Last updateTue, 19 Jun 2018 9pm

Maximize your bridal sales with the free I DO Collection website


(NEW YORK) - Ashi is offering a complimentary and branded “I DO” B2C Bridal Store website that will be customized for approved retail jewelry partners.

The new version of the “I DO” B2C Bridal Store website will help enable Ashi’s retail jewelry partners to maximize their bridal business. This free Bridal Store website showcases the beautiful I DO Collection bridal designs with high-quality jewelry images in 3-view angles along with many new features to convert website browsers into buyers.

With online search, comparison shopping, and e-commerce growing at a rapid pace and nearly comprising 10% of retail sales – no retailer can afford to miss this powerful marketing and selling channel. The I DO Collection website is ideally positioned to take advantage of this important selling channel.


The new version of the “I DO” Bridal Store website gives retailers even more opportunity to capture additional bridal market share by leveraging upcoming features such as:

  • Advanced mouse-over zoom effect and enlarged images over the I DO Collection bridal designs.
  • Integrated shopping cart with secure checkout - PayPal, Google Checkout and Order By Phone options for their consumers to buy online.
  • Order tracking system that will allow consumers to track their I DO Collection orders.
  • Mobile ready website for free I DO Collection Bridal Store along with their company information, wish list and store mapping feature.
  • Targeted SEO & Online Google Adwords marketing to direct web traffic to retail jewelers’ I DO website.

The free I DO Collection Bridal Store website will be branded with the retail jeweler’s company name & logo, store info & picture, integrated e-mail system & customized retail markups. I DO Bridal Store website will enable authorized retailers to:

  • Share their unique success story with consumers through About Us page – all integrated with their store information, promotions, store pictures and store locator on Google Maps.
  • Display contact details that allow consumers to easily reach them via phone or e-mail.
  • Give an opportunity to generate referral business, as bridal consumers can e-mail their favorite style details to family and friends.
  • Provide comprehensive diamond education that allows consumers to quickly get answers for their diamond-related questions.
  • Position them as the trusted personal jeweler of choice for consumers in their market.

Many I DO approved retailers are already utilizing their complimentary and customized I DO Collection Bridal Store website by linking it to their existing website using the I DO Collection Hyperlink button.

Ashi’s I DO Collection is an impressive selection of complete bridal engagement sets that includes exclusive designs, elegant styling, high-quality craftsmanship and affordable price points. The Collection features more than 250 designs that mirror fine designer styles found in higher-end branded jewelry stores.

For more information on Ashi’s I DO Collection, please call Ashi at 800-622-ASHI or your regional sales representatives or visit www.IDoCollection.com.