Last updateWed, 13 Jun 2018 12am

Reinventing the Family Tradition


Frank L. Moose Jeweler to close – Opening F. Geoffrey LTD

(ROANOKE, Vir.) – Geoff Jennings has announced Frank L. Moose Jeweler, Roanoke, VA, will close its doors as of December 31, 2010.  Mr. Jennings will carry on the family tradition of quality and integrity by opening a new venture, F. Geoffrey LTD, in early 2011.

Frank L. Moose Jeweler was opened by Jennings’ grandfather 83 years ago. Three generations of the family have served customers in its downtown location.  The lease will end in February 2011 and Jennings decided not to renew it.

Three Generations of Jewelers: (L-R) Geoff Jennings, current president; Hal Jennings, son-in-law of company founder and president from 1949-1998; and Frank L. Moose, founder.

“Our children are all employed in various vocations without plans to come into the family business,” says Jennings, president.  “After 38 years in the family business, this was really a quality of life decision for me, and although it saddens me to close the business, it will afford me the time for an exciting new venture.”

Jennings will be opening a smaller, well-appointed jewelry store in the Grandin Road area in March 2011. The new store will be named F. Geoffrey LTD. The shop will feature estate and high-end consignment jewelry pieces, as well as sterling silver jewelry and hand-blown glass from Fenton Art Glass Company.  Two current staff from Frank L. Moose Jeweler will continue to serve customers at the new shop, which will be located at 1919 Westover Avenue.

“With this shop, I can carry on the family tradition of the quality and integrity that Frank L. Moose Jeweler has provided for 83 years,” says Jennings, a certified gemologist appraiser.

Frank L. Moose will be selling its hand-crafted display cases, a unique Waterford chandelier and other store assets.  Contact Geoff Jennings at 540-345-8881 if you are interested in purchasing these items.