Southern Jewelry News
Pearls of Wisdom - Jewelry Podcast
  • Categories
    • Featured Articles
    • Press Release
    • Podcast
    • Furry Friends
    • Columnist
    • Southern Retailers
    • Mid-America Retailers

    Featured Articles

    ASHI® Hands Independents A Complete Holiday Playbook
    Jewelry Design & Trends

    ASHI® Hands Independents A Complete Holiday Playbook

    July 13, 2026
    Dan Mano and Martin Rapaport at JCK
    Diamonds Gemstones & Pearls

    Rapaport’s New Tech Tools Help Retail Jewelers Buy Smarter And Protect Natural Diamond Margins

    August 18, 2026
    The Ultimate Product Placement: Love, Lyrics, and a Super Bowl Wedding
    Bridal & Engagement

    The Ultimate Product Placement: Love, Lyrics, and a Super Bowl Wedding

    February 11, 2026
    Stuller hosts 2025 Bench Jeweler Workshop
    Bench & Repair

    Stuller hosts 2025 Bench Jeweler Workshop

    April 15, 2025
    Flying Tourbillon Skeleton Titanium – Orange Edition
    Watches & Timepieces

    Flying Tourbillon Skeleton Titanium – Orange Edition

    November 18, 2025
    KIRA Jewels Reports Rising Demand for Larger Fancy Shapes as Retailers Expand Lab-Grown Diamond Offerings
    Manufacturing & Supply

    KIRA Jewels Reports Rising Demand for Larger Fancy Shapes as Retailers Expand Lab-Grown Diamond Offerings

    November 6, 2025
    Needing The Fifth
    Marketing & Business Growth

    Needing The Fifth

    July 9, 2026
    Your Guide to Las Vegas Jewelry Week
    Industry News & Associations

    Your Guide to Las Vegas Jewelry Week

    May 18, 2026
    The Ethical Mandate: Why Sustainability Is Now the Price of Entry
    Ethical Sustainability & Sourcing

    The Ethical Mandate: Why Sustainability Is Now the Price of Entry

    April 8, 2026
    GemFind Digital Solutions Launches GemText AI 2.0– The Latest Version of AI Powered Jewelry Description Writing for the Jewelry Industry
    Tools Equipment & Technology

    GemFind Digital Solutions Launches GemText AI 2.0– The Latest Version of AI Powered Jewelry Description Writing for the Jewelry Industry

    November 18, 2025
    Famous Jewel Heists: The most notorious thefts in history
    Security & Loss Prevention

    Famous Jewel Heists: The most notorious thefts in history

    August 6, 2025
    Southern Jewelry News Nextgem Advertorial – April 2026
    Education & Certification

    Southern Jewelry News Nextgem Advertorial – April 2026

    May 18, 2026
    Cartier’s Century-Old Mystery
    Estate Vintage & Antique Jewelry

    Cartier’s Century-Old Mystery

    June 15, 2026
    The Rise of Genderless Jewelry — And Why Your Cases Need to Catch Up
    Visual Merchandising

    The Rise of Genderless Jewelry — And Why Your Cases Need to Catch Up

    February 5, 2026
    Image of Chuck Koehler
    Lifestyle & Gift Guides

    The Retailer’s Perspective: It’s an October Surprise

    October 1, 2022
    Rediscovering The Lost Art Of Presentation
    Retail Jewelry Business

    Rediscovering The Lost Art Of Presentation

    August 3, 2026
    View all

    Press Release

    FULLORD X MLWTWB
    Marketing & Business Growth

    The Geneva-Based Maison Fullord Steps Onto The Screen In Two August Productions

    August 14, 2026
    Differential Interference Contrast (DIC) Illumination of a table-marked natural diamond
    Diamonds Gemstones & Pearls

    PhotoScribe Technologies Introduces Permascribe™ Transparent Table Marking For Natural Diamonds

    August 20, 2026
    Ring Studio 1
    Bridal & Engagement

    Star Gems Launches Ring Studio To Help Retailers Sell Engagement Rings Online Without Carrying Inventory

    July 20, 2026
    Stuller Brings Jewelers Together for Bench Jeweler Workshop
    Bench & Repair

    Stuller Brings Jewelers Together for Bench Jeweler Workshop 

    May 6, 2026
    Group Photo Final - PR Main
    Watches & Timepieces

    Investment Watches Ranks No. 9 On 2026 Inc. 5000, Named Austin’s Fastest-Growing Private Company

    August 14, 2026
    Gemlok eternity bands in all diamond, pink sapphire, and blue sapphire, perfect for stacking with 18kt yellow guard ring
    Manufacturing & Supply

    Sasha Primak Acquires Gemlok, Preserving An Iconic American Jewelry Atelier For The Next Generation

    August 5, 2026
    GEMFIND DIGITAL SOLUTIONS
    Tools Equipment & Technology

    GemFind Introduces The Jewelry Industry’s First Global Shopping Intelligence Platform With Jewelcloud 2.0

    August 19, 2026
    IJO_SummerShow_VendorOfTheYear2026_wSteve
    Industry News & Associations

    Ostbye Named Vendor Of The Year At 2026 Independent Jewelers Organization Show

    August 7, 2026
    Initiatives In Art And Culture Announces The 16th Annual Gold
    Ethical Sustainability & Sourcing

    Initiatives in Art and Culture announces the 16th Annual Gold + Diamond Conference, focused on building Resilience across the global jewelry industry

    July 10, 2026
    Differential Interference Contrast (DIC) Illumination of a table-marked natural diamond
    Diamonds Gemstones & Pearls

    PhotoScribe Technologies Introduces Permascribe™ Transparent Table Marking For Natural Diamonds

    August 20, 2026
    Jennifer Mulvihill Bio Pic
    Security & Loss Prevention

    JSA Marks a Year of Modernization and Growth

    May 4, 2026
    Gem-A CEO Cath Hill at the Gem-A Conference 2025
    Education & Certification

    Gem-A Confirms Line-Up Of Speakers And Workshops For Anticipated Gemology Conference In November 2026

    August 18, 2026
    Fort Lauderdale - JEWELRY ANTIQUE & OBJECT SHOW
    Estate Vintage & Antique Jewelry

    KIL Promotions Debuts The Ft. Lauderdale Jewelry, Antique & Object Show 

    August 17, 2026
    Siri Hansen, Brooch 16
    Visual Merchandising

    Curious To Discover Who Some Of The Next Top Artists In Art Jewelry Are Likely To Be?

    July 30, 2026
    Platinum Guild International Unveils 2025 Platinum Holiday Gift Guide, Spotlighting New Designs and Expanding Opportunities for Retailers
    Lifestyle & Gift Guides

    Platinum Guild International Unveils 2025 Platinum Holiday Gift Guide, Spotlighting New Designs and Expanding Opportunities for Retailers

    December 4, 2025
    LUXE SOFTWARE and JOCALIO logo
    Retail Jewelry Business

    Luxe Software Secures Strategic Backing From K5 Global & Jewelers Mutual® Group  

    August 6, 2026
    View all

    Podcast

    Plumb Club research gives insight into products and styles that consumers want
    Jewelry Design & Trends

    Plumb Club research gives insight into products and styles that consumers want

    May 22, 2025
    A Right Turn
    Diamonds Gemstones & Pearls

    A Right Turn

    May 8, 2025
    Belgium Diamonds
    Bridal & Engagement

    Belgium Diamonds

    November 12, 2025
    Image of Chuck Koehler
    Retail Jewelry Business

    The Retailer’s Perspective: Summertime, and the Livin’ Is/Isn’t Easy

    June 23, 2025
    ChatGPT – Your New Assistant
    Marketing & Business Growth

    ChatGPT – Your New Assistant

    November 1, 2025
    The 24 Karat Club of the City of New York Annual Banquet Returns to Iconic Waldorf Astoria
    Industry News & Associations

    The 24 Karat Club of the City of New York Annual Banquet Returns to Iconic Waldorf Astoria

    October 8, 2025
    Stuller Promotes Taylor Burgess to Chief Merchandising, Marketing, and Sales Officer
    Ethical Sustainability & Sourcing

    ASHI Avalon Building Now Powered by Green Solar Energy

    February 9, 2026
    Image of Chuck Koehler
    Tools Equipment & Technology

    The Retailer’s Perspective: Just When You Think You Know Everything

    October 22, 2025
    jewelers Security Alliance logo
    Security & Loss Prevention

    JSA recommendations for safety at jewelry shows

    February 7, 2024
    ACE© It Conference by NAJA to be virtual
    Education & Certification

    NAJA offering a unique scholarship for gemology students

    October 7, 2025
    Transforming Retail Spaces with Luxury Design and Innovation
    Visual Merchandising

    Transforming Retail Spaces with Luxury Design and Innovation

    September 2, 2024
    View all

    Furry Friends

    Furry Friends on the Job: Say hello to Bernie from Downeast Trading
    Furry Friends

    Furry Friends on the Job: Say hello to Bernie from Downeast Trading

    August 10, 2026
    Furry Friends on the Job: Say hello to Duke from Biller’s Jewelers
    Furry Friends

    Furry Friends on the Job: Say hello to Duke from Biller’s Jewelers

    January 22, 2026
    Pets Bentley 1 cove Furry Friends on the Job: Say hello to Bentley from Bergman Jewelers
    Furry Friends

    Furry Friends on the Job: Say hello to Bentley from Bergman Jewelers

    August 25, 2025
    Pets Lily 1 cover Furry Friends on the Job: Say hello to Lily from Jane Fine Jewelry
    Furry Friends

    Furry Friends on the Job: Say hello to Lily from Jane Fine Jewelry

    August 6, 2025
    Pets Bear cover Furry Friends on the Job: Say hello Bear from Rembrandt Charms
    Furry Friends

    Furry Friends on the Job: Say hello Bear from Rembrandt Charms

    July 30, 2025
    View all

    Columnist

    DIANA

    Diana Jarrett

    JEN

    Jennifer Dee

    DALTON

    Dalton Powell

    DUVALLOSTEEN

    Duvall O'Steen

    NICK

    Nick Gurney

    IVAN

    Ivan Levi

    DAVID

    David Brown

    BRAD

    Brad Huisken

    CHUCK

    Chuck Koehler

    CHARLES

    Chuck Frey

    ROBERT

    Robert James

    LYN

    Lyn Falk

    SEBASTIAN

    Sebastian Velasquez

    DANIEL_KOFFMAN

    Daniel Koffman

    Sara Murphy

    Barbara Palumbo

    Kyle Bullock

    Bailey and Brianna

    Becka Johnson Kibby

    View all

    Southern Retailers

    LUXE SOFTWARE and JOCALIO logo
    Retail Jewelry Business

    Luxe Software Secures Strategic Backing From K5 Global & Jewelers Mutual® Group  

    August 6, 2026
    SACRED HEART BY LIONHEART
    Jewelry Design & Trends

    Lionheart Launches Sacred Heart Collection, Wearable Talismans To Be Layered Into Everyday Life

    July 24, 2026
    Ignite Collection
    Diamonds Gemstones & Pearls

    GemologyGeek Debuts the Ignite Collection, Merging Rare Natural Gemstones With the Optical Phenomenon of Fluorescence

    July 15, 2026
    ASHI® Hands Independents A Complete Holiday Playbook
    Jewelry Design & Trends

    ASHI® Hands Independents A Complete Holiday Playbook

    July 13, 2026
    Needing The Fifth
    Marketing & Business Growth

    Needing The Fifth

    July 9, 2026
    View all

    Mid-America Retailers

    Image Matching 1
    Tools Equipment & Technology

    Star Gems Launches Reverse Image Search To Give Retailers Instant Pricing On Custom Jewelry

    July 20, 2026
    Brandee Dallow - Chief Executive Officer
    Diamonds Gemstones & Pearls

    International Colored Gemstone Association Names Brandee Dallow Chief Executive Officer

    July 1, 2026
    On Offer: New Jewelry From Our Member Galleries
    Industry News & Associations

    On Offer: New Jewelry From Our Member Galleries

    June 4, 2026
    The Inappropriate Guide to Buying an Engagement Ring
    Featured Article

    Different Ways to Close the Sale

    May 28, 2026
    ASHI BOOTH LUX1227 AERIS GOLD
    Industry News & Associations

    Ashi Launches Aeris Gold™ Collection

    May 22, 2026
    View all
  • Resources
    • What’s New
    • Pearl of Wisdom Podcast
    • Jewelry Trade Shows & Events
    • At The Counter Comics
    • SJN Growth Partners
    • Word Scramble
    • JCK Jewelry Week Guide
    • Jewelry Associations
    • Jewelry Glossary of Terms
    • The State Of The Diamond Industry 2025-2026
  • Podcast
    Walton’s Jewelry: Modernizing a 3rd-Generation Legacy Without Losing Its Roots
    Walton’s Jewelry: Modernizing a 3rd-Generation Legacy Without Losing Its Roots
    From Sales Rep to Store Owner: Cole Rowland’s Jewelry Business Journey
    From Sales Rep to Store Owner: Cole Rowland’s Jewelry Business Journey
    From Mine to Market: Botswana’s Diamond Story That’s Changing Jewelry Forever
    From Mine to Market: Botswana’s Diamond Story That’s Changing Jewelry Forever
    EP_114 Burnell's Growth Blueprint Awards, Natural Diamonds & Retail Success
    Burnell’s Growth Blueprint: Awards, Natural Diamonds & Retail Success
    EP_113 Buzz marketing Bailey Rebh and Brianna Black Podcast
    EP 113_AI, Authenticity & Marketing That Wins with Buzz Marketing’s Dynamic Duo
    EP 112_Designing Stories: Mark Loren's Award-Winning Journey in Custom Jewelry
    EP 112_Designing Stories: Mark Loren’s Award-Winning Journey in Custom Jewelry 
    From Family Dreams to Luxury Legacy: Weston Jewelers' 25-Year Journey
    EP 111_From Family Dreams to Luxury Legacy: Weston Jewelers’ 25-Year Journey 
    EP 110_130 Years of Legacy: How S.E. Needham Jewelers Keeps Innovating
    EP 110_130 Years of Legacy: How S.E. Needham Jewelers Keeps Innovating
    podcast episode 109
    EP 109_Casa Leon Legacy: From Cuba to Crafting 4 Generations of Jewelry Excellence
  • Classified Ads
    • For Sale
      • Inventory & Jewelry
      • Watches
      • Equipment & Tools
      • Fixtures & Store Assets
      • Business & Assets
    • Jewelry Jobs
    • Service To The Trade
      • Diamonds and Gems
      • Business & Operations
      • Compliance & Finance
      • Manufacturing & Production
      • Marketing & Technology
      • Repair & Technical
    • Training / Education
      • Jewelry Skills
      • Gemology
      • Business Education
      • Formats
    • Wanted to Buy
      • Materials
      • Inventory
      • Equipment
      • Business Assets
  • Subscriptions
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Southern Jewelry News
  • Categories
    • Featured Articles
    • Press Release
    • Podcast
    • Furry Friends
    • Columnist
    • Southern Retailers
    • Mid-America Retailers

    Featured Articles

    ASHI® Hands Independents A Complete Holiday Playbook
    Jewelry Design & Trends

    ASHI® Hands Independents A Complete Holiday Playbook

    July 13, 2026
    Dan Mano and Martin Rapaport at JCK
    Diamonds Gemstones & Pearls

    Rapaport’s New Tech Tools Help Retail Jewelers Buy Smarter And Protect Natural Diamond Margins

    August 18, 2026
    The Ultimate Product Placement: Love, Lyrics, and a Super Bowl Wedding
    Bridal & Engagement

    The Ultimate Product Placement: Love, Lyrics, and a Super Bowl Wedding

    February 11, 2026
    Stuller hosts 2025 Bench Jeweler Workshop
    Bench & Repair

    Stuller hosts 2025 Bench Jeweler Workshop

    April 15, 2025
    Flying Tourbillon Skeleton Titanium – Orange Edition
    Watches & Timepieces

    Flying Tourbillon Skeleton Titanium – Orange Edition

    November 18, 2025
    KIRA Jewels Reports Rising Demand for Larger Fancy Shapes as Retailers Expand Lab-Grown Diamond Offerings
    Manufacturing & Supply

    KIRA Jewels Reports Rising Demand for Larger Fancy Shapes as Retailers Expand Lab-Grown Diamond Offerings

    November 6, 2025
    Needing The Fifth
    Marketing & Business Growth

    Needing The Fifth

    July 9, 2026
    Your Guide to Las Vegas Jewelry Week
    Industry News & Associations

    Your Guide to Las Vegas Jewelry Week

    May 18, 2026
    The Ethical Mandate: Why Sustainability Is Now the Price of Entry
    Ethical Sustainability & Sourcing

    The Ethical Mandate: Why Sustainability Is Now the Price of Entry

    April 8, 2026
    GemFind Digital Solutions Launches GemText AI 2.0– The Latest Version of AI Powered Jewelry Description Writing for the Jewelry Industry
    Tools Equipment & Technology

    GemFind Digital Solutions Launches GemText AI 2.0– The Latest Version of AI Powered Jewelry Description Writing for the Jewelry Industry

    November 18, 2025
    Famous Jewel Heists: The most notorious thefts in history
    Security & Loss Prevention

    Famous Jewel Heists: The most notorious thefts in history

    August 6, 2025
    Southern Jewelry News Nextgem Advertorial – April 2026
    Education & Certification

    Southern Jewelry News Nextgem Advertorial – April 2026

    May 18, 2026
    Cartier’s Century-Old Mystery
    Estate Vintage & Antique Jewelry

    Cartier’s Century-Old Mystery

    June 15, 2026
    The Rise of Genderless Jewelry — And Why Your Cases Need to Catch Up
    Visual Merchandising

    The Rise of Genderless Jewelry — And Why Your Cases Need to Catch Up

    February 5, 2026
    Image of Chuck Koehler
    Lifestyle & Gift Guides

    The Retailer’s Perspective: It’s an October Surprise

    October 1, 2022
    Rediscovering The Lost Art Of Presentation
    Retail Jewelry Business

    Rediscovering The Lost Art Of Presentation

    August 3, 2026
    View all

    Press Release

    FULLORD X MLWTWB
    Marketing & Business Growth

    The Geneva-Based Maison Fullord Steps Onto The Screen In Two August Productions

    August 14, 2026
    Differential Interference Contrast (DIC) Illumination of a table-marked natural diamond
    Diamonds Gemstones & Pearls

    PhotoScribe Technologies Introduces Permascribe™ Transparent Table Marking For Natural Diamonds

    August 20, 2026
    Ring Studio 1
    Bridal & Engagement

    Star Gems Launches Ring Studio To Help Retailers Sell Engagement Rings Online Without Carrying Inventory

    July 20, 2026
    Stuller Brings Jewelers Together for Bench Jeweler Workshop
    Bench & Repair

    Stuller Brings Jewelers Together for Bench Jeweler Workshop 

    May 6, 2026
    Group Photo Final - PR Main
    Watches & Timepieces

    Investment Watches Ranks No. 9 On 2026 Inc. 5000, Named Austin’s Fastest-Growing Private Company

    August 14, 2026
    Gemlok eternity bands in all diamond, pink sapphire, and blue sapphire, perfect for stacking with 18kt yellow guard ring
    Manufacturing & Supply

    Sasha Primak Acquires Gemlok, Preserving An Iconic American Jewelry Atelier For The Next Generation

    August 5, 2026
    GEMFIND DIGITAL SOLUTIONS
    Tools Equipment & Technology

    GemFind Introduces The Jewelry Industry’s First Global Shopping Intelligence Platform With Jewelcloud 2.0

    August 19, 2026
    IJO_SummerShow_VendorOfTheYear2026_wSteve
    Industry News & Associations

    Ostbye Named Vendor Of The Year At 2026 Independent Jewelers Organization Show

    August 7, 2026
    Initiatives In Art And Culture Announces The 16th Annual Gold
    Ethical Sustainability & Sourcing

    Initiatives in Art and Culture announces the 16th Annual Gold + Diamond Conference, focused on building Resilience across the global jewelry industry

    July 10, 2026
    Differential Interference Contrast (DIC) Illumination of a table-marked natural diamond
    Diamonds Gemstones & Pearls

    PhotoScribe Technologies Introduces Permascribe™ Transparent Table Marking For Natural Diamonds

    August 20, 2026
    Jennifer Mulvihill Bio Pic
    Security & Loss Prevention

    JSA Marks a Year of Modernization and Growth

    May 4, 2026
    Gem-A CEO Cath Hill at the Gem-A Conference 2025
    Education & Certification

    Gem-A Confirms Line-Up Of Speakers And Workshops For Anticipated Gemology Conference In November 2026

    August 18, 2026
    Fort Lauderdale - JEWELRY ANTIQUE & OBJECT SHOW
    Estate Vintage & Antique Jewelry

    KIL Promotions Debuts The Ft. Lauderdale Jewelry, Antique & Object Show 

    August 17, 2026
    Siri Hansen, Brooch 16
    Visual Merchandising

    Curious To Discover Who Some Of The Next Top Artists In Art Jewelry Are Likely To Be?

    July 30, 2026
    Platinum Guild International Unveils 2025 Platinum Holiday Gift Guide, Spotlighting New Designs and Expanding Opportunities for Retailers
    Lifestyle & Gift Guides

    Platinum Guild International Unveils 2025 Platinum Holiday Gift Guide, Spotlighting New Designs and Expanding Opportunities for Retailers

    December 4, 2025
    LUXE SOFTWARE and JOCALIO logo
    Retail Jewelry Business

    Luxe Software Secures Strategic Backing From K5 Global & Jewelers Mutual® Group  

    August 6, 2026
    View all

    Podcast

    Plumb Club research gives insight into products and styles that consumers want
    Jewelry Design & Trends

    Plumb Club research gives insight into products and styles that consumers want

    May 22, 2025
    A Right Turn
    Diamonds Gemstones & Pearls

    A Right Turn

    May 8, 2025
    Belgium Diamonds
    Bridal & Engagement

    Belgium Diamonds

    November 12, 2025
    Image of Chuck Koehler
    Retail Jewelry Business

    The Retailer’s Perspective: Summertime, and the Livin’ Is/Isn’t Easy

    June 23, 2025
    ChatGPT – Your New Assistant
    Marketing & Business Growth

    ChatGPT – Your New Assistant

    November 1, 2025
    The 24 Karat Club of the City of New York Annual Banquet Returns to Iconic Waldorf Astoria
    Industry News & Associations

    The 24 Karat Club of the City of New York Annual Banquet Returns to Iconic Waldorf Astoria

    October 8, 2025
    Stuller Promotes Taylor Burgess to Chief Merchandising, Marketing, and Sales Officer
    Ethical Sustainability & Sourcing

    ASHI Avalon Building Now Powered by Green Solar Energy

    February 9, 2026
    Image of Chuck Koehler
    Tools Equipment & Technology

    The Retailer’s Perspective: Just When You Think You Know Everything

    October 22, 2025
    jewelers Security Alliance logo
    Security & Loss Prevention

    JSA recommendations for safety at jewelry shows

    February 7, 2024
    ACE© It Conference by NAJA to be virtual
    Education & Certification

    NAJA offering a unique scholarship for gemology students

    October 7, 2025
    Transforming Retail Spaces with Luxury Design and Innovation
    Visual Merchandising

    Transforming Retail Spaces with Luxury Design and Innovation

    September 2, 2024
    View all

    Furry Friends

    Furry Friends on the Job: Say hello to Bernie from Downeast Trading
    Furry Friends

    Furry Friends on the Job: Say hello to Bernie from Downeast Trading

    August 10, 2026
    Furry Friends on the Job: Say hello to Duke from Biller’s Jewelers
    Furry Friends

    Furry Friends on the Job: Say hello to Duke from Biller’s Jewelers

    January 22, 2026
    Pets Bentley 1 cove Furry Friends on the Job: Say hello to Bentley from Bergman Jewelers
    Furry Friends

    Furry Friends on the Job: Say hello to Bentley from Bergman Jewelers

    August 25, 2025
    Pets Lily 1 cover Furry Friends on the Job: Say hello to Lily from Jane Fine Jewelry
    Furry Friends

    Furry Friends on the Job: Say hello to Lily from Jane Fine Jewelry

    August 6, 2025
    Pets Bear cover Furry Friends on the Job: Say hello Bear from Rembrandt Charms
    Furry Friends

    Furry Friends on the Job: Say hello Bear from Rembrandt Charms

    July 30, 2025
    View all

    Columnist

    DIANA

    Diana Jarrett

    JEN

    Jennifer Dee

    DALTON

    Dalton Powell

    DUVALLOSTEEN

    Duvall O'Steen

    NICK

    Nick Gurney

    IVAN

    Ivan Levi

    DAVID

    David Brown

    BRAD

    Brad Huisken

    CHUCK

    Chuck Koehler

    CHARLES

    Chuck Frey

    ROBERT

    Robert James

    LYN

    Lyn Falk

    SEBASTIAN

    Sebastian Velasquez

    DANIEL_KOFFMAN

    Daniel Koffman

    Sara Murphy

    Barbara Palumbo

    Kyle Bullock

    Bailey and Brianna

    Becka Johnson Kibby

    View all

    Southern Retailers

    LUXE SOFTWARE and JOCALIO logo
    Retail Jewelry Business

    Luxe Software Secures Strategic Backing From K5 Global & Jewelers Mutual® Group  

    August 6, 2026
    SACRED HEART BY LIONHEART
    Jewelry Design & Trends

    Lionheart Launches Sacred Heart Collection, Wearable Talismans To Be Layered Into Everyday Life

    July 24, 2026
    Ignite Collection
    Diamonds Gemstones & Pearls

    GemologyGeek Debuts the Ignite Collection, Merging Rare Natural Gemstones With the Optical Phenomenon of Fluorescence

    July 15, 2026
    ASHI® Hands Independents A Complete Holiday Playbook
    Jewelry Design & Trends

    ASHI® Hands Independents A Complete Holiday Playbook

    July 13, 2026
    Needing The Fifth
    Marketing & Business Growth

    Needing The Fifth

    July 9, 2026
    View all

    Mid-America Retailers

    Image Matching 1
    Tools Equipment & Technology

    Star Gems Launches Reverse Image Search To Give Retailers Instant Pricing On Custom Jewelry

    July 20, 2026
    Brandee Dallow - Chief Executive Officer
    Diamonds Gemstones & Pearls

    International Colored Gemstone Association Names Brandee Dallow Chief Executive Officer

    July 1, 2026
    On Offer: New Jewelry From Our Member Galleries
    Industry News & Associations

    On Offer: New Jewelry From Our Member Galleries

    June 4, 2026
    The Inappropriate Guide to Buying an Engagement Ring
    Featured Article

    Different Ways to Close the Sale

    May 28, 2026
    ASHI BOOTH LUX1227 AERIS GOLD
    Industry News & Associations

    Ashi Launches Aeris Gold™ Collection

    May 22, 2026
    View all
  • Resources
    • What’s New
    • Pearl of Wisdom Podcast
    • Jewelry Trade Shows & Events
    • At The Counter Comics
    • SJN Growth Partners
    • Word Scramble
    • JCK Jewelry Week Guide
    • Jewelry Associations
    • Jewelry Glossary of Terms
    • The State Of The Diamond Industry 2025-2026
  • Podcast
    Walton’s Jewelry: Modernizing a 3rd-Generation Legacy Without Losing Its Roots
    Walton’s Jewelry: Modernizing a 3rd-Generation Legacy Without Losing Its Roots
    From Sales Rep to Store Owner: Cole Rowland’s Jewelry Business Journey
    From Sales Rep to Store Owner: Cole Rowland’s Jewelry Business Journey
    From Mine to Market: Botswana’s Diamond Story That’s Changing Jewelry Forever
    From Mine to Market: Botswana’s Diamond Story That’s Changing Jewelry Forever
    EP_114 Burnell's Growth Blueprint Awards, Natural Diamonds & Retail Success
    Burnell’s Growth Blueprint: Awards, Natural Diamonds & Retail Success
    EP_113 Buzz marketing Bailey Rebh and Brianna Black Podcast
    EP 113_AI, Authenticity & Marketing That Wins with Buzz Marketing’s Dynamic Duo
    EP 112_Designing Stories: Mark Loren's Award-Winning Journey in Custom Jewelry
    EP 112_Designing Stories: Mark Loren’s Award-Winning Journey in Custom Jewelry 
    From Family Dreams to Luxury Legacy: Weston Jewelers' 25-Year Journey
    EP 111_From Family Dreams to Luxury Legacy: Weston Jewelers’ 25-Year Journey 
    EP 110_130 Years of Legacy: How S.E. Needham Jewelers Keeps Innovating
    EP 110_130 Years of Legacy: How S.E. Needham Jewelers Keeps Innovating
    podcast episode 109
    EP 109_Casa Leon Legacy: From Cuba to Crafting 4 Generations of Jewelry Excellence
  • Classified Ads
    • For Sale
      • Inventory & Jewelry
      • Watches
      • Equipment & Tools
      • Fixtures & Store Assets
      • Business & Assets
    • Jewelry Jobs
    • Service To The Trade
      • Diamonds and Gems
      • Business & Operations
      • Compliance & Finance
      • Manufacturing & Production
      • Marketing & Technology
      • Repair & Technical
    • Training / Education
      • Jewelry Skills
      • Gemology
      • Business Education
      • Formats
    • Wanted to Buy
      • Materials
      • Inventory
      • Equipment
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Southern Jewelry News
Home Jewelry Glossary of Terms

Platinum

June 18, 2026
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What Platinum Is

Platinum is a naturally white precious metal known for its strength, density, and resistance to wear. When you hear the word platinum, you are hearing the name of one of the rarest metals used in fine jewelry.

Unlike some metals that require surface treatments to appear white, platinum is white in its natural state. Its color comes from its own composition, not from a coating or plating.

In simple terms, platinum is what you see is what you get.

image2 4 Platinum

Purity and Composition

One of the defining traits of Platinum is its purity. Most platinum jewelry contains about ninety five percent pure platinum. The remaining portion consists of other metals added for structure and durability.

If you compare this to many gold alloys, you will notice that platinum pieces often contain a higher percentage of the named metal.

That means when you wear platinum, you are wearing a piece made mostly of platinum itself.

There is no smoke and mirrors here. It is straightforward and honest in composition.


Weight and Feel

When you hold a platinum ring, you may notice something right away. It feels heavier than many other metals.

Platinum is dense. That density gives it a solid presence on your finger or wrist. Some people appreciate that substantial feel. Others prefer lighter metals.

Think of it like holding a hardcover book versus a paperback. Both serve the same purpose, but the weight feels different in your hand.

Platinum carries that same quiet firmness.


Durability and Wear

Platinum is known for its durability. It does not wear away easily. Instead of losing metal over time, platinum tends to shift slightly when scratched. The material moves rather than disappearing.

This quality helps maintain the structure of prongs and settings that hold gemstones in place.

Over time, platinum develops what many call a patina. This is a soft, matte surface that forms through everyday wear. Some people appreciate that aged appearance. Others prefer a polished surface and choose to have it refinished occasionally.

Neither preference is right or wrong. It simply depends on what you enjoy seeing when you glance at your jewelry.


Color and Appearance

Platinum has a cool white tone. It does not have the warm yellow of gold or the pink hue of rose gold.

If you prefer a neutral metal that does not reflect strong color, platinum may appeal to you. Its color pairs easily with diamonds and other gemstones without competing for attention.

It is like a calm background that allows other elements to stand out.


Hypoallergenic Properties

Because of its high purity, Platinum is often considered a good option for people with sensitive skin.

Lower purity metals sometimes contain higher amounts of nickel or other alloys that can cause irritation in certain individuals.

Platinum alloys are typically selected to reduce that risk. However, skin reactions can vary from person to person, so it is wise to consider your own sensitivity history.

In general, platinum is regarded as gentle on the skin.


Comparison to White Gold

You may wonder how platinum compares to white gold.

White gold is created by mixing gold with other white metals and is often finished with a rhodium coating to give it a bright white surface. Over time, that coating can wear and may require reapplication.

Platinum does not require a surface coating to appear white. Its color is natural.

In terms of weight, platinum is heavier. In terms of composition, platinum jewelry typically contains a higher percentage of the named metal.

Each metal has its own characteristics. Your decision may depend on comfort, budget, and aesthetic preference.


Maintenance and Care

Caring for Platinum is relatively simple. Regular cleaning with mild soap and warm water helps remove surface dirt. A soft cloth can restore shine.

If scratches accumulate and you prefer a polished finish, professional polishing can refresh the surface.

Like any precious metal, platinum benefits from routine inspection, especially in pieces that hold gemstones.

Think of it as routine maintenance rather than a rescue mission.


Rarity and Value

Platinum is rarer than gold in terms of natural supply. Mining platinum requires significant effort, and deposits are limited to certain regions.

Because of that rarity and its physical properties, platinum often carries a higher price point than many gold alloys.

However, price can vary depending on market conditions and design.

Understanding this helps you see platinum not as a passing trend, but as a metal with long standing significance in fine jewelry.


In Simple Terms

Platinum is a dense, naturally white, highly pure precious metal used in fine jewelry. It is valued for its strength, weight, and resistance to wear. Its color does not rely on coatings, and its high purity makes it suitable for many people with sensitive skin.

When you choose platinum, you are choosing a metal known for substance, durability, and straightforward composition.

It does not shout for attention. It simply stands firm and lets its quality speak quietly.

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