Last updateWed, 22 May 2019 1am

JIS April to celebrate Mother’s Day by inviting attendees to bring a special guest

JIS(NORWALK, Conn.) - JIS is announcing a new program set to honor all Mothers and the Mother’s Day Holiday at the 2019 JIS April Show (April 16 - 18 at the Miami Beach Convention Center).  JIS will offer all qualified buyers the opportunity to bring their mother to the Show with them as a guest, in honor of Mother’s Day. With the Show being less than a month before the special holiday, it is the perfect time to shop for Mother’s Day inventory and to spend some quality time with your Mom while at JIS April in beautiful Miami Beach.

The JIS April Show was specifically launched more than 15 years ago to serve the Latin American, Caribbean, and Floridian jewelry markets with product ideal for Mother’s Day gifting. The April Show has grown to serve inventory needs for all of the spring & summer graduation and wedding seasons, plus convenient restocking after Valentine’s Day. It is a uniquely intimate event, with an easy-to-shop show floor and a variety of popular fashion and fine jewelry exhibitors.

“The April Show is specialized to support jewelry stores in need of inventory for the Mother’s Day season, which many of our retailers refer to as a second Christmas,” says Jordan Tuchband, Industry Vice President of the JIS Shows. “It’s only fitting to honor the women that were the original purpose of our April Show. Inviting mothers of our jewelry trade buyers is the least we can do to celebrate their importance to us, the jewelry industry and their families.”

In addition to being honored as guests, each Mom will be gifted a beautiful locket and charm set for attending, provided by long-time JIS exhibitor, Ken Craft, Inc. Ken Craft Inc.’s  “Charm Party Collection” lets buyers “create, collect & cherish the moments,” making it the perfect gift to honor mothers and all their special moments. The locket will be available for mothers at registration when they secure their badge. Mothers can then visit Ken Craft Inc. on the show floor in booth #551 to select the charm of their choice to adorn their locket.

To register to attend the JIS April Show as a buyer, visit www.jisshow.com/April. To register to attend as a Mother’s Day guest, you will need to complete a simple form at the buyer registration area at the Show.

About Jewelers International Showcase (JIS):

The Jewelers International Showcase (JIS) was founded in 1979 to supply the jewelry trade markets of Latin America, the Caribbean, Florida and the southeastern United States with product in advance of the busiest buying times of the year.  JIS has three Florida-based events during the year - JIS January, April and October. As of summer 2016, JIS expanded its collection of events and its unique “at-show” delivery heritage, by joining Las Vegas Jewelry Week with JIS Exchange. All JIS Shows are produced by Reed Exhibitions, a leading event organizer with more than 500 events in 30 countries. For additional information on all JIS Events, visit www.jisshow.com.