Last updateTue, 22 May 2018 10pm

Diarough Group and Gems One establish strategic partnership


shaking handsDiarough Group, a leading player in the rough and polished diamond market, as well as a precision jewelry manufacturer, has announced the formation of a strategic partnership with Gems One Corporation, a New York City based fine jewelry supplier, designed to facilitate the distribution of its products through American independent jewelry stores. According to Ashit Parikh, President of Emby International, the distribution arm for the Diarough Group: “With Gems One we see an excellent opportunity for growth through their existing distribution channel. Further, by providing Gems One’s customers with the high-tech manufacturing and diamond cutting technologies that have made us a leading global provider, we hope to help strengthen their businesses in their local markets. And with Gems One’s senior management team’s demonstrated understanding of the American market, we trust them to fully utilize our strengths to create synergies at every level.”

Anuj Jain, Gems One’s President, stated: “While we have experienced significant growth in a difficult market during the past nine years, the new relationship with Diarough Group will provide vertically integrated access to the global diamond market, with an immediate enhancement of our offerings to our customers. Our new partners will also be able to help us with back end support, so that as we achieve future growth, we’ll also be able to substantially strengthen the all-important level of customer service that we offer to our retailers. But most importantly, we know they share our customer-centric viewpoint, so our core philosophy will continue to be based on the same set of principles and values that has provided the basis for the very special dynamic that exists in our relationships with our customers.”

Diarough Group provides a unique set of core competencies and strategic assets that are well suited to Gems One’s operating model. George Prout, Gems One’s Vice President of Sales and Marketing, noted: “Diarough Group’s global network of companies provides an incredible wealth of opportunities. Whether it’s Forevermark, or the new GIA Mine to Market program, or their amazing high tech manufacturing capabilities through Uni Design, we now have this incredible opportunity to bring extraordinary products coupled with innovative business solutions to our customer base. The jewelry retailing environment is exceedingly challenging, and independent jewelers need all the help they can get. This new relationship with Diarough Group will allow our customers to broaden their product offerings, increase their sales, strengthen their margins, and help them achieve a competitive advantage in their local markets.”

For more information, contact Gems One’s New York office at 212-869-7084, or e-mail This email address is being protected from spambots. You need JavaScript enabled to view it.