Last updateWed, 13 Jun 2018 12am

Alabama, Georgia Jewelers Associations announce educational line-up for April Convention


For the second year the Alabama Jewelers Association (AJA) and the Georgia Jewelers Association (GJA) are coming together to offer jewelers an event that would not be possible to achieve separately.  An additional bonus in 2010 is that the combined Convention will take place at the beautiful Sandestin Golf & Beach Resort in Destin, Florida, which will allow fellow jewelers from Florida’s panhandle and beyond to join in the event.

The joint Convention is April 9th-11th, and the resort has offered their special group rates for additional nights for those who wish to come early or stay late.

Doug Hucker, CEO of AGTA will host a seminar detailing how to access and stock colored gemstone inventory more effectively to increase sales
Color Your World & Attract New Customers w/ Doug Hucker, CEO of AGTA

Doug Hucker, CEO Of American Gem Trade Association will kick-off the educational program by sharing insight into recognizing and capitalizing on the reasons your customers are attracted to color.  Attendees will learn simple, specific strategies to help educate your sales staff, and by the end of the seminar you will have a better understanding of how to access and stock colored gemstone inventory more effectively to increase sales.

“The last time I attended a seminar given by Doug, I returned to my store and was able to increase my colored gemstone business by about 20%,” says Tim Sherrer of Lou’s Jewelry in Mobile, Alabama.

Changing the Business of Jewelry – The Store of the Future w/Stuller’s All-Star Team

Sunday will offer a workshop like no other.  The Stuller team will come together to walk jewelers through the changing business of jewelry, and give attendees a glimpse into the store of the future.

In the past, a traditional jewelry store relied on live inventory for sales with a big investment in live, in-case product.  The store of the future has minimized the quantity of live inventory, and relies on virtual inventory along with special orders and custom jewelry, decreasing capital investment.

You’ll be introduced to the JewelerKiosk – a suite of tools for specific product categories including diamond stud earrings, family and mothers’ jewelry, wedding bands with custom engraving, and loose diamonds.

Also, the CounterSketch Studio will be set-up for demo.  This advancement will allow a jeweler to differentiate their store due to the capability of customization, beginning with a ‘starting point model’ that is adapted in size, shape, metal type and stone shape to allow the creation of a customer’s unique piece.  The prototypes you’ll see support the various degrees of virtual selling by providing tangible objects for the customer to hold and try on.

If the store of the future isn’t enough for those of you who are hungry to make adjustments for survival in a changing world, Stuller Part II will engage the bench jeweler with two fully outfitted benches, including a live jeweler on hand for demonstrating both old and new techniques.  Be introduced to tools and equipment that will allow you to stay on the cutting edge of development for your customers, while having the opportunity to ask questions about the most common (or uncommon) of techniques.

Jewelry Design Contests

Both states will also host their annual Jewelry Design Contest at the Convention. Now is the time to find out details and plan and begin working on your entry.

Also on tap for the weekend are the much requested Owner’s & Manager’s round table discussions. This session is a favorite with nearly every attendee, and 2010 will be no exception.  With new challenges facing the jewelry industry and the economy, you’re invited to join in on an open and candid discussion. Saturday afternoon offers a golf tournament, deep sea fishing or beach time with the family.  A cocktail reception and dinner, including entertainment will invite lots of networking and fun.

For details, contact your state’s headquarters - contact AJA’s Kathy Beall at 770-751-8622 or This email address is being protected from spambots. You need JavaScript enabled to view it. or GJA’s Judy Lince at 770-424-7567 or This email address is being protected from spambots. You need JavaScript enabled to view it..