Last updateTue, 16 Jul 2019 9pm

Quality Gold acquires De-ani, Inc.

(FAIRFIELD, Ohio) - Quality Gold has acquired De-ani, the Monrovia, California manufacturer best known for their meticulously designed and unique karat gold and sterling silver pendants.

When Michael Langhammer, CEO Quality Gold, was asked about this recent purchase he commented: “This acquisition is an important one for Quality Gold. It continues to accelerate our growth potential and product offerings. 



“I have tremendous respect for the business Richard and Robin have built. They have been responsive to developing a superior crafted and exceptional collection to accommodate their loyal customer’s needs and desires. Quality Gold will continue expanding the line and the De-ani Collection will live on through Quality Gold.”

Jason Langhammer, COO Quality Gold, added: “This acquisition complements us well and is in line with the long-term strategic plan for Quality Gold. Every acquisition made by Quality Gold in the last 5 years further strengthens Quality Gold’s vertical positioning.”

About selling their business to Quality Gold, Richard and Robin Elmassian stated: “We found a partner in Quality Gold who is committed to investing in the expansion of the De-ani line and maintaining the superior craftsmanship that is the foundation of the De-ani Collection. Our customers will continue to have access to the finest quality, most meticulously designed and remarkably unique pieces in the industry through Quality Gold. We are looking forward to working with the QG team to transition our operations and are confident our loyal customers will enjoy working with the excellent customer service team at Quality Gold.”

All De-ani merchandise has started invoicing and shipping from Quality Gold in Fairfield, Ohio.  

In May, Quality Gold will publish a comprehensive Charm & Pendant catalog including the De-ani Collection. Throughout the next year, new De-ani styles will be added to product categories online at QGold.com and in printed QG catalogs. All items will be stocked in Fairfield and will be available with no minimum order requirements.

About Quality Gold

Quality Gold, Inc. is a worldwide company founded in 1979 and headquartered in Fairfield, Ohio with operations in Fairfield; Toronto, Canada; Arezzo, Italy; Mumbai, India; and Lima, Peru. Celebrating 40 years of actively serving more than 22,000 retailers across the United States, its territories and within Canada, Quality Gold offers more than 200,000 jewelry & gift products available to ship same day and more than 125,000 items available special order for sale to retailers. Quality Gold has built its business on the company’s commitment to provide the largest selection of products, the best service, and the best value to its customers. For more information, please visit www.QGold.com.

About De-ani, Inc.

De-ani Inc., is a worldwide company headquartered in Monrovia, California. De-ani Inc. is world renowned as a manufacturer of imaginative and creative treasures. Established with the objective to offer the jewelry industry finer quality and meticulously designed pendants at an affordable offering, De-ani, Inc. offers collections of sea life, religious, novelty, fashion and enamel jewelry. Collections include pendants, bracelets, earrings and slides; all designed and manufactured to represent the detail and quality that is a De-ani trademark.