Concept Marketing is celebrating “50 Years of Happy Ears!” Concept Marketing was founded by Larry Moore. Second-generation owners, Larry’s daughters Laurie Smith and Terry Turner honor his legacy by continuing to provide quality products and service to the jewelry industry.
Started in 1973 as a jewelry marketing firm, Concept Marketing’s focus was soon steered in a different direction. After developing a nickel, allergy free, stainless steel ear piercing stud, Moore incorporated it into an innovative one step ear piercing system that quickly became popular throughout the country. When jewelers shared that some customers were having allergic reactions to other earrings after piercing, Moore identified the need for nickel allergy free earring styles that could be worn by everyone. He soon found his “niche market” in the industry, and the Concepts Earrings for Sensitive Ears line was developed.
Concepts Earrings for Sensitive Ears are proudly made in the USA using surgical grade stainless steel. Doctor tested and dermatologist recommended, Concepts Earrings are quality guaranteed and medically proven to be safe for everyone to wear. With over 2,500 styles available, Concepts Earrings are sold worldwide through hundreds of fine jewelry retailers and specialty gift shops.
Concept Marketing promotes the Concepts Earrings to retailers through their website conceptsjewelry.com and at various industry trade shows and buying groups including, JCK, RJO, SJO, AJS and CJG.