(STUTTGART, Ark.) – Wilkerson, an industry leader in jewelry customized sales, held their Annual Consultant Seminar on September 26-28 in Stuttgart, Arkansas. The nationwide company has hosted the annual educational event for over ten years. This year’s seminar, themed “Wilkerson Works,” focused on pressing topics like sale psychology, marketing and logistics.
“This event is just one of many ways we stay on top of trends and continuing education,” said Rick Hayes, Wilkerson President. “Connecting with experts, each other, vendors and with the larger cultural conversation helps us to be the very best.”
34 Wilkerson consultants attended September’s seminar, along with ten esteemed vendors. The three-day event began with a warm welcome address from Bobby Wilkerson, followed by a motivational State of the Business announcement from Rick Hayes and an informative presentation by Josh Hayes on Liquidation and the Sales Environment.
Other compelling educational sessions were held to inspire consultants and encourage mastery of their sales skills. Sessions included The Psychology of the Store by Peter Smith, which focused on increasing emotional intelligence for compassionate selling; consultant-led presentations on essential logistical tools like Media Book and Calendars; and a comprehensive session on Planning, Merchandising and Building Confidence.
“The Jewelry industry is seeing more closures than ever. It’s important that our consultants are the best out there in order to deliver amazing results for all of our store owners,” said Josh Hayes, Wilkerson Vice President.
For over 52 years, Wilkerson has helped jewelers achieve maximum financial success by offering high-level professional expertise. This year’s Wilkerson Works Consultant Seminar was just one of many ways Wilkerson continues to improve their services and deliver exceptional results to their clients. For more information about Wilkerson and their services, click here.
