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    Arkansas jeweler’s photos earn gallery showing
    Jewelers Look to Modern Tech for a Profitable Future
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    2024 JOGS Tucson Gem & Jewelry Show set for Jan. 24 – Feb. 4
    2024 JOGS Tucson Gem & Jewelry Show set for Jan. 24 – Feb. 4
    ASHI announces comprehensive offering of Digital Marketing Assets
    ASA aims to fulfill demand for well-trained and accredited gems and jewelry appraisers
    KIL N.Y.C. Scholarship for the Jewelry Arts opens application period
    Luxury watch preferences among high-income women in the USATHE MV
    Columbia Gem House’s Jewelry for Wildlife fundraiser raises over $12,000
    GIA global research team convenes in Carlsbad
    Synchrony study reveals shoppers value in-store experiences, financing options for large purchases
  • Podcast
    The Jewelry Business Scorecard with JBT Experts
    Ep 53 – Jim Rocchio and Brenda Gamba, The Jewelry Business Scorecard with JBT Experts
    Ep 52 - Giving Thanks in Pearls, Our Thanksgiving Special Edition
    Ep 52 – Giving Thanks in Pearls, Our Thanksgiving Special Edition
    Ep 51 – Shelia Bayes, Making E-Commerce Accessible to Jewelers with Gem + Jewel 
    Ep 51 – Shelia Bayes, Making E-Commerce Accessible to Jewelers with Gem + Jewel 
    Stories, Trends, and Expert Insights from Snowden Jewelers
    Ep 50 – Chris Snowden, Stories, Trends, and Expert Insights from Snowden Jewelers 
    SoHo Success at the Atlanta Jewelry Show
    Ep 49 -Amy and Fran, SoHo Vibes, SoHo Success at the Atlanta Jewelry Show 
    The-Third-Generation-Fine-Jewelry-Expert_-Katelynne-Eslick-
    Ep 48 -Katelynne Eslick, The third-Generation Fine Jewelry Expert
    Long Jewelry Empire of Rembrandt Charms
    Ep 47 -Eric Lux, From Coop to Decades-Long Jewelry Empire of Rembrandt Charms 
    The Expert’s Guide to Jewelry Laser Technology of B&D Sales
    Ep 46 -Jacob Dupuis, The Expert’s Guide to Jewelry Laser Technology of B&D Sales
    Ep 45 -Andreas Argentinis, The Fine Personalized Jewelry Standard of Metal Pressions
    Ep 45 -Andreas Argentinis, The Fine Personalized Jewelry Standard of Metal Pressions
  • Columnists
    Image of Chuck Koehler
    The Retailer’s Perspective: The joys of working with the public
    The Story Behind the Stone: Your Options with Opal
    How to set compassionate boundaries with clients
    Applied Marketing 101: The Next Big Thing
    Applied Marketing 101: In Search of the Elusive Thermonuclear Unique Selling Proposition
    The Story Behind the Stone: Lost and Found in Africa
    A Visit to Mumbai – Diamond Central!
    Social media ads, boosted posts, Google paid ads: Making the right call for your jewelry store
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Home Latest News On The Move

Concept Marketing celebrating 50th anniversary

May 3, 2023
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Concept Marketing is celebrating “50 Years of Happy Ears!” Concept Marketing was founded by Larry Moore. Second-generation owners, Larry’s daughters Laurie Smith and Terry Turner honor his legacy by continuing to provide quality products and service to the jewelry industry.

 Concept Marketing's Golden 50th Anniversary Celebration

Started in 1973 as a jewelry marketing firm, Concept Marketing’s focus was soon steered in a different direction. After developing a nickel, allergy free, stainless steel ear piercing stud, Moore incorporated it into an innovative one step ear piercing system that quickly became popular throughout the country. When jewelers shared that some customers were having allergic reactions to other earrings after piercing, Moore identified the need for nickel allergy free earring styles that could be worn by everyone. He soon found his “niche market” in the industry, and the Concepts Earrings for Sensitive Ears line was developed.

Concepts Earrings for Sensitive Ears are proudly made in the USA using surgical grade stainless steel. Doctor tested and dermatologist recommended, Concepts Earrings are quality guaranteed and medically proven to be safe for everyone to wear. With over 2,500 styles available, Concepts Earrings are sold worldwide through hundreds of fine jewelry retailers and specialty gift shops.

Concept Marketing promotes the Concepts Earrings to retailers through their website conceptsjewelry.com and at various industry trade shows and buying groups including, JCK, RJO, SJO, AJS and CJG.

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