(NEW YORK) – In celebration of the Apollo’s culture defining legacy and Bulova’s forthcoming new chapter in its History of Firsts, New York City-based watch brand, Bulova, has announced a partnership with the world-famous Apollo Theater. The partnership is an organic evolution of the Bulova brand as envisioned in its most recent Bold at Heart campaign – a novel initiative highlighting watches, moments, and musical artists which epitomize the same radical authenticity, ingenuity and constant curiosity to pave the way for the future, all essential qualities of the brand since its founding by immigrant visionary Joseph Bulova in 1875.
Adding to its already established collaborations with top music institutions such as the Latin Recording Academy®, the Recording Academy® and Frank Sinatra Enterprise, Bulova is proud to announce its latest partnership with the iconic Apollo Theater, one of the most culturally significant organizations in the world and a major influencer in the development of multiple American music genres.
“We couldn’t think of a more inspiring institution than the Apollo Theater, world-renowned for bringing people together to celebrate the best in music, theater, dance, and more,” says Jeffrey Cohen, President of Citizen Watch America. “We look forward to bringing the cultural and social message of the Apollo to consumers from all generations inspiring them to wear a timepiece representing both the history and future on their wrists and in their hearts.”
“The Apollo is the temple of dreams and ambition, a monument to tenacity and social revolution since it’s very first days of existence,” says Jonelle Procope, President & CEO of the Apollo Theater. “We are delighted to partner with a heritage brand such as Bulova to highlight not only the greatest moments of our nearly nine decade history but also to celebrate the Apollo’s exciting chapters ahead.”
In the coming months you will begin to see the partnership come to life across Bulova’s social media channels and official website as the brand showcases some of the most memorable images from the Apollo archives connecting also to Bulova’s past.
Later this summer Bulova will unveil a Special Edition Apollo Theater timepiece reflecting the colors, marquis and spirit of the iconic institution that has launched some of the most important music artists of all time – Ella Fitzgerald, Sarah Vaughan, Billie Holiday, Sammy Davis Jr., James Brown, Gladys Knight, Luther Vandross, D’Angelo, Lauryn Hill, and countless others. The collection will be launched and supported by a series of digital and physical activations showcasing Bulova and the Apollo Theater’s longstanding attitude of being “bold at heart” and ultimately changing the rules of the game.