Last updateThu, 17 May 2018 7am

At ASHI Diamonds, stylish images of love & romance enhance full service marketing strategies


ASHI Diamonds’ new Bridal Catalog evokes sweeping feelings of breathtaking beauty and timeless romance – images the company intends to impart for the benefit of its hundreds of independent jeweler clients.

ASHI-catalog-MarchASHI prides itself on exquisitely designed, finely crafted jewelry – and its 68-page 2013 Bridal Collection reflects the same. Timeless elegance is what it’s about. The Bridal Collection artwork is fantastic, complementing the company’s emphasis on the beauty and art of fine jewelry and limited editions. Other catalogs that ASHI has produced – including Holiday Magic – are beautifully appealing as well, but ASHI has truly hit the mark with its latest publication.

ASHI, a premier diamond jewelry manufacturer serving independent jewelers, is a fully integrated jewelry company, a trusted and widely respected name in the industry for three decades. ASHI offers “exquisitely crafted fine jewelry” featuring signature engagement rings and bridal sets, along with contemporary diamond and colored-stone jewelry. The company’s best-sellers include rings, earrings, necklaces, pendants and bracelets showcasing unique, spectacular styling.

Its “I Do Collection” is an array of affordable yet elegant contemporary, traditional and vintage bridal sets. Its Lovebright Diamond Collection “makes buying diamond jewelry fashionable and exciting again and is an affordable luxury.” Its Silver Stones Collection includes more than 350 styles of matching rings, pendants, earrings and bracelets in 925 sterling silver with diamonds, retail priced at an affordable $69 to $499, perfect price-points for the self purchaser.

ASHI has launched its new B2B website: www.ASHIDiamonds.com. The ASHI B2B website’s updated look and functionality have enabled retailers to quickly view detailed information on ASHI’s jewelry collection and marketing programs. ASHI’s goal is to provide its customers 24/7 access to product and account information with enhanced user experience and simple navigation.

The website showcases ASHI’s entire range of stunning and beautifully hand-crafted jewelry with high-quality images and multiple product views. The products are shown with an advanced mouse-over Java effect, which gives detailed product information and zoom images of every style. This website will also allow retailers to place online orders with ASHI as well as track orders and view account information.

The ASHI B2B website enables authorized retailers to view style images and product information, preview seasonal marketing programs, customize ASHI B2B website into their own virtual MyStoreFront, create, print and e-mail Wish List to their customers, place online orders for more than 9,000 jewelry styles, quickly reorder based on customer’s order history and top sellers, and create multiple users to manage different functions such as orders and accounts.

More Than Merchandise

Combine all of that with the “ASHI Advantage” that includes customized brochures and seasonal flyers, a branded over-the-counter catalog, e-commerce websites, mobile website and digital e-catalogs, POS display trays and POP kits, ads for television, magazines and newspapers, postcards, direct mail and demographic lists, posters and billboards, duratrans and counter cards, DVD loops and digital images – and it’s clear that ASHI offers an impressive, comprehensive package.

Put simply, partner Sanjay Pandya says, “Our top priorities are to help you grow your business, maximize your sales and build your brand – we offer the most comprehensive solution of print and digital marketing integrated with the latest bridal and fashion jewelry in the industry.” The ASHI Advantage Program incorporates all of the marketing, e-commerce and merchandising strategies crucial for establishing the better independent retailer as the premier jewelry destination in his or her market.

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ASHI Diamonds is renowned for its extensive, beautifully crafted bridal lines.

Its team of graphic artists creates beautiful customized catalogs and flyers with store logos and pictures along with the ability to incorporate the retailers’ best-selling jewelry products. ASHI also has the unique capability of adding from more than 100 of the top designer jewelry and watch brands in the industry – all with the intention of branding the retailer.

After hearing many retailers complain about the difficulty of taking their marketing online and the complexity of managing and updating their website as well as constantly keeping up with a myriad of new and confusing technologies – such as mobile ready website, digital catalogs, e-mail blasts, QR codes and digital coupons – it seemed as if there were multiple opportunities for sales that were slipping away.

ASHI Digital Marketing Program – developed in partnership with Avalon Solution, an industry leader in e-commerce and website development, and refined over the last three years – tackles this problem head on with a suite of digital modules to enable jewelry retailers to bridge this digital divide. Avalon Solution aids in launching brick-and-mortar business to the Internet, along with helping retailers capitalize on the most cost-effective marketing channels.

With online search, comparison shopping and e-commerce growing at a rapid pace and nearly making up 10 percent of retail sales – no retailer can afford to miss this powerful marketing and selling channel. ASHI offers independent jewelry retailers more than just merchandise. All-inclusive packages focus on marketing for the independent jeweler, a skill that doesn’t necessarily come naturally to those immersed in keeping up with day-to-day sales and business operations of a jewelry store.

Avalon Solution’s state-of-the-art website designs utilize the latest in technology and graphics for easy navigation with maximum customization capabilities. These liquid websites can be fully customized with the themes, colors and images to match a store’s brand and build the store’s online business. Avalon also offers affordable pricing plans that retailers can select according to their business needs.

“By creating and maintaining your web presence, Avalon Solution’s web service offers you the highest return on investment in comparison to any other conventional media. Our attention to branding and promotional activities works to increase your profit by attracting new customers early in the purchasing cycle. We not only help you broaden your customer reach, but also enhance your ability to grow your relationship with existing and potential customers,” says Rajeev Pandya, partner.

To see how ASHI can increase your sales, maximize your profits and brand your jewelry store as the premier bridal source in your market, please call ASHI at 800-622-2744 or visit the website www.ASHIDiamonds.com or www.AvalonSolution.com.