(HIGHLAND PARK, Ill.) – The jewelry industry has seen changes in the way business is being done since the advent of the Internet, and especially since the economic downturn began in 2007. Ivan Levi’s quest to find answers to questions about these changes led him to discover how one specific, yet easy to do practice must be part of the art of exchange, now and forever.
Levi, of Ivan Alan Jewels and Ivan Alan Solutions is a veteran in the jewelry industry – from creation to marketing to management. Owners and managers of brick-and-mortar jewelry stores often ask him how they can compete with the Internet marketplace and how they can best serve their customers.
His answer? “Don’t compete! There is always someone selling for less. The Internet will have its day because people like convenience. But they need human interaction.”
To demonstrate what is unique about human-to-human transactions, Levi published an interactive book about gratitude, “Forever Thank You: The Unique Way to Thank Great People”. The book includes post cards designed to match each of the 12 chapters that highlight how to thank mentors, community members, family, neighbors, those who serve our country and even strangers. Books can be purchased from www.foreverthankyou.com or www.amazon.com.
Levi uses the book as a platform for his 50-minute speech. “I believe this book has the power to change the world,” Levi says. “One handwritten post card, one person by one person by one employee of the post office at a time.”
At a recent trade show, Mary Peterson, CEO of RJO, was given a copy of his “Forever Thank You” book for all the advice and guidance she’s given over the years. “Mary read the back of the book,” says Levi, “her jaw dropped and she said, ‘Ivan, jewelers need to give this book to their clients!’
“Mary got the message right away. To compete is to not compete! There is room in this world for both physical and virtual jewelry sale, but it is easier and more wonderful to appreciate a living, breathing customer or clerk than an array of pretty pixels.”
Levi hopes to reach as many people as possible with his call to action – to practice more gratitude in business as well as in life.
Levi will deliver his seminar at the RJO Show on August 1st from 11:30am – 12:20pm.