Last updateTue, 02 Jun 2020 11pm

Jewelry tradeshow veteran joins JIS

(MIAMI BEACH, Fla.) - Jewelers International Showcase (JIS) is pleased to announce the recent appointment of Caren Cotto to the newly created position of Director, New Business Development. Cotto will be responsible for generating new business programs and initiatives, enhancing event marketing strategies, and delivering value-added sales and marketing solutions to enhance clients’ event participation.

Cotto brings her industry expertise and customer relationship management skills to JIS, where she will be working directly with exhibitors, retailers and prospective clients. She began her career in the jewelry industry more than 12 years ago with Reed Exhibition Companies, serving as sales executive on the jewelry events portfolio, including the JCK Shows and Luxury by JCK. Cotto was most recently Associate Show Manager at H2 Events, producers of the Centurion and the West Coast Jewelry Shows.

The JIS momentum began earlier this year during the productive JIS winter and spring events in January and April respectively, and is expected to continue throughout the fall into the all-important holiday buying season.

JIS Miami Beach takes place October 8-11, 2010 at the Miami Beach Convention Center and the highly anticipated inaugural JIS Las Vegas, will take place October 30 - November 1, 2010 at Caesars Palace.

For over 31 years, JIS has successfully catered to the niche jewelry retail marketplace of the Caribbean, Latin America, Florida and 42 other U.S. states’ retail sectors.  Now with their new JIS Las Vegas Show, JIS further expands into the Western U.S. and Central and Western Mexico.

Michael Breslow, JIS President, stated: “We at JIS are very excited to add Caren to our staff and look forward to all her additional expertise within the jewelry industry and the many new contacts that we anticipate Caren will add to our ever growing jewelry marketplace in Miami Beach, Florida and now Las Vegas, Nevada!”

For more information on any of the JIS Events, please visit www.jisshow.com or call 561- 998-0205.