(ATLANTA) – 2020 marks the 70th anniversary of the Southern Jewelry Travelers Association (SJTA), producers of the Atlanta Jewelry Show. To celebrate, the March 7-9 Show is introducing the all new SoHo Experience by AJS. The retail-centric Show was designed to deliver better products, smarter education and a strong community to inspire and empower the independent jeweler through a fresh, interactive event with a strong focus on Southern Hospitality.
The SoHo Experience by AJS focuses on a return to customer service by welcoming guests with a smile, creating relationships and listening to the customer. Since the consumer now expects not only a selection of attractive product but an all-encompassing experience, the retailers must focus on providing their customers with an informative and emotional shopping experience. This new retail perspective, focusing on the customer journey, serves as the primary inspiration for the SoHo Experience.
According to Executive Director, Libby Brown: “This event marks a shift in the traditional trade show format. It is the goal of our team to provide our buyers with a Live Guide to Retailing. We plan to accomplish this by offering products and resources that independent jewelers may implement in their stores through real experiences. It’s important to feature the best product mix with exceptional vendors, and it is equally important to empower the retailer with the proper tools to effectively market and sell those products to their customers.”
An integral part of the SoHo experience will be a thoughtfully curated group of industry experts called SoHo Pros. Attendees can anticipate a full range of products and solutions and are encouraged to take advantage of the unique opportunity to interact one-on-one with the professionals developing them. Buyers can approach experts in the following fields: Store Design, Retailing, Bench/Repair, Custom Design, Marketing, Digital Solutions, Sales and Community, all located in strategic areas throughout the show floor. They will have the chance to engage in quick conversations, in addition to the traditional seminar format. SoHo Pros include Andrea Hill, Charles Lewton-Brain, Joel McFadden, Rémy Rotenier, Mark Smelzer and Bill Warren, plus many more.
Attendees will notice several interactive elements located throughout the show floor including a working Bench area, a Podcast Studio, a Computer Lab, the CAD CAM Challenge, a Gift Wrap Battle, an Ear Piercing party, and the SoHo Store, an open concept prototype of an actual retail store. A product Showplace will be featured in this SoHo Store, along with tips and tricks on how to best operate a jewelry store.
Kids Jewelry Camp returns and will continue creating a rich and welcoming environment to foster creativity in our future jewelers. Sponsored by Rembrandt Charms. Kids Jewelry Camp’s specialized programming ensures that no two camps are alike. For details, visit www.atlantajewelryshow.com/events/kidsjewelrycamp/.
The semi-annual show will take place Saturday through Monday, March 7-9 with a Pre-Show Conference on Friday, March 6 at the Cobb Galleria Centre. To maximize the Show experience, visitors should visit www.atlantajewelryshow.com for a complete list of exhibiting companies and scheduled educational offerings.
For expedited check-in and to avoid long lines onsite, qualified buyers may pre-register at https://www.atlantajewelryshow.com/buyers/register/. Pre-registration closes on Monday, March 2.
For 70 years, Atlanta has been the host of the Atlanta Jewelry Show. Known for its unparalleled accessibility, compact walkable entertainment districts, and unlimited attractions for all ages, this vibrant city is the perfect destination. The show’s official sponsor and producer, the Southern Jewelry Travelers Association, is the nation’s oldest association for independent jewelry representatives. For information about the spring show, March 7-9, 2020, and pre-show conference Friday, March 6, visit www.atlantajewelryshow.com, email email@example.com or call 800-241-0399 or 404-634-3434.
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