(RIMINI-VICENZA, Italy) – IEG (Italian Exhibition Group) with Vicenzaoro have announced VOICE – a Vicenzaoro International Community Event – three days for the gold and jewelry industry’s restart in the world. Live.
The event will be staged at Vicenza’s Expo Centre and within the territory, from September 12 – 14. In a season where the sector’s trade shows have been postponed or cancelled, IEG is launching an event that comes from listening to companies, their willingness to resume trade show activities and relations with the national and international supply chain community.
VOICE – in anticipation of a total trade show reboot with Vicenzaoro January 2021 – will reunite the gold and jewelry sector, live, to relaunch business and export activities around the world.
It will do so by taking advantage of important partnerships with the sector’s key players: the Ministry of Foreign Affairs and International Cooperation, Agenzia ICE – the Italian Trade Agency, Confindustria Federorafi, Confartigianato, CNA, Apindustria, Federorafi Confcommercio, Assocoral and, on an international scale, CIBJO, the World Jewellery Confederation.
VOICE will be a summit where the community will discuss the state of the industry and the upcoming challenges with opinion leaders: themes will include Sustainability, Trend & Design, Innovation & Technology with institutional moments and technical talks as well as content amplified by the main global trade media, bloggers and influencers in Made in Italy’s strategic markets.
Events will unfold in several areas of Vicenza’s Expo Centre and cutting-edge integration with sophisticated television broadcasting systems and digital instrumentation will ensure that all the talks and seminars will be live online and also viewable in streaming on Youtube, Instagram and Facebook to be available all over the world.
VOICE will also be one big showroom where supply chain companies will be able to present their new collections, latest design trends and most contemporary procedure and processing innovations. Outfitting will have a highly effective look and feel: an elegant and essential context will welcome the buyers physically participating in the event while a “Buyer Virtual Room” will be set up for those from countries with difficulties in traveling to Italy: meetings scheduled by exhibitors and buyers themselves through the I-MOP, IEG’s Meeting Omnichannel Platform.
The VOICE event, with all its participants, will experience and enjoy the spectacular artistic setting of Vicenza city with VIOFF, Vicenzaoro’s Off Show event, this time entitled “The New Golden Way”. VOICE and VIOFF together will generate an exceptional combination of business and culture able to attract traders from all over the world, now liberated from the lockdown, to the city and the Veneto region.
The event’s main Sponsor will be UBI Banca, which has already flanked IEG at past editions of Oroarezzo, Gold Italy and at Vicenzaoro January 2020.
The naming “VOICE” identifies a product that, as it suggests, will give voice to the jewelry world, acting as a trend inversion and economic reactivation point. The initial letter “V” symbolizes a rebound, a return to growth. And with its horizontal underscore, the “V” also resembles a “tick”, that graphic sign that defines the fulfilment of an action. IEG is therefore innovating, organizing and acting with positivity and responsibility. And VOICE does the same, for companies, for the whole sector and for Made in Italy.
For more information or to register visit https://www.vicenzaoro.com/en/voice-event.
