(REGO PARK, N.Y.) – The NAJA has announced their third Business Development seminar will be held November 13, 2021. The virtual program will feature four webinars, each developed specifically for gem and jewelry appraisers and prospective appraisers. Each presentation focuses on a key aspect to establishing and succeeding in the appraisal profession. The seminar, Evaluate and Re-Evaluate: What’s Working and What’s Not is scheduled from 12:00 to 4:00 PM EST.
NAJA Executive Director, Gail Brett Levine stated: “The overwhelming interest in the first two seminars, held in May and July, has inspired the NAJA to organize this equally impressive program.”
Appraisers have a strong handle on their professional abilities for performing valuations. However, that doesn’t necessarily mean they understand how to organize or operate the actual business side of their office. That is where the NAJA Business Development seminars come in. “This seminar is specifically designed to provide practical insights about how to grow and run a professional appraisal business,” stated Levine.
The line-up for Evaluate and Re-Evaluate: What’s Working and What’s Not includes:
12:00 Noon
Make Your Website a Winner
Adrian Smith, FGA
Whether you still don’t have a website or write your own HTML, CSS and Javascript code, there is something here for everyone. Everything from picking a website developer to optimizing your website to see the very best results.
1:00 PM
How To Start A Business
Lynne Marcus, CPA
If you are thinking about starting a business, you’ll benefit from attending this seminar. Lynne Marcus will discuss the most important implementations that you will need to do in order to succeed. Learn about entity choices, marketing, taxes, accountant packages, websites and more.
2:00 PM
Cash and Contracts: Setting Fees and Expectations
Deborah Finleon, GIA GG
Discuss the ins and outs of fees and contracts, including how to set up a fee structure that works for your business and for you. Learn about the basics of contracts, engagement agreements, and retainers – when you need them and when you do not, as well as what to include to cover yourself and make sure you get paid. Concrete examples will be presented to get you started.
3:00 PM
Instagram 101
Jennifer Heebner
The Instagram social media platform has helped build many a jewelry business. Instagram is a free marketing tool that everyone should use. Join longtime jewelry journalist Jennifer Heebner who will give you the skinny on what to post, how often to post, the importance of commenting on related feeds as well as replying to those who comment on your posts, and more. She will give you tips for taking great photos, show you the apps she uses for her own posts, share insights from various Instagram courses she has taken, and show you different jewelry accounts that excel on Instagram. Instagram is a powerful free marketing tool that you need to use now. Learn how in this 45-minute session.
Registration: NAJA Members, $25 per seminar day.
Non-members, $50 per seminar day.
For more information contact the National Association of Jewelry Appraisers at 718-896-1536 or office@NAJAAppraisers.com.
