(NEW YORK) – Bulova has announced an expanded relationship with their long-time brand partner, U.K. singer songwriter, Calum Scott. Bulova began working with Scott in 2016 through various in-person events and activations. The relationship now expands with a new video content series.
Over the past four years, Bulova has supported Calum Scott throughout many of his musical milestones. Following Scott’s time on Britain’s Got Talent, Bulova sponsored a special performance in the U.K. with the rising star in 2016. In early 2018, Calum was announced as one of the emerging artists participating in Bulova’s “Tune of Time” music project. The brand also sponsored his 2018 North American Summer Tour with the Pentatonix, featuring a custom Bulova branded tour bus showcasing luminescent graphics of it Special Edition GRAMMY® Timepieces that are in support of the brand’s ongoing partnership with the Recording Academy. The brand also sponsored the sale of VIP Packages during the tour, which offered purchasers a promotion on all Bulova timepieces via the brand’s website.
To kick-off the newly expanded partnership, Bulova and Calum Scott will unveil “Minutes With Calum,” an intimate video series that explores the creative process behind Scott’s highly anticipated second album, through the lens of Bulova. As Calum writes and records his new album, he will share through the series, monthly video diaries that take fans inside all aspects of his creative process. Each episode of the series will be themed around a core value that both Calum and Bulova share.
“Calum Scott is an incredibly talented performer and it has been a joy for Bulova to support him over the last four years of his music journey,” says Jeffrey Cohen, President, Citizen Watch America. “We are excited to be a part of this next musical journey with Calum and to share it with our audiences around the world. In many ways, the process of making music is very similar to that of crafting a breakthrough timepiece. Innovation, precision, and refinement are all essential components to creating something truly timeless.”
“Bulova was the first brand that believed in me early in my career and extended amazing opportunities to me to perform for them across the world. I am truly honored to now be their official ambassador,” says Scott. “Bulova once again joins me at an exciting moment in my career as I look to finish writing and recording my second album. I’m looking forward to sharing a look with everyone, into its crafting and creating, in our series together.”