(LONDON, England) – London-based Ania Haie emerged early in 2018 to a very successful European debut and is quickly becoming a hot brand to watch in the US. To lead the US expansion, Ania Haie has hired industry veteran Alisa Bunger as the US Director of Sales.
“I’m excited and proud to build the sales team and share the Ania Haie brand with the US jewelry market,” says Bunger. “We’re looking forward to building strong partnerships with boutiques, independent and chain jewelry retailers alike to provide a new brand that keeps up with the latest trends at affordable price points for quicker turn inventory.”
Already making a name for themselves by combining exquisitely made jewelry without compromising on quality or affordability, Ania Haie has become a favorite for the young style-savvy female consumer. Inspired by the latest catwalk trends, Ania Haie is a destination for everyday jewelry that will keep you “one step ahead of the fashion crowd.” Bunger adds: “What I love about Ania Haie is that there is a design for just about everyone. You can find dainty necklaces for layering as well as fun, geometric earrings for the trendier crowd. It’s a brand that combines affordable fashion with gorgeous packaging and modern displays to create a winning combination for consumers and our retail partners.”
Following on a successful first year, Ania Haie is set to launch two new collections for Spring ‘19. Highlighting a key catwalk trend for 2019, the Fringe Appeal Collection is made up of cleverly created tassel-adorned pieces. From sweeping-fringed statement ear cuffs to cascading necklaces, each piece showcases a unique design. Aimed at fashion-focused customers, this collection is full of statement pieces ready to update any outfit with style. The Mineral Glow collection will be made up of unique pieces adorned with opal color and turquoise slice doublets. Ania Haie expects these color-pop pieces are set to be a huge trend in 2019.
“Jewelry retailers are competing against fashion stores such as H&M, which are constantly introducing new products and changing the fashion looks in store, so we are doing the same concept with jewelry,” shares Andy Maine, founder of Ania Haie. “Alisa brings over 20 years of industry expertise with success taking other brands to the forefront and understands what the jewelry retailers are up against. We’re thrilled to have her join the Ania Haie family and look forward to the success we know she will bring to the brand in the US.”