Atlanta Jewelry Show announces Pre-Show Conference Schedule & AJS U education program


AJS Berger

(ATLANTA) - The popular Pre-Show Conference and AJS U education program will be back at the Atlanta Jewelry Show (AJS), August 12 - 14 at the Cobb Galleria Centre. The most robust education program ever produced by the show is expected to welcome more than 1000 participants over four days, from the opening of the Pre-Show Conference on August 11th through the last day of the show on August 14.

Cindy Chandler, GG, Director of Education and Sponsorships for the Atlanta Jewelry Show stated: “I am so pleased with the way the education schedule came together for the August, 2017 show. Kicking off the Pre-Show Conference schedule with Jonah Berger and his presentation via Skype on his book, ‘Contagious - Why Things Catch On’ really sets the theme for the entire three days of exciting learning opportunities.”

The continuation of the expanded education program reaffirms AJS’s commitment to ongoing education within the jewelry community. The extensive schedule and variety of seminar topics make it easier than ever to obtain Certified Jeweler Status - a designation that lets customers know that a store is truly committed to ongoing education and quality customer service. The Certified Jeweler group will be counted on for feedback and advice on topics and speakers they would like to see in upcoming show education and events.

The format for the August, 2017 education program, sponsored by Stuller, Inc., Synchrony Financial and the Diamond Council of America, incorporates a wide array of topics important to the independent jeweler, including seminars on sales and marketing, store operations, industry trends, customer retention and demonstrations of the latest shop equipment.

The Pre-Show Conference begins on Friday, August 11 with professor and best-selling author Jonah Berger and his presentation via Skype, “Contagious!, Why Things Catch On,” followed by workshops based on bestselling author Daniel Pink’s book, “To Sell is Human”.  These two part workshops will give attendees a fresh look at their marketing and sales strategies.

AJS Pink

On Saturday, the AJS U Education schedule opens with “The Diamond Power Panel,” hosted by Diamond Council of America president Terry Chandler, who is joined by an expert panel including Ronnie VanderLinden, President and CFO of DMI, Stanley Zale, VP of Diamonds, Stuller, Inc., Donnie Thompson, owner of Windsor Jewelers, and James Dimick, Director of Business Development for AGS Labs.

AJS Wood

A full-day of education continues on Sunday, August 13, beginning with body language specialist Patti Wood, and closes out with Kyle Nichols and Billy Mitchell presentation of “Inbound Marketing for Jewelry Retailers.”  Mitchell looks forward to sharing his knowledge with AJS attendees and says, “As jewelry retail success becomes increasingly challenging, there are also new opportunities to thrive. A balanced marketing strategy that supports your business in store and online is what this session is all about. We will discuss the tools and the techniques to increase store traffic, online engagement, customer loyalty, and referrals.”

Highlights of the enhanced AJS U education program include:

  • Pre-show Conference on Friday, August 11, featuring sessions on selling, marketing, and estate and antique jewelry, as well as presentations on e-mail and social media strategies
  • Show floor-based Learning Lab sessions that provide easy access to expert information on marketing, sales, business strategy and bench jeweler/shop topics
  • A first-ever two hour presentation by Stuller experts sharing information based on the Stuller, Inc. Bridge conference. The Bridge conference content is specifically designed for jewelry store owners who want to be the jewelers of tomorrow

To register for the Fall Atlanta Jewelry Show and to learn more about the complete AJS U Education program, please visit

AJS Bridge e

The Atlanta Jewelry Show is the longest running regional jewelry show in the country, now in its 67th year. The show’s official sponsor and producer, the Southern Jewelry Travelers Association, is the nation’s oldest association for independent jewelry representatives. For information about the Fall show, August 12-14, 2017, and pre-show conference August 11, 2017, visit, send an e-mail to This email address is being protected from spambots. You need JavaScript enabled to view it. or call 800-241-0399 or 404-634-3434.