Join Asaf Herskovitz, CEO of GN Diamond and Elesa Dillon of Southern Jewelry News on Wednesday, October 21st for a free webinar presenting excellent ideas to triple your diamond business this holiday season. The webinar will offer helpful advice on increase your closing ratio and how to stop negotiating and start proving the value of your inventory.
Consumers are eager to return to their pre-pandemic spending habits and support local and independent businesses. At the same time, confidence in the economy has been shaken and shoppers are looking for recession-proof purchases.
Independent jewelers have an opportunity to capture sales by guiding customers towards wise and meaningful investments. The key is to educate customers on the lasting value of diamonds and why they make an excellent heirloom. You will then be able to show clients how your prices reflect the true worth of each diamond and empower them to spend with confidence.
Don’t give in to the temptation to negotiate, discount, and undersell. Use the latest technology to prove the value of your inventory and watch your closing ratio improve.
How can 2 seemingly similar diamonds vary in price by as much as 70%?
The average diamond buyer does not understand why one SI2 might cost more than another SI2. They usually don’t even know what SI2 means. While you can try to explain the differences in cut, clarity, color and brightness all you want, a layperson will still be left scratching their head. And sorry, but the loupe and tweezers may not clarify anything.
Skeptical buyers need help clearly understanding the value of one diamond over another. That’s why GN Diamond created an easy to use in-store tool to help end consumers see the differences in colors and clarities. Learn from Herskovitz how this tool can help sales people in your store.
Providing points of distinction and extra added value to set your store apart from competition
- Light Brilliancy. An objective, third party light performance score allows customers to compare differences in brightness – and furthermore, see why one SI2 is better than another and help explain price differentials.
- Transparent 360-Degree Video. Cutting-edge images show all inclusions and provide far better visibility than loupe and tweezers. This is such an easy to use tool with a link that may be shared with loved ones that may not feel comfortable coming into the brick and mortar store.
- Gemprint ID. Patented third-party identification technology recording the unique optical “fingerprint” of each diamond. This added value provides insurance discounts for end consumers to save on their annual premiums. This feature helps close the gap when clients try to negotiate.
- 100% Guarantee. Gain confidence when buying diamonds for stock or when customers want to upgrade.
To register for this free webinar click here.