% 35% - 55% 70% - 75%
Magenta 0% - 2% 35% - 55% 50% - 60%
Yellow 0% - 2% 35% - 55% 50% - 60%
Black 0% 0% - 20% 40% - 45%

 


Disclaimer

  • Southern Jewelry News / Mid America Jewelry News is not responsible for reproduction quality of any submitted material not in compliance with the specifications outlined above.
  • When Southern Jewelry News / Mid America Jewelry News converts RGB, LAB, or Pantone images to CMYK, color match may vary due to conversion algorithms.





RECOMMENDED GUIDELINES FOR COLD WEB PRINTING

  1. Limit overprints to two colors. If this is not possible then limit the placement to a section of the page as opposed to placement over the entire page.
  2. Overprints should be surrounded by a rule of at least 1 point. This covers any minor registration problems and adds to the appeal of the overprint. Tint boxes and color photos look bad even if slightly out of register.
  3. Thin lines, fine serifs and small or medium type should be restricted to one color (not a color build). All colored type should be reproduced using a minimum of colors to avoid difficulty with registration.
  4. When type is to be surprinted, the background should be no heavier than 30% in any one color and no more than 90% total in all four colors for legibility.
  5. Reverse type should use dominant color (usually 70% or more) for shape of letters. When practical and not detrimental to the appearance of the image, make the type in subordinate colors slightly larger to minimize registration problems. Small type and fine serifs should not be used for reverse type. The surrounding tone must be dark enough to ensure legibility.
  6. Drop shadows should be a minimum of 3 point type.
  7. Knockouts work best in solid color.
  8. Avoid using 4 color black type or rules; it will never register completely.
  9. The minimum printable dot is 3%. Materials should be prepared with this limit in mind.
  10. The screen angles of the colors should be 30 degrees apart, with the yellow placed 15 degrees from the other colors and between the cyan and magenta or the cyan and black.
  11. Special care should be taken with vignettes of fade away edges where the fade away is made up of more than one color because color balance is difficult to maintain. In many cases, the fade away edges are best reproduced in black only.
  12. When a solid black background is desired, add at least 30% cyan to that background. Without the added cyan, uneven inking will become more apparent.
  13. Remember to factor in dot gain when looking at tint blocks and photos. The printed piece will not look like the screen. Think C-M-Y-K not R-G-B.



GUIDELINES FOR SEPIATONES:

Sepiatones are grayish brown or olive brown.

Highlight Midtone Shadow
Cyan 0% - 5% 35% - 55% 70% - 75%
Magenta 0% - 3% 10% - 20% 10% - 20%
Yellow 2% - 5% 20% - 45% 45% - 55%
Black 55% - 75% 30% - 55% 55% - 75%



GUIDELINES FOR FOUR COLOR & BLACK AND WHITE SEPARATIONS:

These readings are only a starting point, adjustments may be needed according to the type of original. Hue's may vary depending on substrates. Press inline conflicts may cause inking variations.

Highlight Midtone Shadow
Cyan 0% - 5% 20% - 30% 40% - 55%
Magenta 0% - 5% 20% - 30% 40% - 55%
Yellow 0% - 5% 20% - 30% 40% - 55%
Black 2% - 10% 35% - 50% 65% - 75%

 

 

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