(BOCA RATON, Fla.) – Anna Zuckerman Luxury (AZL) has announced the completion of their first phase of blog production. Newsletter subscribers and casual readers have been given access to stories both entertaining and educational regarding the leader in demi-precious, ethically sustainable accessory production, and the design group promises even more to come.
“We have known since launching late last year that having a robust social media and web presence will be vital to our success,” said Anna Zuckerman, owner and founder of AZL. “The reason our collections of rings, necklaces, earrings and bracelets have a median retail price under $200, is because we want to be the luxury provider for customers of every economic and social scale. Then the challenge became how to get the word out, which is where content development is crucial.”
Back in June, Anna hired James “Jim” Fredrick, a 30+ year marketing content specialist, in addition to being a part-time stand-up comedy performer (with credits that include multi-year finalist at Comedy Central’s South Beach Comedy Festival). Jim joined the team to learn the product, the industry, and to share that new found knowledge with customers and fans of AZL.
“I’ve spent decades writing about various products and industries,” Jim confirmed. “Usually the goal is to become an expert and then create collateral demonstrating that expertise. Anna and the entire AZL team have created an atmosphere that is knowledgeable and professional, yet still really fun. I thought maybe the best way to convey that would be to start a casual conversation with the readers, bringing them along the path of discovery regarding these amazing pieces and industry, and hopefully provide some humor and entertainment at the same time. So far, the response has been very positive.”
“Our new content is a great addition to what has already been an amazing year,” Anna confirmed. “Our newsletter subscriptions have more than doubled since June, our site traffic has been steadily increasing week after week, and the content can be easily incorporated into social post teasers that, in turn, drive traffic to the site. Whether it’s learning the difference between styles of bracelets, announcing our newest partner stores, or offering a behind-the-scenes look at professional model shoots for promotions, we’re bringing customers on the journey right along with us. All the feedback we’ve received says they are enjoying the ride, which is good, because this trip has just barely started.”
Interested readers can click here for access to The Zuckerman Luxury Blog, or to subscribe to the newsletter for new blog edition announcements and exclusive savings opportunities.
About Anna Zuckerman Luxury
Anna Zuckerman Luxury is a demi-precious jewelry brand designed to fulfill a need in the jewelry industry for luxurious statement pieces made for everyday lifestyles. Designed and crafted with the help of the finest goldsmiths and artisans, Anna Zuckerman Luxury jewelry uses Diamond Coated Crystalline, lab created gemstones and precious metals to create jewelry that is both high quality and affordable. Anna believes everyone deserves access to luxury. The brand is currently available in over 500 retail outlets across 6 countries as well as online at annazuckerman.com.