Southern Jewelry News
  • Featured
    • All
    • Featured
    • Featured Retailers
    • Retailer Roundtable
    • Sponsored Content
    • Supplier Spotlight
    Ohio jeweler builds bar to observe relocation anniversary
    Pitards add Goldstein’s to a well-seasoned mix
    Golden Trove
    Golden Trove
    To Infinity & Beyond
  • Latest News
    • All
    • COVID-19
    • Furry Friends
    • Industry Awards
    • Industry Events
    • NRF
    • On The Move
    • Other News
    • Tradeshow News
    • Video
    • What's New
    Atlanta Jewelry Show hosting GIA Gem Identification Lab Class
    5-day class March 7 – 11, 2023
    Kelly Waters introduces all sterling men’s collection
    Kelly Waters introduces all sterling men’s collection
    Suzy Levian reveals the story behind the secret diamond
    Consumers plan to spend nearly $26B for Valentine’s Day
  • Podcast
  • Columnists
    Image of Chuck Koehler
    The Retailer’s Perspective: How quickly (and slowly) things can change
    The Story Behind the Stone: Out of the Blue
    Is the customer always right?
    Successful Custom: The One Thing You Need To Do!
    Ten things you can do to raise the level of your customer service
    Is the customer always right?
    Successful Custom: Sizing up your ring mandrel
    Jewelry marketing lessons for growth in 2023
    Jeweler’s Insurance: The wrong time to ask the right questions!
    From Bland to Bold: How humor can transform your jewelry advertising
  • Classifieds
  • Subscriptions
    • Newsletter Signup
    • Print Subscription
No Result
View All Result
Southern Jewelry News
  • Featured
    • All
    • Featured
    • Featured Retailers
    • Retailer Roundtable
    • Sponsored Content
    • Supplier Spotlight
    Ohio jeweler builds bar to observe relocation anniversary
    Pitards add Goldstein’s to a well-seasoned mix
    Golden Trove
    Golden Trove
    To Infinity & Beyond
  • Latest News
    • All
    • COVID-19
    • Furry Friends
    • Industry Awards
    • Industry Events
    • NRF
    • On The Move
    • Other News
    • Tradeshow News
    • Video
    • What's New
    Atlanta Jewelry Show hosting GIA Gem Identification Lab Class
    5-day class March 7 – 11, 2023
    Kelly Waters introduces all sterling men’s collection
    Kelly Waters introduces all sterling men’s collection
    Suzy Levian reveals the story behind the secret diamond
    Consumers plan to spend nearly $26B for Valentine’s Day
  • Podcast
  • Columnists
    Image of Chuck Koehler
    The Retailer’s Perspective: How quickly (and slowly) things can change
    The Story Behind the Stone: Out of the Blue
    Is the customer always right?
    Successful Custom: The One Thing You Need To Do!
    Ten things you can do to raise the level of your customer service
    Is the customer always right?
    Successful Custom: Sizing up your ring mandrel
    Jewelry marketing lessons for growth in 2023
    Jeweler’s Insurance: The wrong time to ask the right questions!
    From Bland to Bold: How humor can transform your jewelry advertising
  • Classifieds
  • Subscriptions
    • Newsletter Signup
    • Print Subscription
No Result
View All Result
Southern Jewelry News
No Result
View All Result
Home Latest News Industry Events

Dunkin’s Diamonds wins ASHI’s I DO Bridal Sweepstakes

August 16, 2017
Share on FacebookShare on Twitter
Reading Time: 5 minutes

Announces launch of Lovebright Sweepstakes 

Ashi winners(NEW YORK) – ASHI announced the winner of their most recent I DO Bridal Sweepstakes. Among all participating retailers, Dunkin’s Diamonds in Ohio had the highest number of participant entries and the winner was randomly selected from their customer participation list. Dunkin’s Diamonds customer Christy Page, from New Philadelphia, Ohio was the lucky winner of the grand prize, a beautiful bridal semi-mount engagement ring! 

The sweepstakes was conducted from March 1 to June 30, 2017, for registered ASHI retailers. This free marketing initiative was created so ASHI’s retail partners could reach their target audiences in new exciting ways, through their social media pages.

Julie Pyne, Vice-President of Merchandising at Dunkin’s Diamonds in Ohio stated, “ASHI’s sweepstakes program was an amazing touch to Dunkin’s Diamonds summer marketing program. The program attracted a lot of traffic to our website and social media pages and helped increase bridal sales. It was definitely a wonderful program to be involved in. The best part about the sweepstakes? It was completely free. We generated great exposure and profits with zero investment!”

Sweepstakes Highlights:

  • Customized Sweepstakes URL: Participating retailers received a personalized link to the I DO Bridal Sweepstakes Entry Landing Page, which was customized with their brand’s logo, store image, and company information.
  • Sweepstakes Banner for Social Media: Retailers had access to banners and images designed specifically for the Sweepstakes. These banners were available in different sizes to fit all social media accounts including Facebook, Instagram, Twitter and Pinterest.
  • Ashi prizeCustomized E-mail Blast Templates: Retail partners were provided with customized e-mail templates that could be used to market the Sweepstakes to their existing customers. This allowed the retailers to get their existing customers involved with the Sweepstakes on their social media pages and generate a buzz for the same.
  • Sweepstakes Data Access: The customer data, collected from each individual retailer’s Sweepstakes landing page, can be accessed by a unique login and password by each participating retailer for their future marketing programs. The customer data collected from a particular retailer’s customized landing page can only be accessed by that retailer, and no one else.
  • Redirection to Retailers Micro-Websites: After the customer entered the Sweepstakes, they were automatically redirected to the Retailers I DO Bridal micro-website, to view their jewelry collection.
  • Digital Marketing Library: All participating retail partners had access to ASHI’s digital marketing library where they could download images of merchandise available in ASHI’s jewelry collections. Retailers were able to digitally post these images to their websites as well as on their social media pages.

“ASHI is dedicated to going the extra mile for its retail partners, and wants to support them through their Digital Marketing JewelSweep™ platform,” said Raj Pandya, partner at ASHI. “Retailers get an edge by providing such exciting social media opportunities to their existing and potential customers, which ultimately helps them in increasing their sales.”

After the fantastic response from the #LovebrightValentine and I DO Bridal Sweepstakes, ASHI is excited to announce the launch of their next initiative – The Lovebright Sweepstakes.

Ashi

To learn more about ASHI’s Sweepstakes Programs, please contact Ms. Mansi Jain, at 212-319-8291, or Mr. Prashant Ghadge, at 917-338-6825, or send an e-mail to sweepstakes@ashidiamonds.com.

Related Posts

Atlanta Jewelry Show hosting GIA Gem Identification Lab Class
5-day class March 7 – 11, 2023

February 1, 2023

SJO/NCJA planning “Rock Solid” event February 25-27

February 1, 2023

Sunstone announces Permanent Jewelry Expo

January 25, 2023
Jewelers For Child Logo

Jewelers for Children announces 2023 Facets of Hope event

January 23, 2023

Latest News

Industry Events

Atlanta Jewelry Show hosting GIA Gem Identification Lab Class
5-day class March 7 – 11, 2023

February 1, 2023
What's New

Kelly Waters introduces all sterling men’s collection

February 1, 2023
Other News

Suzy Levian reveals the story behind the secret diamond

February 1, 2023

Other News

Consumers plan to spend nearly $26B for Valentine’s Day

SJO/NCJA planning “Rock Solid” event February 25-27

Furry Friends on the Job: Say hello to Teddy from Matthew’s Jewelers

Ohio jeweler builds bar to observe relocation anniversary

Pitards add Goldstein’s to a well-seasoned mix

Golden Trove

Southern Jewelry News

© 2022 Southern Jewelry News.

Additional Information

  • About
  • 2023 Trade Shows
  • Media Kit
  • Contact
  • Sitemap
  • Newsletter Signup

Get Social with Us

No Result
View All Result
  • Featured Articles
    • Featured
    • Featured Retailers
    • Retailer Roundtable
    • Supplier Spotlight
    • Sponsored Content
  • Latest News
    • What’s New
    • Industry Events
    • Tradeshow News
    • On The Move
    • Other News
    • Furry Friends
  • Podcast
  • Columnists
  • Classifieds
  • Subscriptions
    • Newsletter Signup
    • Print Subscription

© 2022 Southern Jewelry News.