(NEW YORK) – ASHI Diamonds announced the winner of their 2021 Holiday Sweepstakes. Amongst all the retailers that participated, Bradley Gough Diamonds, Fort Wayne, IN, had the highest number of participant entries and the winner was chosen at random from their customer participation list. Tessa Blevins was the lucky winner of a beautiful 3/4 ctw Lovebright Diamond necklace! Learn more about the winner at ASHI’s Facebook and Instagram sites.
This free Sweepstakes was open to qualified entries for registered ASHI retailers from October 15, 2021 – January 02, 2022. The Sweepstakes program provides ASHI’s retail partners with a one-of-a-kind marketing opportunity to increase and broaden their customer base as their social media posts are liked and shared by their customers and their friends and family.
This marketing strategy aids in boosting the brand awareness of independent retailers, helping jewelers to increase sales. The Sweepstakes enabled retailers to acquire customer data – name, email address, birthday, and anniversary – for future marketing purposes such as email blasts, targeted Facebook advertisements etc.
Sweepstakes Highlights:
- Customized Sweepstakes URL: Participating retailers received a customized link to the Holiday Sweepstakes entry landing page, which includes their brand’s logo, store picture, and contact information.
- Sweepstakes Banner for Social Media: Access to banners and images created for the Sweepstakes, available in a variety of sizes to meet the needs of various social media platforms such as Facebook, Instagram, Twitter, and Pinterest.
- Sweepstakes Data Access: Customer data acquired from each retailer’s Sweepstakes landing page can be accessed by the participating retailer using a unique login and password for future marketing purposes. The customer data gathered from a customized landing page is solely accessible to that retailer.
- Redirection to Retailers Micro-Websites: After entering the Sweepstakes, the customer was redirected to the retailer’s Holiday micro-website, where they could browse their jewelry collection.
- Digital Marketing Library: All participating retailers received access to ASHI’s Digital Marketing Library. Giving them access to download social media content for their social media platforms.
Julie Pyne, Vice-President of Merchandising at Dunkin’s Diamonds in Ohio stated: “ASHI’s sweepstakes program was an amazing touch to Dunkin’s Diamonds marketing program. The program attracted a lot of traffic to our website, social media pages and helped increase sales. It was definitely a wonderful program to be involved in. The best part about the sweepstakes? It was completely free! We generated great exposure and profits with zero investment!”
“Successful jewelers today demand and deserve more from their vendors than the usual,” said Mr. Pandya, partner at ASHI. “ASHI is committed to going above and above for our retail partners. Retailers can take advantage by providing exciting social media opportunities to their existing and potential customers, which helps them increase sales.”
Check out a video of the Grand Prize presentation.
To learn more about the Sweepstakes Program, please contact ASHI Diamonds at 212-319-8291, or email sweepstakes@ashidiamonds.com.
For more information on ASHI please call 800-622-ASHI (2744), contact your regional ASHI sales representative, or visit AshiDiamonds.com.
