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Live gold & silver prices by Gold Advisor
Southern Jewelry News
Pearls of Wisdom - Jewelry Podcast
  • Categories
    • Featured Articles
    • Press Release
    • Podcast
    • Furry Friends
    • Columnist
    • Southern Retailers
    • Mid-America Retailers

    Featured Articles

    ASHI® Hands Independents A Complete Holiday Playbook
    Jewelry Design & Trends

    ASHI® Hands Independents A Complete Holiday Playbook

    July 13, 2026
    Unearthing The Source: What I Learned On Botswana’s Diamonds And Delta Tour
    Diamonds Gemstones & Pearls

    Unearthing The Source: What I Learned On Botswana’s Diamonds And Delta Tour

    October 6, 2026
    The Ultimate Product Placement: Love, Lyrics, and a Super Bowl Wedding
    Bridal & Engagement

    The Ultimate Product Placement: Love, Lyrics, and a Super Bowl Wedding

    February 11, 2026
    Stuller hosts 2025 Bench Jeweler Workshop
    Bench & Repair

    Stuller hosts 2025 Bench Jeweler Workshop

    April 15, 2025
    Flying Tourbillon Skeleton Titanium – Orange Edition
    Watches & Timepieces

    Flying Tourbillon Skeleton Titanium – Orange Edition

    November 18, 2025
    KIRA Jewels Reports Rising Demand for Larger Fancy Shapes as Retailers Expand Lab-Grown Diamond Offerings
    Manufacturing & Supply

    KIRA Jewels Reports Rising Demand for Larger Fancy Shapes as Retailers Expand Lab-Grown Diamond Offerings

    November 6, 2025
    Dog, Cat and Bee
    Retail Jewelry Business

    Dog, Cat, & Bee – Which One Are You

    October 8, 2026
    Celebrating 35 Years of Southern Jewelry News
    Industry News & Associations

    Celebrating 35 Years of Southern Jewelry News

    October 8, 2026
    Unearthing The Source: What I Learned On Botswana’s Diamonds And Delta Tour
    Diamonds Gemstones & Pearls

    Unearthing The Source: What I Learned On Botswana’s Diamonds And Delta Tour

    October 6, 2026
    GemFind Digital Solutions Launches GemText AI 2.0– The Latest Version of AI Powered Jewelry Description Writing for the Jewelry Industry
    Tools Equipment & Technology

    GemFind Digital Solutions Launches GemText AI 2.0– The Latest Version of AI Powered Jewelry Description Writing for the Jewelry Industry

    November 18, 2025
    Surveillance view inside a jewelry store showroom with a pickup truck rammed through the front entrance and debris on the floor
    Security & Loss Prevention

    Pickup Rams Lynnwood Jewelry Store in Attempted Robbery

    October 7, 2026
    Southern Jewelry News Nextgem Advertorial – April 2026
    Education & Certification

    Southern Jewelry News Nextgem Advertorial – April 2026

    May 18, 2026
    A 1907 $20 Liberty Head gold coin in a gold pendant mount beside a Waltham pocket watch and gold slider chain from Pennsylvania's unclaimed property auction
    Estate Vintage & Antique Jewelry

    Pennsylvania Unclaimed Property Auction Offers Jewelry, Gold Coins

    October 8, 2026
    The Rise of Genderless Jewelry — And Why Your Cases Need to Catch Up
    Visual Merchandising

    The Rise of Genderless Jewelry — And Why Your Cases Need to Catch Up

    February 5, 2026
    Image of Chuck Koehler
    Lifestyle & Gift Guides

    The Retailer’s Perspective: It’s an October Surprise

    October 1, 2022
    Celebrating 35 Years of Southern Jewelry News
    Industry News & Associations

    Celebrating 35 Years of Southern Jewelry News

    October 8, 2026
    View all

    Press Release

    Cover 2026
    Jewelry Design & Trends

    Oscar Heyman Presents “A Living Archive” – A Meaningful New Book For Holiday 2026

    October 2, 2026
    Cover 2026
    Jewelry Design & Trends

    Oscar Heyman Presents “A Living Archive” – A Meaningful New Book For Holiday 2026

    October 2, 2026
    Ring Studio 1
    Bridal & Engagement

    Star Gems Launches Ring Studio To Help Retailers Sell Engagement Rings Online Without Carrying Inventory

    July 20, 2026
    Rio Grande Perm Jewelry
    Tools Equipment & Technology

    Rio Grande Returns To JIS Fall In Miami Beach With Hands-On Tool Demonstrations

    October 1, 2026
    Sarasa Yoshioka Senshiyoshioka
    Watches & Timepieces

    Nature Is The Only Palette 

    October 5, 2026
    CGC FS Catalog 2026 Cover
    Retail Jewelry Business

    CG Creations Unveils Franco Stellari® Volume II Featuring Stellari Gold®

    October 1, 2026
    Marc Jacobs Introduces - The Swap
    Marketing & Business Growth

    Marc Jacobs Introduces “The Swap,” Starring Rowan Blanchard And Jemima Kirke

    August 17, 2026
    Tariff Tactics To Protect Your Bottom Line
    Retail Jewelry Business

    Tariff Tactics To Protect Your Bottom Line Is the Focus Of October’s Plumb Club Podcast

    October 8, 2026
    Sarasa Yoshioka Senshiyoshioka
    Watches & Timepieces

    Nature Is The Only Palette 

    October 5, 2026
    Digital Bodyguard Protecting What Matters Most
    Security & Loss Prevention

    Digital Bodyguard Introduces An Entryway Security 

    October 2, 2026
    Digital Bodyguard Protecting What Matters Most
    Security & Loss Prevention

    Digital Bodyguard Introduces An Entryway Security 

    October 2, 2026
    JOY recipients
    Industry News & Associations

    Twenty-Four Karat Club Of The Southeastern United States Celebrates 50th Annual Banquet 

    October 2, 2026
    NYC JAOS Autumn Logo
    Estate Vintage & Antique Jewelry

    NYCJAOS Returns For Its Autumn Edition, November 19 – 22,2026 

    September 23, 2026
    Jim Display Hero Luxury
    Manufacturing & Supply

    Jim Display Marks 55 Years Supplying Jewelers, Expands Online Trade Range To 200 Lines

    September 25, 2026
    Platinum Guild International Unveils 2025 Platinum Holiday Gift Guide, Spotlighting New Designs and Expanding Opportunities for Retailers
    Lifestyle & Gift Guides

    Platinum Guild International Unveils 2025 Platinum Holiday Gift Guide, Spotlighting New Designs and Expanding Opportunities for Retailers

    December 4, 2025
    CGC FS Catalog 2026 Cover
    Retail Jewelry Business

    CG Creations Unveils Franco Stellari® Volume II Featuring Stellari Gold®

    October 1, 2026
    View all

    Podcast

    Plumb Club research gives insight into products and styles that consumers want
    Jewelry Design & Trends

    Plumb Club research gives insight into products and styles that consumers want

    May 22, 2025
    A Right Turn
    Diamonds Gemstones & Pearls

    A Right Turn

    May 8, 2025
    Belgium Diamonds
    Bridal & Engagement

    Belgium Diamonds

    November 12, 2025
    Image of Chuck Koehler
    Retail Jewelry Business

    The Retailer’s Perspective: Summertime, and the Livin’ Is/Isn’t Easy

    June 23, 2025
    ChatGPT – Your New Assistant
    Marketing & Business Growth

    ChatGPT – Your New Assistant

    November 1, 2025
    The 24 Karat Club of the City of New York Annual Banquet Returns to Iconic Waldorf Astoria
    Industry News & Associations

    The 24 Karat Club of the City of New York Annual Banquet Returns to Iconic Waldorf Astoria

    October 8, 2025
    Stuller Promotes Taylor Burgess to Chief Merchandising, Marketing, and Sales Officer
    Ethical Sustainability & Sourcing

    ASHI Avalon Building Now Powered by Green Solar Energy

    February 9, 2026
    Image of Chuck Koehler
    Tools Equipment & Technology

    The Retailer’s Perspective: Just When You Think You Know Everything

    October 22, 2025
    jewelers Security Alliance logo
    Security & Loss Prevention

    JSA recommendations for safety at jewelry shows

    February 7, 2024
    ACE© It Conference by NAJA to be virtual
    Education & Certification

    NAJA offering a unique scholarship for gemology students

    October 7, 2025
    Transforming Retail Spaces with Luxury Design and Innovation
    Visual Merchandising

    Transforming Retail Spaces with Luxury Design and Innovation

    September 2, 2024
    View all

    Furry Friends

    Furry Friends on the Job: Say hello to Bernie from Downeast Trading
    Furry Friends

    Furry Friends on the Job: Say hello to Bernie from Downeast Trading

    August 10, 2026
    Furry Friends on the Job: Say hello to Duke from Biller’s Jewelers
    Furry Friends

    Furry Friends on the Job: Say hello to Duke from Biller’s Jewelers

    January 22, 2026
    Pets Bentley 1 cove Furry Friends on the Job: Say hello to Bentley from Bergman Jewelers
    Furry Friends

    Furry Friends on the Job: Say hello to Bentley from Bergman Jewelers

    August 25, 2025
    Pets Lily 1 cover Furry Friends on the Job: Say hello to Lily from Jane Fine Jewelry
    Furry Friends

    Furry Friends on the Job: Say hello to Lily from Jane Fine Jewelry

    August 6, 2025
    Pets Bear cover Furry Friends on the Job: Say hello Bear from Rembrandt Charms
    Furry Friends

    Furry Friends on the Job: Say hello Bear from Rembrandt Charms

    July 30, 2025
    View all

    Columnist

    DIANA

    Diana Jarrett

    JEN

    Jennifer Dee

    DALTON

    Dalton Powell

    DUVALLOSTEEN

    Duvall O'Steen

    NICK

    Nick Gurney

    IVAN

    Ivan Levi

    DAVID

    David Brown

    BRAD

    Brad Huisken

    CHUCK

    Chuck Koehler

    CHARLES

    Chuck Frey

    ROBERT

    Robert James

    LYN

    Lyn Falk

    SEBASTIAN

    Sebastian Velasquez

    DANIEL_KOFFMAN

    Daniel Koffman

    Sara Murphy

    Barbara Palumbo

    Kyle Bullock

    Bailey and Brianna

    Becka Johnson Kibby

    George Prout

    View all

    Southern Retailers

    Rio Grande Perm Jewelry
    Tools Equipment & Technology

    Rio Grande Returns To JIS Fall In Miami Beach With Hands-On Tool Demonstrations

    October 1, 2026
    Ketterman’s At 75: A Family Legacy Looks To Its Fourth Generation
    Marketing & Business Growth

    Ketterman’s At 75: A Family Legacy Looks To Its Fourth Generation

    September 23, 2026
    120TH Anniversary - 2026 CONVENTION
    Industry News & Associations

    Texas Jewelers Association Invites Retailers to Its 120th Anniversary Convention in Austin

    September 22, 2026
    L’ÉCUME DES JOURS A PROMENADE AMONG WATER LILIES AND MUSIC
    Watches & Timepieces

    L’écume des Jours: A Promenade Among Water Lilies And Music 

    September 22, 2026
    First Place - Thin Film-Like Fluid Inclusions in Russian Emerald Keith Chow
    Diamonds Gemstones & Pearls

    Gem-A Welcomes Entries To The Gem-A Photographer Of The Year Competition 2026, Complete With New Smartphone Category

    September 16, 2026
    View all

    Mid-America Retailers

    DOXA Watches Joins Fins Attached in Support of Shark Conservation
    Watches & Timepieces

    DOXA Watches Joins Fins Attached In Support Of Shark Conservation

    October 2, 2026
    Image Matching 1
    Tools Equipment & Technology

    Star Gems Launches Reverse Image Search To Give Retailers Instant Pricing On Custom Jewelry

    July 20, 2026
    Brandee Dallow - Chief Executive Officer
    Diamonds Gemstones & Pearls

    International Colored Gemstone Association Names Brandee Dallow Chief Executive Officer

    July 1, 2026
    On Offer: New Jewelry From Our Member Galleries
    Industry News & Associations

    On Offer: New Jewelry From Our Member Galleries

    June 4, 2026
    The Inappropriate Guide to Buying an Engagement Ring
    Featured Article

    Different Ways to Close the Sale

    May 28, 2026
    View all
  • Resources
    • What’s New
    • Pearl of Wisdom Podcast
    • Jewelry Trade Shows & Events
    • At The Counter Comics
    • SJN Growth Partners
    • Jewelry Associations
    • Jewelry Glossary of Terms
    • Past Features & Archives
      • JCK Jewelry Week Guide
      • Word Scramble
      • The State Of The Diamond Industry 2025-2026
  • Podcast
    Can Botswana Change the Diamond Story? Ada Thela’s Diamond Mission
    EP 122_Can Botswana Change the Diamond Story? Ada Thela’s Diamond Mission
    50+ Years. One Team. Zero Regrets How Eric Loch Built a Jewelry Business
    EP 121_50+ Years. One Team. Zero Regrets: How Eric Loch Built a Jewelry Business
    What’s the Secret to 100 Years David Douglas Diamonds’ Legacy
    EP 120_What’s the Secret to 100 Years?: David Douglas Diamonds’ Legacy
    From Teacher to Top Jeweler: Lorraine Hoffman’s Brilliant Success Story
    EP 119_From Teacher to Top Jeweler: Lorraine Hoffman’s Brilliant Success Story
    From Stagnant Inventory to Jewelry Rentals Marisanne Cofer's Bold Vision
    EP 118_From Stagnant Inventory to Jewelry Rentals: Marisanne Cofer’s Bold Vision
    EP 117_Walton’s Jewelry: Modernizing a 3rd-Generation Legacy Without Losing Its Roots
    EP 117_Walton’s Jewelry: Modernizing a 3rd-Generation Legacy Without Losing Its Roots
    EP 116_From Sales Rep to Store Owner: Cole Rowland’s Jewelry Business Journey
    EP 116_From Sales Rep to Store Owner: Cole Rowland’s Jewelry Business Journey
    EP 115_From Mine to Market: Botswana’s Diamond Story That’s Changing Jewelry Forever
    EP 115_From Mine to Market: Botswana’s Diamond Story That’s Changing Jewelry Forever
    EP_114 Burnell's Growth Blueprint Awards, Natural Diamonds & Retail Success
    EP 114_Burnell’s Growth Blueprint: Awards, Natural Diamonds & Retail Success
  • Classified Ads
    • For Sale
      • Inventory & Jewelry
      • Watches
      • Equipment & Tools
      • Fixtures & Store Assets
      • Business & Assets
    • Jewelry Jobs
    • Service To The Trade
      • Diamonds and Gems
      • Business & Operations
      • Compliance & Finance
      • Manufacturing & Production
      • Marketing & Technology
      • Repair & Technical
    • Training / Education
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Southern Jewelry News
  • Categories
    • Featured Articles
    • Press Release
    • Podcast
    • Furry Friends
    • Columnist
    • Southern Retailers
    • Mid-America Retailers

    Featured Articles

    ASHI® Hands Independents A Complete Holiday Playbook
    Jewelry Design & Trends

    ASHI® Hands Independents A Complete Holiday Playbook

    July 13, 2026
    Unearthing The Source: What I Learned On Botswana’s Diamonds And Delta Tour
    Diamonds Gemstones & Pearls

    Unearthing The Source: What I Learned On Botswana’s Diamonds And Delta Tour

    October 6, 2026
    The Ultimate Product Placement: Love, Lyrics, and a Super Bowl Wedding
    Bridal & Engagement

    The Ultimate Product Placement: Love, Lyrics, and a Super Bowl Wedding

    February 11, 2026
    Stuller hosts 2025 Bench Jeweler Workshop
    Bench & Repair

    Stuller hosts 2025 Bench Jeweler Workshop

    April 15, 2025
    Flying Tourbillon Skeleton Titanium – Orange Edition
    Watches & Timepieces

    Flying Tourbillon Skeleton Titanium – Orange Edition

    November 18, 2025
    KIRA Jewels Reports Rising Demand for Larger Fancy Shapes as Retailers Expand Lab-Grown Diamond Offerings
    Manufacturing & Supply

    KIRA Jewels Reports Rising Demand for Larger Fancy Shapes as Retailers Expand Lab-Grown Diamond Offerings

    November 6, 2025
    Dog, Cat and Bee
    Retail Jewelry Business

    Dog, Cat, & Bee – Which One Are You

    October 8, 2026
    Celebrating 35 Years of Southern Jewelry News
    Industry News & Associations

    Celebrating 35 Years of Southern Jewelry News

    October 8, 2026
    Unearthing The Source: What I Learned On Botswana’s Diamonds And Delta Tour
    Diamonds Gemstones & Pearls

    Unearthing The Source: What I Learned On Botswana’s Diamonds And Delta Tour

    October 6, 2026
    GemFind Digital Solutions Launches GemText AI 2.0– The Latest Version of AI Powered Jewelry Description Writing for the Jewelry Industry
    Tools Equipment & Technology

    GemFind Digital Solutions Launches GemText AI 2.0– The Latest Version of AI Powered Jewelry Description Writing for the Jewelry Industry

    November 18, 2025
    Surveillance view inside a jewelry store showroom with a pickup truck rammed through the front entrance and debris on the floor
    Security & Loss Prevention

    Pickup Rams Lynnwood Jewelry Store in Attempted Robbery

    October 7, 2026
    Southern Jewelry News Nextgem Advertorial – April 2026
    Education & Certification

    Southern Jewelry News Nextgem Advertorial – April 2026

    May 18, 2026
    A 1907 $20 Liberty Head gold coin in a gold pendant mount beside a Waltham pocket watch and gold slider chain from Pennsylvania's unclaimed property auction
    Estate Vintage & Antique Jewelry

    Pennsylvania Unclaimed Property Auction Offers Jewelry, Gold Coins

    October 8, 2026
    The Rise of Genderless Jewelry — And Why Your Cases Need to Catch Up
    Visual Merchandising

    The Rise of Genderless Jewelry — And Why Your Cases Need to Catch Up

    February 5, 2026
    Image of Chuck Koehler
    Lifestyle & Gift Guides

    The Retailer’s Perspective: It’s an October Surprise

    October 1, 2022
    Celebrating 35 Years of Southern Jewelry News
    Industry News & Associations

    Celebrating 35 Years of Southern Jewelry News

    October 8, 2026
    View all

    Press Release

    Cover 2026
    Jewelry Design & Trends

    Oscar Heyman Presents “A Living Archive” – A Meaningful New Book For Holiday 2026

    October 2, 2026
    Cover 2026
    Jewelry Design & Trends

    Oscar Heyman Presents “A Living Archive” – A Meaningful New Book For Holiday 2026

    October 2, 2026
    Ring Studio 1
    Bridal & Engagement

    Star Gems Launches Ring Studio To Help Retailers Sell Engagement Rings Online Without Carrying Inventory

    July 20, 2026
    Rio Grande Perm Jewelry
    Tools Equipment & Technology

    Rio Grande Returns To JIS Fall In Miami Beach With Hands-On Tool Demonstrations

    October 1, 2026
    Sarasa Yoshioka Senshiyoshioka
    Watches & Timepieces

    Nature Is The Only Palette 

    October 5, 2026
    CGC FS Catalog 2026 Cover
    Retail Jewelry Business

    CG Creations Unveils Franco Stellari® Volume II Featuring Stellari Gold®

    October 1, 2026
    Marc Jacobs Introduces - The Swap
    Marketing & Business Growth

    Marc Jacobs Introduces “The Swap,” Starring Rowan Blanchard And Jemima Kirke

    August 17, 2026
    Tariff Tactics To Protect Your Bottom Line
    Retail Jewelry Business

    Tariff Tactics To Protect Your Bottom Line Is the Focus Of October’s Plumb Club Podcast

    October 8, 2026
    Sarasa Yoshioka Senshiyoshioka
    Watches & Timepieces

    Nature Is The Only Palette 

    October 5, 2026
    Digital Bodyguard Protecting What Matters Most
    Security & Loss Prevention

    Digital Bodyguard Introduces An Entryway Security 

    October 2, 2026
    Digital Bodyguard Protecting What Matters Most
    Security & Loss Prevention

    Digital Bodyguard Introduces An Entryway Security 

    October 2, 2026
    JOY recipients
    Industry News & Associations

    Twenty-Four Karat Club Of The Southeastern United States Celebrates 50th Annual Banquet 

    October 2, 2026
    NYC JAOS Autumn Logo
    Estate Vintage & Antique Jewelry

    NYCJAOS Returns For Its Autumn Edition, November 19 – 22,2026 

    September 23, 2026
    Jim Display Hero Luxury
    Manufacturing & Supply

    Jim Display Marks 55 Years Supplying Jewelers, Expands Online Trade Range To 200 Lines

    September 25, 2026
    Platinum Guild International Unveils 2025 Platinum Holiday Gift Guide, Spotlighting New Designs and Expanding Opportunities for Retailers
    Lifestyle & Gift Guides

    Platinum Guild International Unveils 2025 Platinum Holiday Gift Guide, Spotlighting New Designs and Expanding Opportunities for Retailers

    December 4, 2025
    CGC FS Catalog 2026 Cover
    Retail Jewelry Business

    CG Creations Unveils Franco Stellari® Volume II Featuring Stellari Gold®

    October 1, 2026
    View all

    Podcast

    Plumb Club research gives insight into products and styles that consumers want
    Jewelry Design & Trends

    Plumb Club research gives insight into products and styles that consumers want

    May 22, 2025
    A Right Turn
    Diamonds Gemstones & Pearls

    A Right Turn

    May 8, 2025
    Belgium Diamonds
    Bridal & Engagement

    Belgium Diamonds

    November 12, 2025
    Image of Chuck Koehler
    Retail Jewelry Business

    The Retailer’s Perspective: Summertime, and the Livin’ Is/Isn’t Easy

    June 23, 2025
    ChatGPT – Your New Assistant
    Marketing & Business Growth

    ChatGPT – Your New Assistant

    November 1, 2025
    The 24 Karat Club of the City of New York Annual Banquet Returns to Iconic Waldorf Astoria
    Industry News & Associations

    The 24 Karat Club of the City of New York Annual Banquet Returns to Iconic Waldorf Astoria

    October 8, 2025
    Stuller Promotes Taylor Burgess to Chief Merchandising, Marketing, and Sales Officer
    Ethical Sustainability & Sourcing

    ASHI Avalon Building Now Powered by Green Solar Energy

    February 9, 2026
    Image of Chuck Koehler
    Tools Equipment & Technology

    The Retailer’s Perspective: Just When You Think You Know Everything

    October 22, 2025
    jewelers Security Alliance logo
    Security & Loss Prevention

    JSA recommendations for safety at jewelry shows

    February 7, 2024
    ACE© It Conference by NAJA to be virtual
    Education & Certification

    NAJA offering a unique scholarship for gemology students

    October 7, 2025
    Transforming Retail Spaces with Luxury Design and Innovation
    Visual Merchandising

    Transforming Retail Spaces with Luxury Design and Innovation

    September 2, 2024
    View all

    Furry Friends

    Furry Friends on the Job: Say hello to Bernie from Downeast Trading
    Furry Friends

    Furry Friends on the Job: Say hello to Bernie from Downeast Trading

    August 10, 2026
    Furry Friends on the Job: Say hello to Duke from Biller’s Jewelers
    Furry Friends

    Furry Friends on the Job: Say hello to Duke from Biller’s Jewelers

    January 22, 2026
    Pets Bentley 1 cove Furry Friends on the Job: Say hello to Bentley from Bergman Jewelers
    Furry Friends

    Furry Friends on the Job: Say hello to Bentley from Bergman Jewelers

    August 25, 2025
    Pets Lily 1 cover Furry Friends on the Job: Say hello to Lily from Jane Fine Jewelry
    Furry Friends

    Furry Friends on the Job: Say hello to Lily from Jane Fine Jewelry

    August 6, 2025
    Pets Bear cover Furry Friends on the Job: Say hello Bear from Rembrandt Charms
    Furry Friends

    Furry Friends on the Job: Say hello Bear from Rembrandt Charms

    July 30, 2025
    View all

    Columnist

    DIANA

    Diana Jarrett

    JEN

    Jennifer Dee

    DALTON

    Dalton Powell

    DUVALLOSTEEN

    Duvall O'Steen

    NICK

    Nick Gurney

    IVAN

    Ivan Levi

    DAVID

    David Brown

    BRAD

    Brad Huisken

    CHUCK

    Chuck Koehler

    CHARLES

    Chuck Frey

    ROBERT

    Robert James

    LYN

    Lyn Falk

    SEBASTIAN

    Sebastian Velasquez

    DANIEL_KOFFMAN

    Daniel Koffman

    Sara Murphy

    Barbara Palumbo

    Kyle Bullock

    Bailey and Brianna

    Becka Johnson Kibby

    George Prout

    View all

    Southern Retailers

    Rio Grande Perm Jewelry
    Tools Equipment & Technology

    Rio Grande Returns To JIS Fall In Miami Beach With Hands-On Tool Demonstrations

    October 1, 2026
    Ketterman’s At 75: A Family Legacy Looks To Its Fourth Generation
    Marketing & Business Growth

    Ketterman’s At 75: A Family Legacy Looks To Its Fourth Generation

    September 23, 2026
    120TH Anniversary - 2026 CONVENTION
    Industry News & Associations

    Texas Jewelers Association Invites Retailers to Its 120th Anniversary Convention in Austin

    September 22, 2026
    L’ÉCUME DES JOURS A PROMENADE AMONG WATER LILIES AND MUSIC
    Watches & Timepieces

    L’écume des Jours: A Promenade Among Water Lilies And Music 

    September 22, 2026
    First Place - Thin Film-Like Fluid Inclusions in Russian Emerald Keith Chow
    Diamonds Gemstones & Pearls

    Gem-A Welcomes Entries To The Gem-A Photographer Of The Year Competition 2026, Complete With New Smartphone Category

    September 16, 2026
    View all

    Mid-America Retailers

    DOXA Watches Joins Fins Attached in Support of Shark Conservation
    Watches & Timepieces

    DOXA Watches Joins Fins Attached In Support Of Shark Conservation

    October 2, 2026
    Image Matching 1
    Tools Equipment & Technology

    Star Gems Launches Reverse Image Search To Give Retailers Instant Pricing On Custom Jewelry

    July 20, 2026
    Brandee Dallow - Chief Executive Officer
    Diamonds Gemstones & Pearls

    International Colored Gemstone Association Names Brandee Dallow Chief Executive Officer

    July 1, 2026
    On Offer: New Jewelry From Our Member Galleries
    Industry News & Associations

    On Offer: New Jewelry From Our Member Galleries

    June 4, 2026
    The Inappropriate Guide to Buying an Engagement Ring
    Featured Article

    Different Ways to Close the Sale

    May 28, 2026
    View all
  • Resources
    • What’s New
    • Pearl of Wisdom Podcast
    • Jewelry Trade Shows & Events
    • At The Counter Comics
    • SJN Growth Partners
    • Jewelry Associations
    • Jewelry Glossary of Terms
    • Past Features & Archives
      • JCK Jewelry Week Guide
      • Word Scramble
      • The State Of The Diamond Industry 2025-2026
  • Podcast
    Can Botswana Change the Diamond Story? Ada Thela’s Diamond Mission
    EP 122_Can Botswana Change the Diamond Story? Ada Thela’s Diamond Mission
    50+ Years. One Team. Zero Regrets How Eric Loch Built a Jewelry Business
    EP 121_50+ Years. One Team. Zero Regrets: How Eric Loch Built a Jewelry Business
    What’s the Secret to 100 Years David Douglas Diamonds’ Legacy
    EP 120_What’s the Secret to 100 Years?: David Douglas Diamonds’ Legacy
    From Teacher to Top Jeweler: Lorraine Hoffman’s Brilliant Success Story
    EP 119_From Teacher to Top Jeweler: Lorraine Hoffman’s Brilliant Success Story
    From Stagnant Inventory to Jewelry Rentals Marisanne Cofer's Bold Vision
    EP 118_From Stagnant Inventory to Jewelry Rentals: Marisanne Cofer’s Bold Vision
    EP 117_Walton’s Jewelry: Modernizing a 3rd-Generation Legacy Without Losing Its Roots
    EP 117_Walton’s Jewelry: Modernizing a 3rd-Generation Legacy Without Losing Its Roots
    EP 116_From Sales Rep to Store Owner: Cole Rowland’s Jewelry Business Journey
    EP 116_From Sales Rep to Store Owner: Cole Rowland’s Jewelry Business Journey
    EP 115_From Mine to Market: Botswana’s Diamond Story That’s Changing Jewelry Forever
    EP 115_From Mine to Market: Botswana’s Diamond Story That’s Changing Jewelry Forever
    EP_114 Burnell's Growth Blueprint Awards, Natural Diamonds & Retail Success
    EP 114_Burnell’s Growth Blueprint: Awards, Natural Diamonds & Retail Success
  • Classified Ads
    • For Sale
      • Inventory & Jewelry
      • Watches
      • Equipment & Tools
      • Fixtures & Store Assets
      • Business & Assets
    • Jewelry Jobs
    • Service To The Trade
      • Diamonds and Gems
      • Business & Operations
      • Compliance & Finance
      • Manufacturing & Production
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Home Jewelry Glossary of Terms

Asscher Cut

June 19, 2026
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Reading Time: 5 minutes

What Asscher Cut Means

The term Asscher cut refers to a square shaped diamond with trimmed corners and step cut facets. When you look at an Asscher cut stone from above, you see a shape that feels both square and slightly octagonal.

Unlike brilliant cuts that focus on sparkle through many small facets, the Asscher cut uses larger, step like facets. These facets create broad flashes of light rather than scattered sparkle.

If you prefer clean lines and a structured look, the Asscher cut often draws your attention.

Shape and Outline

From the top view, the Asscher cut appears square. However, each corner is cut at an angle. This creates an eight sided outline, even though the stone still reads as square.

Those clipped corners are not decorative accidents. They are part of the design. They help define the cut and give it its signature outline.

It is a square with a quiet twist.

Step Facets Explained

The Asscher cut uses what are called step facets. These facets are long and straight. They run parallel to the edges of the stone.

Picture a staircase viewed from above. Each step is clean, even, and deliberate. That is how step facets work inside the stone.

Instead of tiny flashes, you see broader reflections. Light moves across the surface in wide patterns.

The Hall of Mirrors Effect

One feature often associated with the Asscher cut is the so called hall of mirrors appearance. Because of the step facets and high symmetry, light reflects in a layered, repeating pattern.

When you tilt the stone, you may notice geometric shapes forming within the center. These reflections look structured rather than scattered.

It is less fireworks and more symmetry.

Depth and Proportions

The Asscher cut is usually deeper than many other square cuts. A deeper stone means more of the carat weight sits below the surface.

This can make the diamond appear slightly smaller from the top compared to other cuts of the same weight. However, the depth supports the step facet pattern and internal reflections.

Structure takes space.

Clarity Matters

Because the Asscher cut has large, open facets, inclusions may be easier to see. The wide surfaces act like windows into the stone.

If clarity is important to you, this cut often benefits from careful grading. Internal features can be more noticeable compared to brilliant style cuts.

Think of it like clear glass. The fewer distractions inside, the cleaner the view.

Color Appearance

The Asscher cut may also reveal body color more clearly. The step facets do not scatter light as much as brilliant cuts, so color can be more visible.

The setting metal can influence how the color appears. White metal may highlight cool tones, while yellow or rose tones can create contrast.

Light and metal work together to shape the overall look.

Asscher Cut Versus Emerald Cut

You might notice similarities between the Asscher cut and the Emerald cut. Both use step facets. Both highlight clarity and symmetry.

The main difference lies in shape. The Emerald cut is rectangular. The Asscher cut is square with clipped corners.

If you prefer a balanced, square outline with geometric depth, the Asscher cut fits that description.

Setting Styles

The Asscher cut pairs well with settings that highlight its structure. Common options include:

  • Solitaire settings
  • Three stone designs
  • Halo settings
  • Bezel styles

Because of the clipped corners, the stone may be less prone to corner damage compared to cuts with sharp points. Even so, proper setting support remains important.

Good structure deserves good support.

Light Performance

The Asscher cut produces flashes of light that feel calm and deliberate. You see reflections that move in wide patterns rather than quick bursts.

In bright lighting, you may notice bold flashes. In softer lighting, the stone may appear more subtle.

It does not shout. It speaks clearly.

Size and Visual Presence

Due to its depth and facet style, the Asscher cut may appear smaller than some other cuts of equal carat weight. However, its defined outline and symmetry give it strong visual presence.

Clean geometry often creates a confident impression.

In Simple Terms

Asscher cut is a square diamond cut with clipped corners and step facets that create broad, mirror like reflections. It focuses on symmetry, clarity, and structured light patterns rather than scattered sparkle.

When you look at an Asscher cut stone, you see order, balance, and layered reflections. It is measured, deliberate, and unmistakably geometric.

Square at its core. Symmetry at its heart.

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