Last updateTue, 22 May 2018 10pm

Serious buying and luxurious amenities marked 2011 Prime Jewelry Group event at Ritz-Carlton Dove Mountain Resort


The Prime Jewelry Group held its highly acclaimed annual buying event on August 28 - 29 at the luxurious Ritz-Carlton Dove Mountain Resort in Marana, AZ. In spite of Hurricane Irene impacting travelers coming from the Eastern United States, the largest number of hosted guests in Prime’s 10-years attended this invitation only buying event.

In addition, Prime members reported the highest volume of orders placed, the most room nights booked at the host resort, and many of the members had their best Prime show ever.

“This was the best show we’ve had in 10 years,” stated Jeff and Alisa Unger of Alisa Unger Designs/B&N Jewelry. “All of the retailers loved the event and location, and we were told repeatedly that they cannot wait until next year.”

“What a delight!” stated new members Sara and Mendel Rotenburg of Sara Blaine Jewelry. “We already have two new retailers committed for Prime in 2012 – regardless of location – and I’m sure we’ll be bringing more of our retailers next year. You’ve got to be insane not to want to be part of this type of buying experience!”

Their sentiments were echoed by Serena Chatham of Chatham, Inc. and Kristen Basi Scheibel, Regional Sales Manager of the Eastern U.S. for Simon Golub & Sons, both of whom commented that Prime is a great group with which to be affiliated.

On the Saturday prior to the Prime Group event, guests were invited to play in a Callaway format golf tournament, held at the resort’s Jack Nicklaus Signature Course, which is the home course of the WGC Accenture Match Play Championship. Among the retailers who participated were Newt and Gina Mitchell of Mitchell’s Jewelry in Norman, OK. “As store owners, our goal is always to exceed the expectations of our customers. We don’t often think about having that happening to us, but Prime exceeded out expectations. It was our first time to attend, and we loved it. The golf outing, pool, restaurants and service were all first class, and we had ample time to sit down with our vendors without feeling rushed by our own schedule or by our vendors. We’re looking forward to the next Prime show.”

“Our time was much more productive and a lot less stressful,” added Phuong Willis, of Willis Jewelers in Rockwall, TX. “We are looking forward to coming back to Prime next year.”

Unlike many buying events that are run by trade show companies, Prime Jewelry Group is owned and hosted by the member firms that exhibit. Qualified retailers are rewarded with complimentary deluxe accommodations, airfare, gourmet meals and other amenities – based on their level of buying commitment. Retailers driving to the event may attend without making a buying commitment.

The Prime Jewelry Group events are produced and managed by SJTA, producers of the Atlanta Jewelry Show. Prime buying events have taken place for the last ten years and offer retailers a chance to see an extensive array of merchandise in an elegant and secure environment.

Retailers interested in attending may contact Prime at 800-241-0399. The location and dates of the 2012 Prime Jewelry Group event will be announced soon.