(NORWALK, Conn.) – JCK Las Vegas has announced that the show will offer some exciting new features and perks. Among the new and notable items attendees can expect to see: An address from Philippe Mellier, CEO, De Beers Group, to all retailers; Grammy Award-winning recording artist and songwriter, Rob Thomas (of Matchbox 20), headlining JCK Rocks the Beach; the introduction of “Food Truck Alley”; the inaugural Diamond Empowerment Fund ‘Diamonds in the Sky’ event; an improved floor plan; and the morning Jewelers for Children’s Rings of Strength Run, Walk, Ride event.
“The excitement is definitely starting to build,” said Yancy Weinrich, Group Vice President, JCK Portfolio. “With new events, headliners, and entertainment at JCK and LUXURY, we’re always striving to infuse a healthy dose of fun to complement the week’s business agenda. We’re also thrilled to welcome The Diamond Empowerment Fund’s ‘Diamonds in the Sky’ event to the week’s agenda.”
The anticipated keynote address to be given by De Beers Group CEO, Philippe Mellier, is an important highlight because it will mark the powerhouse brand’s inaugural address to an all-inclusive retailer audience in Las Vegas (to date, Mellier has only addressed Forevermark retailers). Taking the stage on Friday afternoon of the show, Mellier will undoubtedly have everyone captive as he shares his company’s perspectives on the outlook for the diamond industry.
Indeed, the roster of added value opportunities to take part in is something to enthuse about. “Food Truck Alley” in particular will bring a casual outdoor (not to mention trendy) dining option. The trucks will station next to the Bayside entrance alongside a cooling and tented eating area. Four trucks per day will serve up quality, cost-effective meals that are sure to impress the hipsters among us.
Ambling throughout the show, attendees will notice a big change from years past – wider aisles will ensure less traffic jams and an overall easier show experience. Additionally, in the realm of improved navigation, the new Exhibitor Recommendation program, JCK Match, (retailers are surveyed during registration and matched with exhibitors based on product category and price-point interest), will benefit from a Geo-locator function; where they will receive notification of what’s around them on the show floor, no matter where they are, when using the official JCK Mobile app.
Come Sunday evening, the annual JCK Rocks the Beach party with title sponsor Effy, will invigorate show attendees with an evening of networking on the sand at the Beach at Mandalay Bay. The industry’s famous Beach Party will have everyone feeling “Smooth” thanks to the sounds of Matchbox 20’s Rob Thomas. A new ticket format is in place this year, with attendees having to pick-up their ticket (one per badge) at JCK’s Ticket Distribution Centers throughout the show.
With all of this and more, the JCK Events team looks forward to opening its doors on May 30th.
