Belair Time Corporation announced a new partnership with Selco Time and a new after-sales-service arrangement with Parsec Enterprises. Belair’s operations will officially relocate from Lakewood, NJ to Selco headquarters in Tulsa, OK. “At our core, Belair has always been a family owned and operated organization, focused on providing our customers with a watch that represents true value. We are grateful that we will continue with that tradition alongside the family operations at both Selco and Parsec,” said Alan Grunwald, CEO of Belair Time.
Selco Time is known as an experienced provider of customized timepieces for the corporate and award markets. Mark Abels, Selco owner & CEO, has confirmed their commitment to both the independent retail jeweler and the continuation of Belair’s long-standing private label program.
Alan Grunwald will remain owner and CEO in the newly formed partnership noting, “I am excited to join forces with Selco, as we will effectively shorten new logo lead times and provide a multitude of new sales opportunities for our loyal customers.”
Belair’s large and diverse inventory of parts will transfer to Parsec Enterprises in Peoria, IL where all watch repairs (warranty and non-warranty) will be serviced by Parsec’s team of master watchmakers. Parsec owners, Marc and Diedre Young, have a long history of providing outstanding service for many notable Swiss and Japanese brands.
In business for over 75 years, Belair Time is known for producing fine, affordable timepieces. Learn more at www.beltime.com.