(ATLANTA) - Atelier Swarovski has been announced as a newly appointed vendor for the Continental Buying Group (CBG), the largest independent jewelry chain organization in the United States.
As a CBG partner, Atelier Swarovski will showcase their fine jewelry collections for the first time at the CBG show in Atlanta from Jan 19 - 21, 2020.
Atelier Swarovski Fine Jewelry is made with Swarovski Created Diamonds, Swarovski Created Gemstones, responsibly sourced genuine gemstones and recycled gold, reflecting the brand’s values of sustainability and providing a positive choice for consumers.
Following a century-long tradition of close collaboration with some of the top houses of couture - including Chanel, Schiaparelli and Christian Dior - Atelier Swarovski Fine Jewelry was born to celebrate the brand’s heritage in fashion and fulfil a growing demand for responsible and sustainable luxury.
Inspired by nature and driven by science, the debut of Atelier Swarovski Fine Jewelry signals the importance of the origins of what we wear.
When Brand Ambassador Penélope Cruz stepped onto the red carpet at the Cannes Film Festival wearing a black vintage Chanel gown, striking as her outfit was, her accessories made the real statement. Crafted from 18-carat recycled gold, Swarovski Created Diamonds and created rubies, Cruz’s drop earrings and matching ring were a powerful example of the luxury industry’s increasing commitment to sustainability as well as her own personal stance on responsible fashion.
Bringing conscious luxury and innovation to the industry, Swarovski Created Diamonds are grown in a state-of-the-art lab and have the same optical, chemical and physical attributes as mined diamonds.
The current offering includes collaborations with acclaimed actress Penélope Cruz, New York based gemologist turned jewelry designer Tito Pedrini, rock ‘n’ roll jeweler to the stars Stephen Webster, and contemporary accessories designer Paige Novick; all of whom were inspired by Conscious Luxury and the Swarovski’s heritage in innovation.