Southern Jewelry News
Pearls of Wisdom - Jewelry Podcast
  • Categories
    • Featured Articles
    • Press Release
    • Podcast
    • Furry Friends
    • Columnist
    • Southern Retailers
    • Mid-America Retailers

    Featured Articles

    ASHI® Hands Independents A Complete Holiday Playbook
    Jewelry Design & Trends

    ASHI® Hands Independents A Complete Holiday Playbook

    July 13, 2026
    Dan Mano and Martin Rapaport at JCK
    Diamonds Gemstones & Pearls

    Rapaport’s New Tech Tools Help Retail Jewelers Buy Smarter And Protect Natural Diamond Margins

    August 18, 2026
    The Ultimate Product Placement: Love, Lyrics, and a Super Bowl Wedding
    Bridal & Engagement

    The Ultimate Product Placement: Love, Lyrics, and a Super Bowl Wedding

    February 11, 2026
    Stuller hosts 2025 Bench Jeweler Workshop
    Bench & Repair

    Stuller hosts 2025 Bench Jeweler Workshop

    April 15, 2025
    Flying Tourbillon Skeleton Titanium – Orange Edition
    Watches & Timepieces

    Flying Tourbillon Skeleton Titanium – Orange Edition

    November 18, 2025
    KIRA Jewels Reports Rising Demand for Larger Fancy Shapes as Retailers Expand Lab-Grown Diamond Offerings
    Manufacturing & Supply

    KIRA Jewels Reports Rising Demand for Larger Fancy Shapes as Retailers Expand Lab-Grown Diamond Offerings

    November 6, 2025
    Needing The Fifth
    Marketing & Business Growth

    Needing The Fifth

    July 9, 2026
    Your Guide to Las Vegas Jewelry Week
    Industry News & Associations

    Your Guide to Las Vegas Jewelry Week

    May 18, 2026
    The Ethical Mandate: Why Sustainability Is Now the Price of Entry
    Ethical Sustainability & Sourcing

    The Ethical Mandate: Why Sustainability Is Now the Price of Entry

    April 8, 2026
    GemFind Digital Solutions Launches GemText AI 2.0– The Latest Version of AI Powered Jewelry Description Writing for the Jewelry Industry
    Tools Equipment & Technology

    GemFind Digital Solutions Launches GemText AI 2.0– The Latest Version of AI Powered Jewelry Description Writing for the Jewelry Industry

    November 18, 2025
    Famous Jewel Heists: The most notorious thefts in history
    Security & Loss Prevention

    Famous Jewel Heists: The most notorious thefts in history

    August 6, 2025
    Southern Jewelry News Nextgem Advertorial – April 2026
    Education & Certification

    Southern Jewelry News Nextgem Advertorial – April 2026

    May 18, 2026
    Cartier’s Century-Old Mystery
    Estate Vintage & Antique Jewelry

    Cartier’s Century-Old Mystery

    June 15, 2026
    The Rise of Genderless Jewelry — And Why Your Cases Need to Catch Up
    Visual Merchandising

    The Rise of Genderless Jewelry — And Why Your Cases Need to Catch Up

    February 5, 2026
    Image of Chuck Koehler
    Lifestyle & Gift Guides

    The Retailer’s Perspective: It’s an October Surprise

    October 1, 2022
    Rediscovering The Lost Art Of Presentation
    Retail Jewelry Business

    Rediscovering The Lost Art Of Presentation

    August 3, 2026
    View all

    Press Release

    FULLORD X MLWTWB
    Marketing & Business Growth

    The Geneva-Based Maison Fullord Steps Onto The Screen In Two August Productions

    August 14, 2026
    Differential Interference Contrast (DIC) Illumination of a table-marked natural diamond
    Diamonds Gemstones & Pearls

    PhotoScribe Technologies Introduces Permascribe™ Transparent Table Marking For Natural Diamonds

    August 20, 2026
    Ring Studio 1
    Bridal & Engagement

    Star Gems Launches Ring Studio To Help Retailers Sell Engagement Rings Online Without Carrying Inventory

    July 20, 2026
    Stuller Brings Jewelers Together for Bench Jeweler Workshop
    Bench & Repair

    Stuller Brings Jewelers Together for Bench Jeweler Workshop 

    May 6, 2026
    Group Photo Final - PR Main
    Watches & Timepieces

    Investment Watches Ranks No. 9 On 2026 Inc. 5000, Named Austin’s Fastest-Growing Private Company

    August 14, 2026
    Gemlok eternity bands in all diamond, pink sapphire, and blue sapphire, perfect for stacking with 18kt yellow guard ring
    Manufacturing & Supply

    Sasha Primak Acquires Gemlok, Preserving An Iconic American Jewelry Atelier For The Next Generation

    August 5, 2026
    GEMFIND DIGITAL SOLUTIONS
    Tools Equipment & Technology

    GemFind Introduces The Jewelry Industry’s First Global Shopping Intelligence Platform With Jewelcloud 2.0

    August 19, 2026
    IJO_SummerShow_VendorOfTheYear2026_wSteve
    Industry News & Associations

    Ostbye Named Vendor Of The Year At 2026 Independent Jewelers Organization Show

    August 7, 2026
    Initiatives In Art And Culture Announces The 16th Annual Gold
    Ethical Sustainability & Sourcing

    Initiatives in Art and Culture announces the 16th Annual Gold + Diamond Conference, focused on building Resilience across the global jewelry industry

    July 10, 2026
    Differential Interference Contrast (DIC) Illumination of a table-marked natural diamond
    Diamonds Gemstones & Pearls

    PhotoScribe Technologies Introduces Permascribe™ Transparent Table Marking For Natural Diamonds

    August 20, 2026
    Jennifer Mulvihill Bio Pic
    Security & Loss Prevention

    JSA Marks a Year of Modernization and Growth

    May 4, 2026
    Gem-A CEO Cath Hill at the Gem-A Conference 2025
    Education & Certification

    Gem-A Confirms Line-Up Of Speakers And Workshops For Anticipated Gemology Conference In November 2026

    August 18, 2026
    Fort Lauderdale - JEWELRY ANTIQUE & OBJECT SHOW
    Estate Vintage & Antique Jewelry

    KIL Promotions Debuts The Ft. Lauderdale Jewelry, Antique & Object Show 

    August 17, 2026
    Siri Hansen, Brooch 16
    Visual Merchandising

    Curious To Discover Who Some Of The Next Top Artists In Art Jewelry Are Likely To Be?

    July 30, 2026
    Platinum Guild International Unveils 2025 Platinum Holiday Gift Guide, Spotlighting New Designs and Expanding Opportunities for Retailers
    Lifestyle & Gift Guides

    Platinum Guild International Unveils 2025 Platinum Holiday Gift Guide, Spotlighting New Designs and Expanding Opportunities for Retailers

    December 4, 2025
    LUXE SOFTWARE and JOCALIO logo
    Retail Jewelry Business

    Luxe Software Secures Strategic Backing From K5 Global & Jewelers Mutual® Group  

    August 6, 2026
    View all

    Podcast

    Plumb Club research gives insight into products and styles that consumers want
    Jewelry Design & Trends

    Plumb Club research gives insight into products and styles that consumers want

    May 22, 2025
    A Right Turn
    Diamonds Gemstones & Pearls

    A Right Turn

    May 8, 2025
    Belgium Diamonds
    Bridal & Engagement

    Belgium Diamonds

    November 12, 2025
    Image of Chuck Koehler
    Retail Jewelry Business

    The Retailer’s Perspective: Summertime, and the Livin’ Is/Isn’t Easy

    June 23, 2025
    ChatGPT – Your New Assistant
    Marketing & Business Growth

    ChatGPT – Your New Assistant

    November 1, 2025
    The 24 Karat Club of the City of New York Annual Banquet Returns to Iconic Waldorf Astoria
    Industry News & Associations

    The 24 Karat Club of the City of New York Annual Banquet Returns to Iconic Waldorf Astoria

    October 8, 2025
    Stuller Promotes Taylor Burgess to Chief Merchandising, Marketing, and Sales Officer
    Ethical Sustainability & Sourcing

    ASHI Avalon Building Now Powered by Green Solar Energy

    February 9, 2026
    Image of Chuck Koehler
    Tools Equipment & Technology

    The Retailer’s Perspective: Just When You Think You Know Everything

    October 22, 2025
    jewelers Security Alliance logo
    Security & Loss Prevention

    JSA recommendations for safety at jewelry shows

    February 7, 2024
    ACE© It Conference by NAJA to be virtual
    Education & Certification

    NAJA offering a unique scholarship for gemology students

    October 7, 2025
    Transforming Retail Spaces with Luxury Design and Innovation
    Visual Merchandising

    Transforming Retail Spaces with Luxury Design and Innovation

    September 2, 2024
    View all

    Furry Friends

    Furry Friends on the Job: Say hello to Bernie from Downeast Trading
    Furry Friends

    Furry Friends on the Job: Say hello to Bernie from Downeast Trading

    August 10, 2026
    Furry Friends on the Job: Say hello to Duke from Biller’s Jewelers
    Furry Friends

    Furry Friends on the Job: Say hello to Duke from Biller’s Jewelers

    January 22, 2026
    Pets Bentley 1 cove Furry Friends on the Job: Say hello to Bentley from Bergman Jewelers
    Furry Friends

    Furry Friends on the Job: Say hello to Bentley from Bergman Jewelers

    August 25, 2025
    Pets Lily 1 cover Furry Friends on the Job: Say hello to Lily from Jane Fine Jewelry
    Furry Friends

    Furry Friends on the Job: Say hello to Lily from Jane Fine Jewelry

    August 6, 2025
    Pets Bear cover Furry Friends on the Job: Say hello Bear from Rembrandt Charms
    Furry Friends

    Furry Friends on the Job: Say hello Bear from Rembrandt Charms

    July 30, 2025
    View all

    Columnist

    DIANA

    Diana Jarrett

    JEN

    Jennifer Dee

    DALTON

    Dalton Powell

    DUVALLOSTEEN

    Duvall O'Steen

    NICK

    Nick Gurney

    IVAN

    Ivan Levi

    DAVID

    David Brown

    BRAD

    Brad Huisken

    CHUCK

    Chuck Koehler

    CHARLES

    Chuck Frey

    ROBERT

    Robert James

    LYN

    Lyn Falk

    SEBASTIAN

    Sebastian Velasquez

    DANIEL_KOFFMAN

    Daniel Koffman

    Sara Murphy

    Barbara Palumbo

    Kyle Bullock

    Bailey and Brianna

    Becka Johnson Kibby

    View all

    Southern Retailers

    LUXE SOFTWARE and JOCALIO logo
    Retail Jewelry Business

    Luxe Software Secures Strategic Backing From K5 Global & Jewelers Mutual® Group  

    August 6, 2026
    SACRED HEART BY LIONHEART
    Jewelry Design & Trends

    Lionheart Launches Sacred Heart Collection, Wearable Talismans To Be Layered Into Everyday Life

    July 24, 2026
    Ignite Collection
    Diamonds Gemstones & Pearls

    GemologyGeek Debuts the Ignite Collection, Merging Rare Natural Gemstones With the Optical Phenomenon of Fluorescence

    July 15, 2026
    ASHI® Hands Independents A Complete Holiday Playbook
    Jewelry Design & Trends

    ASHI® Hands Independents A Complete Holiday Playbook

    July 13, 2026
    Needing The Fifth
    Marketing & Business Growth

    Needing The Fifth

    July 9, 2026
    View all

    Mid-America Retailers

    Image Matching 1
    Tools Equipment & Technology

    Star Gems Launches Reverse Image Search To Give Retailers Instant Pricing On Custom Jewelry

    July 20, 2026
    Brandee Dallow - Chief Executive Officer
    Diamonds Gemstones & Pearls

    International Colored Gemstone Association Names Brandee Dallow Chief Executive Officer

    July 1, 2026
    On Offer: New Jewelry From Our Member Galleries
    Industry News & Associations

    On Offer: New Jewelry From Our Member Galleries

    June 4, 2026
    The Inappropriate Guide to Buying an Engagement Ring
    Featured Article

    Different Ways to Close the Sale

    May 28, 2026
    ASHI BOOTH LUX1227 AERIS GOLD
    Industry News & Associations

    Ashi Launches Aeris Gold™ Collection

    May 22, 2026
    View all
  • Resources
    • What’s New
    • Pearl of Wisdom Podcast
    • Jewelry Trade Shows & Events
    • At The Counter Comics
    • SJN Growth Partners
    • Word Scramble
    • JCK Jewelry Week Guide
    • Jewelry Associations
    • Jewelry Glossary of Terms
    • The State Of The Diamond Industry 2025-2026
  • Podcast
    Walton’s Jewelry: Modernizing a 3rd-Generation Legacy Without Losing Its Roots
    Walton’s Jewelry: Modernizing a 3rd-Generation Legacy Without Losing Its Roots
    From Sales Rep to Store Owner: Cole Rowland’s Jewelry Business Journey
    From Sales Rep to Store Owner: Cole Rowland’s Jewelry Business Journey
    From Mine to Market: Botswana’s Diamond Story That’s Changing Jewelry Forever
    From Mine to Market: Botswana’s Diamond Story That’s Changing Jewelry Forever
    EP_114 Burnell's Growth Blueprint Awards, Natural Diamonds & Retail Success
    Burnell’s Growth Blueprint: Awards, Natural Diamonds & Retail Success
    EP_113 Buzz marketing Bailey Rebh and Brianna Black Podcast
    EP 113_AI, Authenticity & Marketing That Wins with Buzz Marketing’s Dynamic Duo
    EP 112_Designing Stories: Mark Loren's Award-Winning Journey in Custom Jewelry
    EP 112_Designing Stories: Mark Loren’s Award-Winning Journey in Custom Jewelry 
    From Family Dreams to Luxury Legacy: Weston Jewelers' 25-Year Journey
    EP 111_From Family Dreams to Luxury Legacy: Weston Jewelers’ 25-Year Journey 
    EP 110_130 Years of Legacy: How S.E. Needham Jewelers Keeps Innovating
    EP 110_130 Years of Legacy: How S.E. Needham Jewelers Keeps Innovating
    podcast episode 109
    EP 109_Casa Leon Legacy: From Cuba to Crafting 4 Generations of Jewelry Excellence
  • Classified Ads
    • For Sale
      • Inventory & Jewelry
      • Watches
      • Equipment & Tools
      • Fixtures & Store Assets
      • Business & Assets
    • Jewelry Jobs
    • Service To The Trade
      • Diamonds and Gems
      • Business & Operations
      • Compliance & Finance
      • Manufacturing & Production
      • Marketing & Technology
      • Repair & Technical
    • Training / Education
      • Jewelry Skills
      • Gemology
      • Business Education
      • Formats
    • Wanted to Buy
      • Materials
      • Inventory
      • Equipment
      • Business Assets
  • Subscriptions
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Southern Jewelry News
  • Categories
    • Featured Articles
    • Press Release
    • Podcast
    • Furry Friends
    • Columnist
    • Southern Retailers
    • Mid-America Retailers

    Featured Articles

    ASHI® Hands Independents A Complete Holiday Playbook
    Jewelry Design & Trends

    ASHI® Hands Independents A Complete Holiday Playbook

    July 13, 2026
    Dan Mano and Martin Rapaport at JCK
    Diamonds Gemstones & Pearls

    Rapaport’s New Tech Tools Help Retail Jewelers Buy Smarter And Protect Natural Diamond Margins

    August 18, 2026
    The Ultimate Product Placement: Love, Lyrics, and a Super Bowl Wedding
    Bridal & Engagement

    The Ultimate Product Placement: Love, Lyrics, and a Super Bowl Wedding

    February 11, 2026
    Stuller hosts 2025 Bench Jeweler Workshop
    Bench & Repair

    Stuller hosts 2025 Bench Jeweler Workshop

    April 15, 2025
    Flying Tourbillon Skeleton Titanium – Orange Edition
    Watches & Timepieces

    Flying Tourbillon Skeleton Titanium – Orange Edition

    November 18, 2025
    KIRA Jewels Reports Rising Demand for Larger Fancy Shapes as Retailers Expand Lab-Grown Diamond Offerings
    Manufacturing & Supply

    KIRA Jewels Reports Rising Demand for Larger Fancy Shapes as Retailers Expand Lab-Grown Diamond Offerings

    November 6, 2025
    Needing The Fifth
    Marketing & Business Growth

    Needing The Fifth

    July 9, 2026
    Your Guide to Las Vegas Jewelry Week
    Industry News & Associations

    Your Guide to Las Vegas Jewelry Week

    May 18, 2026
    The Ethical Mandate: Why Sustainability Is Now the Price of Entry
    Ethical Sustainability & Sourcing

    The Ethical Mandate: Why Sustainability Is Now the Price of Entry

    April 8, 2026
    GemFind Digital Solutions Launches GemText AI 2.0– The Latest Version of AI Powered Jewelry Description Writing for the Jewelry Industry
    Tools Equipment & Technology

    GemFind Digital Solutions Launches GemText AI 2.0– The Latest Version of AI Powered Jewelry Description Writing for the Jewelry Industry

    November 18, 2025
    Famous Jewel Heists: The most notorious thefts in history
    Security & Loss Prevention

    Famous Jewel Heists: The most notorious thefts in history

    August 6, 2025
    Southern Jewelry News Nextgem Advertorial – April 2026
    Education & Certification

    Southern Jewelry News Nextgem Advertorial – April 2026

    May 18, 2026
    Cartier’s Century-Old Mystery
    Estate Vintage & Antique Jewelry

    Cartier’s Century-Old Mystery

    June 15, 2026
    The Rise of Genderless Jewelry — And Why Your Cases Need to Catch Up
    Visual Merchandising

    The Rise of Genderless Jewelry — And Why Your Cases Need to Catch Up

    February 5, 2026
    Image of Chuck Koehler
    Lifestyle & Gift Guides

    The Retailer’s Perspective: It’s an October Surprise

    October 1, 2022
    Rediscovering The Lost Art Of Presentation
    Retail Jewelry Business

    Rediscovering The Lost Art Of Presentation

    August 3, 2026
    View all

    Press Release

    FULLORD X MLWTWB
    Marketing & Business Growth

    The Geneva-Based Maison Fullord Steps Onto The Screen In Two August Productions

    August 14, 2026
    Differential Interference Contrast (DIC) Illumination of a table-marked natural diamond
    Diamonds Gemstones & Pearls

    PhotoScribe Technologies Introduces Permascribe™ Transparent Table Marking For Natural Diamonds

    August 20, 2026
    Ring Studio 1
    Bridal & Engagement

    Star Gems Launches Ring Studio To Help Retailers Sell Engagement Rings Online Without Carrying Inventory

    July 20, 2026
    Stuller Brings Jewelers Together for Bench Jeweler Workshop
    Bench & Repair

    Stuller Brings Jewelers Together for Bench Jeweler Workshop 

    May 6, 2026
    Group Photo Final - PR Main
    Watches & Timepieces

    Investment Watches Ranks No. 9 On 2026 Inc. 5000, Named Austin’s Fastest-Growing Private Company

    August 14, 2026
    Gemlok eternity bands in all diamond, pink sapphire, and blue sapphire, perfect for stacking with 18kt yellow guard ring
    Manufacturing & Supply

    Sasha Primak Acquires Gemlok, Preserving An Iconic American Jewelry Atelier For The Next Generation

    August 5, 2026
    GEMFIND DIGITAL SOLUTIONS
    Tools Equipment & Technology

    GemFind Introduces The Jewelry Industry’s First Global Shopping Intelligence Platform With Jewelcloud 2.0

    August 19, 2026
    IJO_SummerShow_VendorOfTheYear2026_wSteve
    Industry News & Associations

    Ostbye Named Vendor Of The Year At 2026 Independent Jewelers Organization Show

    August 7, 2026
    Initiatives In Art And Culture Announces The 16th Annual Gold
    Ethical Sustainability & Sourcing

    Initiatives in Art and Culture announces the 16th Annual Gold + Diamond Conference, focused on building Resilience across the global jewelry industry

    July 10, 2026
    Differential Interference Contrast (DIC) Illumination of a table-marked natural diamond
    Diamonds Gemstones & Pearls

    PhotoScribe Technologies Introduces Permascribe™ Transparent Table Marking For Natural Diamonds

    August 20, 2026
    Jennifer Mulvihill Bio Pic
    Security & Loss Prevention

    JSA Marks a Year of Modernization and Growth

    May 4, 2026
    Gem-A CEO Cath Hill at the Gem-A Conference 2025
    Education & Certification

    Gem-A Confirms Line-Up Of Speakers And Workshops For Anticipated Gemology Conference In November 2026

    August 18, 2026
    Fort Lauderdale - JEWELRY ANTIQUE & OBJECT SHOW
    Estate Vintage & Antique Jewelry

    KIL Promotions Debuts The Ft. Lauderdale Jewelry, Antique & Object Show 

    August 17, 2026
    Siri Hansen, Brooch 16
    Visual Merchandising

    Curious To Discover Who Some Of The Next Top Artists In Art Jewelry Are Likely To Be?

    July 30, 2026
    Platinum Guild International Unveils 2025 Platinum Holiday Gift Guide, Spotlighting New Designs and Expanding Opportunities for Retailers
    Lifestyle & Gift Guides

    Platinum Guild International Unveils 2025 Platinum Holiday Gift Guide, Spotlighting New Designs and Expanding Opportunities for Retailers

    December 4, 2025
    LUXE SOFTWARE and JOCALIO logo
    Retail Jewelry Business

    Luxe Software Secures Strategic Backing From K5 Global & Jewelers Mutual® Group  

    August 6, 2026
    View all

    Podcast

    Plumb Club research gives insight into products and styles that consumers want
    Jewelry Design & Trends

    Plumb Club research gives insight into products and styles that consumers want

    May 22, 2025
    A Right Turn
    Diamonds Gemstones & Pearls

    A Right Turn

    May 8, 2025
    Belgium Diamonds
    Bridal & Engagement

    Belgium Diamonds

    November 12, 2025
    Image of Chuck Koehler
    Retail Jewelry Business

    The Retailer’s Perspective: Summertime, and the Livin’ Is/Isn’t Easy

    June 23, 2025
    ChatGPT – Your New Assistant
    Marketing & Business Growth

    ChatGPT – Your New Assistant

    November 1, 2025
    The 24 Karat Club of the City of New York Annual Banquet Returns to Iconic Waldorf Astoria
    Industry News & Associations

    The 24 Karat Club of the City of New York Annual Banquet Returns to Iconic Waldorf Astoria

    October 8, 2025
    Stuller Promotes Taylor Burgess to Chief Merchandising, Marketing, and Sales Officer
    Ethical Sustainability & Sourcing

    ASHI Avalon Building Now Powered by Green Solar Energy

    February 9, 2026
    Image of Chuck Koehler
    Tools Equipment & Technology

    The Retailer’s Perspective: Just When You Think You Know Everything

    October 22, 2025
    jewelers Security Alliance logo
    Security & Loss Prevention

    JSA recommendations for safety at jewelry shows

    February 7, 2024
    ACE© It Conference by NAJA to be virtual
    Education & Certification

    NAJA offering a unique scholarship for gemology students

    October 7, 2025
    Transforming Retail Spaces with Luxury Design and Innovation
    Visual Merchandising

    Transforming Retail Spaces with Luxury Design and Innovation

    September 2, 2024
    View all

    Furry Friends

    Furry Friends on the Job: Say hello to Bernie from Downeast Trading
    Furry Friends

    Furry Friends on the Job: Say hello to Bernie from Downeast Trading

    August 10, 2026
    Furry Friends on the Job: Say hello to Duke from Biller’s Jewelers
    Furry Friends

    Furry Friends on the Job: Say hello to Duke from Biller’s Jewelers

    January 22, 2026
    Pets Bentley 1 cove Furry Friends on the Job: Say hello to Bentley from Bergman Jewelers
    Furry Friends

    Furry Friends on the Job: Say hello to Bentley from Bergman Jewelers

    August 25, 2025
    Pets Lily 1 cover Furry Friends on the Job: Say hello to Lily from Jane Fine Jewelry
    Furry Friends

    Furry Friends on the Job: Say hello to Lily from Jane Fine Jewelry

    August 6, 2025
    Pets Bear cover Furry Friends on the Job: Say hello Bear from Rembrandt Charms
    Furry Friends

    Furry Friends on the Job: Say hello Bear from Rembrandt Charms

    July 30, 2025
    View all

    Columnist

    DIANA

    Diana Jarrett

    JEN

    Jennifer Dee

    DALTON

    Dalton Powell

    DUVALLOSTEEN

    Duvall O'Steen

    NICK

    Nick Gurney

    IVAN

    Ivan Levi

    DAVID

    David Brown

    BRAD

    Brad Huisken

    CHUCK

    Chuck Koehler

    CHARLES

    Chuck Frey

    ROBERT

    Robert James

    LYN

    Lyn Falk

    SEBASTIAN

    Sebastian Velasquez

    DANIEL_KOFFMAN

    Daniel Koffman

    Sara Murphy

    Barbara Palumbo

    Kyle Bullock

    Bailey and Brianna

    Becka Johnson Kibby

    View all

    Southern Retailers

    LUXE SOFTWARE and JOCALIO logo
    Retail Jewelry Business

    Luxe Software Secures Strategic Backing From K5 Global & Jewelers Mutual® Group  

    August 6, 2026
    SACRED HEART BY LIONHEART
    Jewelry Design & Trends

    Lionheart Launches Sacred Heart Collection, Wearable Talismans To Be Layered Into Everyday Life

    July 24, 2026
    Ignite Collection
    Diamonds Gemstones & Pearls

    GemologyGeek Debuts the Ignite Collection, Merging Rare Natural Gemstones With the Optical Phenomenon of Fluorescence

    July 15, 2026
    ASHI® Hands Independents A Complete Holiday Playbook
    Jewelry Design & Trends

    ASHI® Hands Independents A Complete Holiday Playbook

    July 13, 2026
    Needing The Fifth
    Marketing & Business Growth

    Needing The Fifth

    July 9, 2026
    View all

    Mid-America Retailers

    Image Matching 1
    Tools Equipment & Technology

    Star Gems Launches Reverse Image Search To Give Retailers Instant Pricing On Custom Jewelry

    July 20, 2026
    Brandee Dallow - Chief Executive Officer
    Diamonds Gemstones & Pearls

    International Colored Gemstone Association Names Brandee Dallow Chief Executive Officer

    July 1, 2026
    On Offer: New Jewelry From Our Member Galleries
    Industry News & Associations

    On Offer: New Jewelry From Our Member Galleries

    June 4, 2026
    The Inappropriate Guide to Buying an Engagement Ring
    Featured Article

    Different Ways to Close the Sale

    May 28, 2026
    ASHI BOOTH LUX1227 AERIS GOLD
    Industry News & Associations

    Ashi Launches Aeris Gold™ Collection

    May 22, 2026
    View all
  • Resources
    • What’s New
    • Pearl of Wisdom Podcast
    • Jewelry Trade Shows & Events
    • At The Counter Comics
    • SJN Growth Partners
    • Word Scramble
    • JCK Jewelry Week Guide
    • Jewelry Associations
    • Jewelry Glossary of Terms
    • The State Of The Diamond Industry 2025-2026
  • Podcast
    Walton’s Jewelry: Modernizing a 3rd-Generation Legacy Without Losing Its Roots
    Walton’s Jewelry: Modernizing a 3rd-Generation Legacy Without Losing Its Roots
    From Sales Rep to Store Owner: Cole Rowland’s Jewelry Business Journey
    From Sales Rep to Store Owner: Cole Rowland’s Jewelry Business Journey
    From Mine to Market: Botswana’s Diamond Story That’s Changing Jewelry Forever
    From Mine to Market: Botswana’s Diamond Story That’s Changing Jewelry Forever
    EP_114 Burnell's Growth Blueprint Awards, Natural Diamonds & Retail Success
    Burnell’s Growth Blueprint: Awards, Natural Diamonds & Retail Success
    EP_113 Buzz marketing Bailey Rebh and Brianna Black Podcast
    EP 113_AI, Authenticity & Marketing That Wins with Buzz Marketing’s Dynamic Duo
    EP 112_Designing Stories: Mark Loren's Award-Winning Journey in Custom Jewelry
    EP 112_Designing Stories: Mark Loren’s Award-Winning Journey in Custom Jewelry 
    From Family Dreams to Luxury Legacy: Weston Jewelers' 25-Year Journey
    EP 111_From Family Dreams to Luxury Legacy: Weston Jewelers’ 25-Year Journey 
    EP 110_130 Years of Legacy: How S.E. Needham Jewelers Keeps Innovating
    EP 110_130 Years of Legacy: How S.E. Needham Jewelers Keeps Innovating
    podcast episode 109
    EP 109_Casa Leon Legacy: From Cuba to Crafting 4 Generations of Jewelry Excellence
  • Classified Ads
    • For Sale
      • Inventory & Jewelry
      • Watches
      • Equipment & Tools
      • Fixtures & Store Assets
      • Business & Assets
    • Jewelry Jobs
    • Service To The Trade
      • Diamonds and Gems
      • Business & Operations
      • Compliance & Finance
      • Manufacturing & Production
      • Marketing & Technology
      • Repair & Technical
    • Training / Education
      • Jewelry Skills
      • Gemology
      • Business Education
      • Formats
    • Wanted to Buy
      • Materials
      • Inventory
      • Equipment
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Southern Jewelry News
Home Jewelry Glossary of Terms

Turquoise

June 18, 2026
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What Is Turquoise

Turquoise is a blue to green gemstone that has been valued for thousands of years. When you see it, you often notice its bright sky blue tone or its greenish shades that remind you of calm water.

This stone is not transparent like a diamond. Instead, it is usually opaque, which means light does not pass through it. Its color is its main attraction. In many pieces, you will also see thin lines or patterns running through the surface. These lines are called matrix, and they are part of the stone’s natural formation.

If gemstones had personalities, Turquoise would be the friendly one that stands out in a crowd without trying too hard.

image1 Turquoise

How Turquoise Forms

Turquoise forms when water containing copper and aluminum moves through rocks over long periods of time. The minerals slowly combine and create this blue or green material.

You can think of it as nature mixing ingredients very slowly, like a recipe that takes centuries to complete. The copper content gives Turquoise its blue color. When more iron is present, the stone may appear greener.

It is typically found in dry regions where copper deposits exist. The environment plays a strong role in shaping its color and pattern.


Color and Matrix

When you look at Turquoise, color is the first thing you notice. Shades range from robin egg blue to deep green. Some stones have a smooth, solid color. Others show web like or patchy lines across the surface.

Those lines are the matrix. They are pieces of the host rock that remain within the stone. Some people prefer a clear blue stone without matrix. Others enjoy the character and natural patterns that matrix creates.

There is no single correct look. Nature rarely follows a straight line, and Turquoise proves that point quite well.


Common Uses in Jewelry

Turquoise has been used in rings, necklaces, bracelets, earrings, and pendants. Because it is opaque and colorful, it is often cut into cabochons. A cabochon is a smooth, rounded shape with a flat back.

You may also see Turquoise beads or carved pieces. The stone pairs well with silver and other metals, creating a bold and recognizable appearance.

When you wear Turquoise, you wear a stone that has been admired across many cultures and time periods. It has a long history in decorative objects and personal adornment.


Hardness and Durability

On the Mohs scale of hardness, Turquoise ranks between five and six. That means it is softer than many other gemstones such as sapphire or diamond.

Because of this, you need to treat it with care. It can scratch more easily than harder stones. It can also be affected by chemicals, oils, and even prolonged exposure to water.

You might say Turquoise prefers gentle treatment. It does not enjoy rough handling.


Treatments and Stabilization

Some Turquoise on the market is treated to improve its durability or color. A common process is stabilization. During stabilization, a resin is added to strengthen the stone and reduce porosity.

Porosity refers to tiny openings within the material. Natural Turquoise can absorb oils and liquids, which may change its appearance over time. Stabilization helps reduce that effect.

When you purchase Turquoise, it is helpful to understand whether the stone is natural or treated. Both exist in the market, and clear information allows you to make informed decisions.


Care and Maintenance

To care for Turquoise jewelry, keep it away from harsh chemicals, perfumes, and household cleaners. Store it separately from harder gemstones to prevent scratching.

Clean it gently with a soft, dry cloth. Avoid soaking it in water or using ultrasonic cleaners. Turquoise appreciates simple care.

If you treat it kindly, it can maintain its color and beauty for many years.


Symbolism and Meaning

Throughout history, Turquoise has been associated with protection, wisdom, and calmness. Different cultures have valued it for decorative and symbolic reasons.

When you wear Turquoise, you connect with a long tradition of admiration for this stone. It has traveled through time, from ancient civilizations to modern jewelry cases.


In Simple Terms

Turquoise is a blue to green gemstone formed by natural mineral processes involving copper and aluminum. It is known for its bright color, unique matrix patterns, and long history in jewelry.

You do not need a magnifying glass to appreciate it. Its charm is clear at first glance. Turquoise stands as a reminder that sometimes the most noticeable beauty comes from simple, natural color.

And like an old friend, it may show a few lines and patterns, but that is part of its story.

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