Last updateWed, 13 Jun 2018 12am

After 22% increase in 2012, jeweler enrollment in Jewelers Mutual program continues to climb


(NEENAH, Wisc.) - As Jewelers Mutual Insurance Company celebrates its Centennial Anniversary, the industry leader specializing exclusively in insuring jewelry and jewelry businesses, is poised to provide steadfast support to the jewelry industry for the next 100 years. Through Jewelers Mutual’s Perfect Circle® Jewelry Insurance for personal jewelry protection and the special jeweler programs that support it, the company prides itself on helping jewelers strengthen their business and solidify their customer relationships. One particular program that’s making a significant impact on the success of retail jewelry businesses nationwide has been the Customer Advantage Program. 

“The program originated more than 10 years ago and continues to help retail jewelers thrive,” said Patrick Drummond, Vice President of Sales and Marketing at Jewelers Mutual. “Today, it’s one of our programs that jewelers count on to close the sale.”

The Customer Advantage Program empowers jewelers to show their customer appreciation with every jewelry sale. By offering to pay the first year’s insurance policy premium if the customer chooses to protect their new jewelry purchase with Perfect Circle Jewelry Insurance, participating jewelers improve customer satisfaction and become a store of distinction.

“We chose to participate in the program to provide a service that separates us from other jewelry stores,” said owner of Sturhahn Jewelers, Carol Sturhahn.

Sturhahn Jewelers isn’t the only jeweler realizing the benefits of mentioning the importance of personal jewelry insurance to their customers and offering to pay the first-year policy premium. With a 22% increase in jeweler enrollment last year, and participation on the rise in 2013, more jewelers are seeing the difference the program makes in how they do business.

Why does Butterfield Jewelers, Inc. participate in the Customer Advantage Program? “I get to offer just one more benefit in making a purchase,” said owner Theresa Butterfield. “Having access to Jewelers Mutual and their Perfect Circle Jewelry Insurance for my customers provides the level of service that’s so important to us.”

Brent Meade of Gruno’s Diamonds said, “The program has proven results for client retention; it’s easy to use and makes for a great close. It works!”

To learn more about Jewelers Mutual, Perfect Circle Jewelry Insurance for your customers and availability of the Customer Advantage Program in your area, please contact a Jewelers Mutual sales manager at 800-558-6411, ext. 2118.