Say hello to Riley! Riley is the head of customer relations and mascot at Jewelry of Joy in New Smyrna Beach, Florida. He has been working alongside his human and the store owner Joy Badders for the last 13 years. As a lifelong employee of Jewelry of Joy, Riley takes his job seriously by calming the husbands of the shopping ladies. He also entertains children and does an excellent job disposing of all snacks throughout the store.