Last updateTue, 22 May 2018 10pm

Shah Luxury hires new regional VP to capitalize on explosive growth


(NEW YORK) - Shah Luxury (formerly Shah Diamond of New York), a leading provider of fine jewelry and diamonds, has hired Rusty Luker as Regional Vice President of Sales.  Rusty’s main efforts will be focused in the states of Texas, Oklahoma, Louisiana, Arkansas and Kansas.  Shah Luxury has been experiencing rapid growth nationwide and wanted to expand its presence in those states. 

“This newly created position fits perfectly with our geographic expansion plans,” said Orlando Altamar, Executive Vice President/Partner of Shah. “This territory is very important to us, and having a local representative of Rusty’s experience matches our company’s position of offering the absolute best customer service and personalized attention to our clients.

“I’ve known Rusty for over twenty four years. We have worked together on many projects and in many different capacities. He is an expert in the luxury goods market and knows the needs of the jewelry retailer.  Rusty will be a great asset to our company and we welcome him with wide open arms.” 

Rusty is an industry veteran with over 38 years of experience. For the last fifteen years he was a regional representative for Spark Creations. During his tenure, he developed relationships that have turned into life-long friendships. Rusty also spent many years traveling his territory while representing Town and Country Jewelry and earned the reputation of being a valuable partner to the clients he served.

For more information contact the Shah Group of Companies at 800-482-6000, 800-222-7424 or This email address is being protected from spambots. You need JavaScript enabled to view it..