As lab-grown diamonds continue their rise in popularity, differentiation has become essential for retail jewelers. This is especially true in the premium, high margin product category. On October 19, Stuller will join GCAL to present a free webinar, “Discover the Benefits of 8X® Lab-Grown Diamonds”. This webinar will provide retailers the understanding and “script” to close more sales, and successfully sell the added value benefits of GCAL 8X® premium cut lab-grown diamonds.
Stuller, Inc. Senior Diamond Director Carl Lehnhardt and Senior Director of Diamond and Gemstone, Merchandising Heather Fontenot will reveal the company’s perspective and strategy on why they have embraced GCAL certified 8X® premium cut lab-grown diamonds, along with the benefits of buying lab-grown diamonds from Stuller.
“We began to recognize that the midstream lab-grown market was following the familiar diamond wholesale philosophy of not adding value, just rushing to the bottom on price,” says Lehnhardt. “Just as lab-grown has become a disruptor in the traditional fine jewelry space, 8X with the technology and craftsmanship behind it, sets a new standard for diamond cutting that only a few can achieve. To rise above the race to the bottom we must embrace and promote a premium product. 8X is the answer!”
GCAL Chief Operating Office Angelo Palmieri and Senior Research Gemologist Sharrie Woodring will take webinar attendees on a laboratory tour of the complex 8X diamond certification process. They will explain the strict cutting parameters required to qualify as 8X Round, 8X Princess, and 8X Oval, covering all the features and benefits of 8X so you can increase sales of these exceptionally cut diamonds. This will include the interactive digital certificate, with its high-res images, videos, and light performance analysis of each 8X diamond that is certified.
“We are thrilled that Stuller has selected GCAL 8X as their premium cut lab-grown diamond,” explained Angelo. “8X provides the true differentiation that every retail jeweler is seeking in this increasingly competitive market segment.”
GCAL certified 8X® Cut Grade Diamonds must achieve excellent grades in all eight aspects of cut quality. 8X is currently available in round, oval and princess shapes. Additional shapes will be released soon.
Join Stuller and GCAL on Wednesday, October 19th at 1:00 CST (2:00 EST), for this exclusive, informative webinar. To register for “Discover The Benefits of 8X® Lab-Grown Diamonds” click here.