(NEW YORK) – ASHI Diamonds has announced the winner of their 2022 Bridal Sweepstakes. Amongst all retailers that participated, Seita Jewelers, Tarentum, PA, had the highest number of participant entries and the winner was chosen at random from their customer participation list. The lucky winner of the stunning 3/4 ctw I DO Bridal ring is, Samantha Grafton. To learn more about the winner, visit the ASHI Facebook and Instagram pages.
This free Sweepstakes open to qualified ASHI retailers from March 1, 2022 to October 10, 2022. The Sweepstakes program provides ASHI’s retail partners with a one-of-a-kind marketing opportunity to increase and broaden their customer base as their social media posts are liked and shared by customers and friends and family.
“This marketing strategy greatly boosts the brand awareness of independent retailers, allowing them to increase their sales,” said Mr. Pandya, partner at ASHI. The Sweepstakes enabled retailers to acquire customer data – name, email address, birthday, anniversary, etc. – for future marketing purposes.
Sweepstakes Highlights:
- Customized Sweepstakes URL: Participants received a customized link to the Bridal Sweepstakes Entry Landing Page, with their brand’s logo, store picture, and contact information.
- Sweepstakes Banner for Social Media: Banners and images created for the Sweepstakes were available in a variety of sizes to meet the needs of various social media platforms.
- Sweepstakes Data Access: Customer data acquired from the Sweepstakes landing page can be accessed by the participating retailer using a unique login and password for future marketing purposes. The data is solely accessible to that retailer.
- Redirection to Retailers Micro-Websites: After entering the Sweepstakes, the customer was redirected to the retailer’s Bridal micro-website, where they could browse their jewelry collection.
- Digital Marketing Library: Participants received access to ASHI’s Digital Marketing Library giving them the opportunity to download social media content.
Julie Pyne, Vice-President of Merchandising at Dunkin’s Diamonds in Ohio stated: “ASHI’s sweepstakes program was an amazing touch to Dunkin’s Diamonds marketing program. The program attracted a lot of traffic to our website, social media pages and helped increase sales. It was definitely a wonderful program to be involved in. The best part about the Sweepstakes? It was completely free! We generated great exposure and profits with zero investment!”
“Successful jewelers today demand and deserve more from their vendors than the usual,” said Pandya. “ASHI is committed to going above and above for our retail partners. Retailers can take advantage by providing exciting social media opportunities to their existing and potential customers, which helps them increase sales!”
After positive feedback from previous sweepstakes, ASHI has announced the launch of their next initiative – The 2022 Holiday Sweepstakes. To learn more about the Sweepstakes Program, please contact ASHI Diamonds at 212-319-8291, or email sweepstakes@ashidiamonds.com. Click here to fill out the 2022 Holiday Sweepstakes participation form.
Visit ASHI online at www.ashidiamonds.com.
