(NEW YORK) – ASHI Diamonds has announced the winner of their 2022 Holiday Sweepstakes. Amongst all the retailers that participated, Robert Lance Jewelers, Lubbock, TX, had the highest number of participant entries and the winner was chosen at random from their customer participation list. Robert Lance Jewelers customer Jenn Beene was the lucky winner of the lovely 1/2 ctw scatter diamond necklace! Learn more about the winner at ASHI’s Facebook and Instagram pages.
The free Sweepstakes was eligible for qualified entries for registered ASHI retailers from October 15, 2022 to January 2, 2023. The Sweepstakes program provides ASHI’s retail partners with a one-of-a-kind marketing opportunity to increase their customer base as their social media posts are liked and shared, by their customers and friends and family.
This marketing strategy greatly boosts the brand awareness of independent retailers, allowing them to increase their sales. The Sweepstakes enabled retailers to acquire customer data for future marketing purposes.
Sweepstakes Highlights
- Customized Sweepstakes URL: Participants receive a personalized link to the Bridal Sweepstakes Entry Landing Page, customized with their brand’s logo, store image and company information.
- Sweepstakes Banner for Social Media: Retailers have access to banners and images designed for the Bridal Sweepstakes. Banners will be available in a variety of sizes to meet the posting requirements of various social media platforms.
- Sweepstakes Data Access: Access consumer data generated from each retailer’s Sweepstakes through a unique login and password for future marketing purposes. The consumer data collected from your custom landing page will be accessible only to you.
- Redirection to Retailer’s Micro-Websites: Retailer’s logo placed on their Sweepstakes landing page, will automatically get redirected to the retailer’s I Do Collection micro-website.
- Digital Marketing Library: Participants have access to ASHI’s Digital Marketing Library, containing images of ASHI styles. Retailers can post these images on their desired social media outlet.
- Marketing on Social Media: Create a “buzz” and attract more customers for the Sweepstakes by posting content related images/videos and going live on Facebook, Instagram, etc. to announce the lucky winner. Utilizing marketing features provided by various social media outlets gives retailers’ an advantage and allows them to successfully sell to their target demographic.
Julie Pyne, Vice-President of Merchandising at Dunkin’s Diamonds in Ohio stated: “ASHI’s sweepstakes program was an amazing touch to Dunkin’s Diamonds summer marketing program. The program attracted a lot of traffic to our website, social media pages and helped increase sales. It was definitely a wonderful program to be involved in. The best part about the sweepstakes? It was completely free! We generated great exposure and profits with zero investment!”
“Today’s successful jewelers expect and deserve more from their vendors than the normal,” said Pandya. “ASHI is dedicated to going the extra mile for our retail partners and wants to support them through our Digital Marketing JewelSweep™ platform. Retailers get an edge by providing such exciting Social Media opportunities to their existing and potential customers, which ultimately helps them in increasing their sales!”
After positive feedback from previous sweepstakes, ASHI is excited to announce the launch of their next initiative – The 2023 Bridal Sweepstakes. Stay tuned to learn more about this fantastic marketing opportunity.
To learn more about the Sweepstakes Program, please contact ASHI Diamonds at 212-319-8291, or email sweepstakes@ashidiamonds.com.
